TikTok creators are now one of the most wealthy people in the entertainment industry nowadays, so it’s no surprise more and more TikTok users are starting to consider making this their full-time career.
And while this looks like a great option for many different reasons, you’ve probably asked yourself once, or multiple times, how much does Tik Tok pay at all, and how do you even earn money unless you have a million followers and a million views?
Here’s what you’ll find:
- What is the TikTok Creator Fund, and how does it work.
- How much does a TikTok video earn you per view?
- Do followers of your TikTok account earn you more money?
- How much can you earn with sponsored content, and how much does TikTok pay for it.
- Answers to some frequently asked questions about making money on TikTok videos.
Let’s find out everything about TikTok earnings!
Table of Contents
TikTok Creator Fund – Everything You Need To Know
If you’ve been using TikTok for a long time now, you might have already heard about the TikTok Creator Fund, and you might already have a vague idea about how that works.
Earning money on TikTok is probably one of your long-term goals, and you would probably like to know something more about it.
TikTok created this fund in order to financially support creators on this platform because they bring a significant number of views to the platform.
However, that’s not how most people make money on TikTok, as there are certain requirements that people have to meet before they can be accepted for the Creator Fund.
Popular TikTokers get paid through this fund based on a lot of different factors around their account, and the amount they get changes depending on how their engagement rate changes.
In order to become one of the successful TikTokers who earn money this way, you will first have to get 10K on your TikTok account, which tells you right away that this is something for more popular creators, and not people who have just had one viral video and stayed more or less passive after that.
So, in that sense, you will have to do what all smart TikTokers do and find a way to use that popularity to gain more followers and continue to create content that will get views. Not necessarily as many views as that video, but enough that people notice your profile and start following you.
Besides that, there are some more requirements to be met.
This isn’t an option that’s available for anyone, and it depends on where you live, too. The Creator Fund is available in the US, UK, France, Germany, Spain, and Italy.
Then, you obviously need to be at least 18 years old, and you have to be a TikTok user whose account is not violating any kind of guidelines and terms of service.
Finally, getting at least 100K video views in the 30 days before applying is also one of the requirements.
Depending on how many views they get, people look at this either as a part of their passive income or take it seriously and make it the main income from their day job.
Going for the first option is better, as with this, you make money very sporadically, and the terms regarding exact numbers are very inconsistent.
TikTok goes about the fund by investing a certain amount of money into this fund, and then, depending on how many viral videos there are, how many views popular TikTok stars get, the amount 0f money you could earn is calculated and then paid out. So, it’s very inconsistent.
When you compare this to other social media platforms, this could be similar to the ad revenue people get on YouTube, in the sense that it depends on a lot of different factors that aren’t under your control and change a lot.
Most of your favorite creators don’t see this as the main source of income from this social network.
Because of that, there are other ways that people use instead of depending on the amount that TikTok pays them through the fund.
If you meet the requirements that were mentioned, you should definitely apply, as you will be able to earn money only if you are a member of the fund, similarly to Twitch’s Partner Program.
How Much TikTok Pays
There are different ways to get TikTok pay.
Usually, TikTok videos with a lot of views will earn people some money, and there is a fixed number in the TikTok pay per view.
But, besides getting money through your TikTok video and gaining a lot of views, there are different ways to earn money, and some of them even have a fixed number, so let’s see how much does TikTok pay for different things.
TikTok Pay Per View
Depending on your follower count and the engagement your short videos and live streams get, you will be getting a different amount of money per view.
But, to be exact, TikTok will pay between 2 and 4 cents per 1000 views, so from that, you see that in order to make money on TikTok, your videos really should be getting a lot of views.
While said like this, the TikTok pay per view amount seems way too small; it’s not as minor when you post daily and reach a lot of views. Not necessarily a million views, but a significant number.
A lot of people have the assumption that the money that a TikTok star will earn is a direct consequence of how many followers they have.
But, as I’ve said, the way you make money on TikTok is mostly based on the pay per view, so having high-quality videos will, generally speaking, do more for you than gaining more followers.
Followers will help you make money in the sense that having a platform with a lot of followers will get more views on their videos than when you have a lower number of them.
The most important thing that creators should do related to followers is to get their platform to that 10k point to get accepted to the creator fund.
However, having more followers can increase the amount that you’re paid, and it will also give you better chances of being chosen to do sponsored content.
Just like on any other social media platform, the main source of income for creators is through brand partnerships and sponsored posts.
Sponsored Videos And Brand Deals
Having a branded video is the best way to earn more money on TikTok, and the good thing about this is the fact that getting sponsored posts isn’t something that is under the control of TikTok.
The highest-paid creators will usually have sponsored ads with big brands, but even smaller creators can be a part of the influencer marketing industry, as nowadays there are brands that base all of their marketing strategy on working with smaller creators instead of big names of TikTok.
So, you don’t have to have a million followers to get a good brand deal, not even close. Moreover, you could even get a brand deal way before becoming eligible for the creator fund.
When it comes to the exact amount, this is highly dependent on the company you end up working with, as well as your engagement and overall influence on the platform.
This works the same as sponsored posts on other platforms like YouTube or Instagram, but since TikTok has become as popular as it did, creators on this platform have even more opportunities for sponsorships, making you worry even less about how much does TikTok pay.
The proof for this is the fact that TikTok has created a separate part of the platform called TikTok Creator Marketplace, so let’s see what’s that all about.
TikTok Marketplace is a type of collaborative platform made by the official TikTok team as a place where brands and creators can connect and work on future deals.
The collaborations made through the Marketplace can be both paid, as well as reward-based, so there’s a chance for everyone to get something.
The main benefit of being a part of the TikTok Marketplace is the fact that you will be much closer to brands who are willing to do sponsored jobs with you, meaning that you won’t have to wander through hundreds of emails wondering whether the jobs you’re offered are real and good, so in that way, this brings more security, too.
Besides that, you will be able to get some great tips and tricks regarding influencer marketing and what are the things that you should be doing.
Some of the tips that people get include ways to make your videos more likely to go viral, but also how to curate your content and account in order to be as advertiser-friendly as possible.
Overall, this is a great thing to sign up for. You will be eligible to do so if you meet certain requirements.
To apply to become a part of the Marketplace, you have to achieve the following:
- You have more than 100K followers on your TikTok account
- You’ve posted at least 3 different videos on TikTok in the last 28 days
- You are at least 18 years old
- Your account has gotten at least 100k likes on its videos in the last 28 days
If you have all of these settled, then there is no reason not to apply.
If you don’t, try to do as much as possible and inform yourself of brands that work with smaller creators.
You have probably seen creator merch by now, and you might think that that is a big part of the revenue that influencers make.
While it can be a significant addition to the monthly payments, when you sell merchandise, you actually don’t earn that much money.
The way merch sales work is that you’ll usually work with a company that makes the merch, and you come up with your designs. After that part is done, your merch will be sold on their website. Think something like Shopify.
Companies like that usually take up to 30% of the merch sales, and the rest goes to the creators, so you don’t get the 100%.
There were instances when companies would take even more, and creators ended up getting into some very bad deals, but that type of practice is less and less present among the content creators.
The thing with merch is that you’ll have to invest in it and be very precise about how many pieces of merch you want to be made, as you can lose money if the calculations you make end up being not accurate once the sales start.
Overall, while the 70% you could get from this can be a good addition, having merch is generally better for when you have a wider and highly stable audience.
How Much Does Tik Tok Pay – FAQ
How Much Do You Get Paid On TikTok?
How much does TikTok pay depends on a lot of factors, but mostly on how many views your videos get.
To even get paid, you will have to be accepted to the TikTok Creators Fund, and after that, you will start to get paid per each view your videos get.
TikTok pays creators 2 to 4 cents per 1000 views.
How Much Does TikTok Pay Per Like?
The amount that TikTok will pay you depends on the views you get, not the likes.
TikTok pays from 2 to 4 cents per view after you’ve been accepted to the Creator Fund.
The only way likes affect your payment is that usually, the videos with more likes will also get more views.
What Does TikTok Pay For 100K Views?
TikTok pays from 2 to 4 cents per 1000 views.
From that, you will get that 100K could get you anywhere between $2 and $4, which really is nothing much, and the reason why content creators usually go for doing sponsored jobs.