The number of views is the most effective metric on TikTok. To increase your earnings on this social media platform, your objective should be to gain more views.
While reaching many followers is a common goal among content creators on all social media platforms, TikTok users are usually after more views, as that’s what the TikTok algorithm picks up.
Remember, to get a view on TikTok, people need to watch only one second of your TikTok video.
How to Get More Views on TikTok
1. Upload multiple videos (more chance you will get views)
2. Share your content over other social networks
3. Collaborate with other TikTok creators
4. Get involved in TikTok Creator Fund
5. Use the same hashtag often and try creating a signature hashtag
6. Follow trending sounds and use them in your videos
7. Listen to your fans about content ideas
8. Follow tending tropics and build unique content around it
9. Interact with your audience
10. Target audience
11. Use shock factors in TikTok videos (but don’t get too far from your usual content)
12. Make high-quality videos
That’s why I’ve compiled everything you need to know to increase your views on TikTok and maximize your engagement rate.
Let’s dive in and learn how to increase your TikTok views!
Table of Contents
What Counts as a TikTok View?
On some other platforms, a single view is counted only after you have watched a specific portion of a video or after someone has viewed the entire video.
However, views on TikTok operate differently, and this is actually to your advantage.
To gain views on TikTok, users need to watch just one second of your video, and that’s all it takes to count as a view.
The primary advantage of this is that you don’t need to have a highly engaged audience to achieve more TikTok views, and the completion rate is not nearly as significant a factor as it is on platforms like YouTube.
That’s why clickbait can generate good numbers on TikTok.
Although click-baiting originated on YouTube, the algorithm functions differently on that platform, making it less relevant today.
However, don’t confuse that with TikTok views, as those will certainly count on TikTok videos.
That’s why it’s important to add hashtags to your posts and strive to reach everyone’s For You page.
That’s just one of the simpler strategies people use to achieve numerous views on TikTok videos. However, that is not the only approach; there are additional strategies to consider when creating videos beyond simply adding a trending hashtag here and there.
Let’s explore some of the best strategies to create high-quality content that will engage your current audience, attract a new relevant audience, and increase your TikTok views.
12 Strategies for Increasing Your TikTok Views
Since the rise of content creators, numerous strategies and ideas have emerged online regarding how to gain more followers and views, and TikTok is no exception.
TikTok influencers are currently the most popular, as the TikTok algorithm is the most engaging among all social media platforms.
It provides significant benefits to both the people scrolling and those creating the content, which is why various strategies are frequently being employed.
However, not everyone finds success or usefulness with TikTok videos.
Here are 12 of the most effective strategies that have consistently proven to work, so you should definitely start using them on your TikTok account.
Let’s make your TikTok profile popular!
1. Upload Multiple Videos
As I mentioned, one second of your TikTok video counts as a view. Therefore, as long as someone watches your video for even a moment, it will count as a view.
To gain views on TikTok, you need to ensure that more people are exposed to your content.
To reach a larger audience on this app, your account needs to appear on the For You page.
By applying simple logic and mathematics, you will conclude that the more videos you create, the greater the opportunities for more people to view them.
The number of people who watch your content depends on the amount you produce if you choose to follow this strategy.
I understand that posting numerous videos can be challenging at times, but this is the simplest strategy you can use to increase your views and maintain them over time.
By doing this, you’ll cultivate a loyal audience that will consistently provide you with reliable views. This is crucial if you aim to make your TikTok content a source of income that covers your bills and serves as your primary revenue stream.
Having a viral video on TikTok can be beneficial, but aiming to be a one-hit wonder shouldn’t be your objective, as you likely have other videos to share.
2. Share Your Content on Other Social Media
Even before Instagram introduced Reels, TikTok videos were already being shared as content on Instagram, and the introduction of Reels has further increased this trend.
To increase your views, consider sharing your TikTok content on Instagram. However, ensure that you don’t share all of it, particularly if you want TikTok to remain your primary platform.
You can increase your views through cross-promotion by creating an Instagram page dedicated to your content and yourself, where you post items relevant to your brand.
However, regarding videos from TikTok, you shouldn’t post all of them, as doing so will undermine the purpose of this, and everyone on Instagram will simply watch you there.
Instead, share some of your best videos occasionally to pique the audience’s curiosity, encouraging them to visit TikTok and discover what else you have to offer.
3. Collaborate With Other TikTok Creators
Collaboration is a strategy as old as content creation itself, and the advantages of featuring other users in your content, as well as being included in theirs, are clear and beneficial for both parties involved.
However, the benefits of this strategy extend beyond that.
By collaborating with individuals who create similar content and share similar interests, and thus have a comparable audience, you will build a stronger community for yourself.
Having a community around you means that you will receive more views, not just for a brief moment, but that you will continue to gain them throughout your TikTok career.
That’s why it is important to be smart and genuine when choosing whom to collaborate with.
If you collaborate with someone solely for cross-promotion, your viewers will notice this, which could lead to results contrary to your original intentions.
4. Apply for the TikTok Creator Fund
Although more details about how the Creator Fund operates will be provided later, it is essential to take it into account when developing a strategy for your TikTok account.
The Creator Fund will allow you to earn money for your efforts, motivating you to work even harder to increase your views.
Overall, gaining access to the fund indicates that your TikTok career is becoming serious, so this should certainly be included in your goals.
5. Use the Same Hashtag Frequently
Hashtags are the means by which TikTok curates content for individual For You pages. Therefore, if someone has liked some of your videos featuring a specific hashtag, the likelihood of you appearing on their For You page increases if you use that hashtag again.
Additionally, having a signature TikTok hashtag helps build a community around you and allows you to connect with more people who are interested in the content you create.
6. Make the Most of Trending Sounds
You are likely aware of the influence that popular TikTok sounds possess.
Whichever sound becomes popular that month, we all find ourselves singing it by heart for the entire month, even after it has started trending.
Therefore, you should certainly join the trend and create content focused on that specific sound.
While not every video needs to feature that specific sound, you should certainly create videos that use it as the main theme.
This is likely to increase your views and direct you to new For You pages, which, in turn, results in more views on your videos.
I understand it may seem cringe-worthy to follow trends like that, but it will certainly be worth it once you do.
7. Listen to Loyal Fans
Your loyal viewers are those who consistently follow you and always provide you with a TikTok view, regardless of the content you post.
Therefore, when they begin to comment on the new content they would like to see from you, it is essential to pay attention to their feedback.
Firstly, it serves as an excellent source for content ideas when you find yourself lacking them, which is bound to happen.
Secondly, when people notice that you listen to them and share the content they desire, they are much more likely to engage with it. The algorithm will then recognize this increased engagement and will promote your videos to new audiences, resulting in more views.
8. Stay Updated on Trending Topics
Staying consistently updated with trends is generally beneficial for building your audience, as on-trend topics typically capture people’s interest, and they will appreciate seeing more of them.
However, once you choose to do that, ensure that your perspective on the trending topic is original and includes a personal touch.
For instance, if tutorial videos are currently trending in your content niche, ensure that the tutorial you are creating hasn’t already been produced.
Only then will you be able to attract more viewers and ensure that the content is valuable and deserving of their time.
9. Build Relationships with Your Audience
A loyal audience is built not only by consistently creating content but also by fostering a relationship with your audience.
While people enjoy viewing content they like and will engage with it, your goal is to ensure that these views on your videos continue to occur consistently.
As I mentioned earlier, an engaged audience will be recognized by the algorithm, which will then share your content with new users.
10. Understand Your Target Audience
While creating widely popular content is a good strategy for maximizing views, having a targeted audience is far more valuable.
So, even before you begin creating content, consider who the audience is that you want to reach with your videos.
Understanding your target audience will significantly simplify your content marketing decisions, and later, it will greatly assist you with potential sponsorships and deals.
Additionally, when you know your target audience, you will find it much easier to decide what to create next, and you will be able to predict your engagement more accurately.
11. Utilize The Shock Factor – And Be Strategic About It
As I mentioned earlier, the art of clickbait continues to be effective on TikTok. For that brief moment when you do something shocking, people’s attention will be captured, and you will gain a view.
The only consideration is that you must be strategic when using shock factors in TikTok videos.
This means you should avoid doing something that is too unconventional and risks losing connection with the actual content you create.
While this approach may be effective for one, two, or even three videos, it will soon become irritating and detrimental to your long-term career.
12. Create High-Quality Videos
Ultimately, none of the aforementioned strategies will be effective in the long term if you do not create valuable content that people genuinely enjoy and can benefit from.
The high quality of your videos pertains to all aspects of your videos.
Since TikTok is a visual platform, ensure that your videos are visually appealing, and that you film in good lighting, among other factors.
Additionally, ensure that your entire video aligns with the theme and provides valuable content.
When people encounter higher quality content, it will not only attract them but will also ensure they stay.
How Much Can You Earn per View?
To earn money from your TikTok views, you must be a member of the Creator Fund.
To participate in the creator fund, you must meet specific requirements.
However, if you do, once you do, TikTok will pay you 2 to 4 cents for every 1,000 views.
The fact that TikTok compensates you based on views is one of the primary reasons why prioritizing the number of views should be your main focus.
Is It a Good Idea to Buy Views?
Even the most popular TikTok influencers have occasionally purchased TikTok views, but this is not the best approach.
While the watch completion rate isn’t a significant factor on TikTok, having fake views can certainly have a negative impact on you.
Purchasing views can also be financially risky, as many of these services are not official TikTok providers and consequently lack a reliable refund policy in case something goes wrong.
Additionally, people are becoming increasingly adept at noticing these issues, so there is a strong likelihood that they will observe them in your account, which will undoubtedly have a negative impact on your account.
A viewbot can serve as a useful head-start, but it should not be relied upon as the primary method for gaining views.
Conclusion
Overall, although there are many strategies you can employ to increase your views on TikTok, most focus on building a loyal audience that consistently engages with your content through views and comments, thereby boosting your visibility in the algorithm and on new For You pages.
Certainly, going viral once can be incredibly beneficial, but relying on such short-term success is not advisable.
FAQ
Are Tik Tok views real?
One TikTok view you see means that a person has watched your video for at least a second, meaning that the view is real in the sense that a real person viewed it. You can only get fake views if you buy views and have bot profiles view your videos.
How long does it take for a TikTok to get views?
One view you see on your TikToks means that someone has watched the video for at least a second, so for a video to get a view that counts, it takes only one second. After someone watches your video for a second, your video will get a view.
How many views does it take to go viral?
For a video to be truly viral, it needs to get over a million views in the shortest amount of time possible and get more than 100K engagements. Besides the million views, you need to get 100K comments and likes, too.
Why is my TikTok not getting any views?
There could be many reasons behind this, but overall, this is a sign that the algorithm didn’t pick you up. To change that, you should consider utilizing more strategies in your content creation, like hashtags that will bring you to someone’s For You page.