How to Grow Your Instagram: 18 Tips and Tricks That Work

Every business account seeks to achieve rapid growth and development on its Instagram profile.

You might also be curious about how to grow your Instagram account and may be focused on the goal of gaining followers.

If you want to grow your Instagram, there are several additional factors you should consider before creating a marketing strategy for your account.

18 Tips for Growing Your Instagram Account

If you want to unlock the full potential of Instagram for your business or elevate your influencer status, here are some excellent tips for you:

1. Start by improving your Instagram bio

Who are you? Strive to create an Instagram bio that is both clear and informative. Your Instagram feed, stories, and bio are the essential components that define your digital identity.

Your Instagram followers will primarily form their impression of you based on your bio, as it is often the first thing many Instagram users check.

Keep it simple and clearly convey to your Instagram audience who you are. Some users tend to complicate their bios by including too many emojis, symbols, and unconventional fonts.

Keep in mind that some fonts you copy from a font website may not load properly for certain users, which could hinder their ability to view your bio clearly.

2. Define Your Brand

The second essential aspect of establishing your digital identity is defining your brand. What distinguishes you, and what makes you unique?

Sharing captivating imagery in your Instagram posts and stories is important, but people are more likely to follow someone who has a story to tell.

You can gain Instagram followers by posting professionally edited photos. However, in the long run, the better choice is to build an audience by organically creating a community.

Don’t hesitate to share what you believe in and the messages you wish to convey to your followers on Instagram.

3. Understand the Instagram Algorithm

The Instagram algorithm can be unpredictable at times, but the most effective way to understand what works is to experiment with a broader range of content.

Post 10 videos, review your Instagram insights, and identify which video performed the best. Determine the demographic of your audience. Aim to create Instagram content that is tailored to your target audience.

Develop a creative Instagram strategy, and don’t hesitate to step outside your usual routine and comfort zone.

Use trending sounds, Instagram hashtags, and popular filters to identify what resonates best with your target audience.

4. Use hashtags

Identify relevant hashtags and integrate them into your Instagram marketing strategy. Many Instagram users frequently underestimate the influence these small symbols can wield. Relevant hashtags can genuinely be a game changer.

Effectively using hashtag groups in an Instagram post will increase the chances of your content being seen by potential new followers.

If you are a business owner, you can create your own relevant hashtags. A branded hashtag allows you to enhance your business account.

Branded hashtags can help you differentiate yourself from the competition and improve your professional image. However, be mindful not to overuse your branded hashtag.

5. Get Creative with Your Captions

All social media platforms share a common objective in content creation: to keep your audience engaged.

Where impressive and captivating post content ends, the use of exceptional words begins.

Post captions that engage your followers on Instagram. Be witty, quirky, and confident like a master of words.

Sometimes, the best Instagram captions don’t need to be long. Express yourself concisely while highlighting your intelligence and humor when appropriate.

6. Create a Schedule

One advantage of establishing a schedule is that it promotes organization and discipline in your workspace. Embrace the concept of knowing exactly when and what to post.

At times, a successful strategy is to plan 7 days ahead. You can create your content and schedule when to publish it.

You might as well use an app since there are numerous Instagram scheduling tools available that enable you to schedule your Instagram posts effortlessly, such as Social Bee.

7. Experiment with Different Types of Posts

The eternal question remains: what type of posts on Instagram perform the best? The answer lies in creating your own formula.

Influential users, business owners, and different industries will each have their own unique formulas.

Imagine you are a musician; it is logical that your account will feature a variety of primarily posted Instagram Reels. This is the most effective way for you to showcase your service or product, which, in this case, is your music.

To boost your Instagram followers, diversify your posts and enrich your Instagram feed with stories in your highlights. Create Instagram Reels, share user-generated content, and incorporate photos from professional photo shoots.

8. Be Consistent

Having talent is one factor; it contributes to approximately 50% of achieving success on a social media platform.

Consistently maintaining your actions will produce positive results.

Hard work entails creating posts, planning, thinking, rethinking, and editing. Establish a schedule and stick to it.

Repeating an action for 21 consecutive days has proven to be an effective way to form a habit. Establish your content creation habits and stick to them.

9. Use cross-promotion to grow your audience

Influencer marketing has recognized cross-promoting as a highly effective strategy for reaching twice the audience compared to traditional methods.

This marketing strategy can be employed between relevant users and brands that tag these users in their posts. It is also recommended for smaller accounts.

Regardless of the content type—Instagram Stories, Instagram Reels, or user-generated content—this feature is extremely beneficial if your goal is to gain Instagram followers.

10. Use loyalty programs to attract new followers

A great way to keep the social media accounts that follow you is to show your appreciation for them.

If you own a business, shop, or brand, create loyalty programs to reward your paying customers and enhance your relationship with your engaged audience.

This is an excellent way to encourage your current followers on Instagram to keep making purchases, ultimately increasing their spending and prompting them to recommend your product to their own Instagram followers.

11. Invest in Sponsored Posts

Your followers and non-followers can more easily recognize your posts if they are sponsored. Instagram’s algorithm will promote your content to the right audience.

It starts with a small amount of money; you can pay to have the Instagram posts on our personal account shown to a wider audience.

You can technically pay anywhere from $1 to $1,000. You determine how much you are willing to invest in this aspect of your social media marketing.

12. Use Geotags

Geotags allow you to inform your audience about your location.

If you are traveling for a holiday or a business trip, take photos to share with your audience and showcase your location.

You can use this option in your Instagram stories, Instagram Reels, and Instagram posts.

13. Use the Highlights feature

The Instagram highlights feature is a great way to archive and revisit your favorite memories and life events.

You can arrange them into distinct folders, and they will be displayed on your Instagram feed just below your Instagram bio.

As I mentioned earlier, the first thing people notice on your feed is your Instagram page. This gives various Instagram accounts immediate insight into your most cherished moments on your social media account.

14. Create a Giveaway

I have already discussed the importance of loyalty programs, but let’s take this concept further – let’s create a giveaway.

Honestly, is there a better way to celebrate a milestone in your Instagram followers than by giving something back?

No matter what you offer, you can easily provide a package of your products or a gift card for your service.

You could also partner with another Instagram account or brand to organize a group giveaway. This strategy enables you to engage with two or more audiences.

15. Go Live

Many Instagram followers appreciate when the creators they follow go live. This method is very personal and provides an excellent opportunity for creators to connect with their audience.

Similarly, when you want to schedule an Instagram post, you can specify the time and date for when you will go live. This way, your Instagram followers will know when to tune in to watch and listen to you.

This allows you to connect more profoundly and display your personality to your Instagram followers.

It also serves as a way to encourage engagement, as many of your Instagram followers may leave comments; therefore, be sure to ask questions as well.

16. Quality over Quantity

You can share 10 Instagram stories or post a large amount of content, but ask yourself: how valuable is it?

To grow, your Instagram followers must perceive the value.

Put effort into your reels and Instagram stories to enhance the depth and value of your Instagram account.

If you are qualified, educate others, initiate discussions on various topics, invest in graphic design, and edit your videos carefully—quality is the key to success.

17. Engage with Other Content Creators

It must feel amazing to receive a comment from your favorite celebrity on your post, right? It seems that even the biggest names can show their internet humility, so why not you as well?

Show our followers on Instagram that we can engage and react not only with them but also with other creators.

You never know where you might spark a new friendship.

A promising collaboration opportunity may be approaching, so take the initiative and make the first move.

18. Use analytics to refine your strategy

The Instagram app allows you to track the performance of your posts.

As I mentioned earlier, the most effective formula is your own if you want to gain more followers on Instagram. Instagram analytics tools can be an invaluable resource.

By utilizing your Instagram insights, you can create the most effective marketing strategy for your profile.

You will learn the optimal times to schedule Instagram posts, identify the most relevant hashtags, discover potential followers, and ultimately increase your Instagram following.

How Can You Quickly Gain 1000 Followers on Instagram?

To gain more Instagram followers, the most effective approach is to create a strategy that allows you to gradually and organically increase your follower count.

Authenticity and a unique approach may require time to draw followers to your Instagram profile. Some creators try to use shortcuts to increase their follower count.

Of course, you want to grow your Instagram following; however, be cautious, as shortcuts may appear advantageous but are not always effective.

As a social media platform, Instagram highlights its creators, who foster communities and connect various groups of new followers.

Some users turn to third-party apps to increase their Instagram followers. These apps allow you to purchase a certain number of followers for a fee or sometimes even for free.

Yes, you heard that right – they actually buy more followers on Instagram or use an app that offers them, new followers, for free. However, the problem is that these are all fake followers, and just as they followed your Instagram profile after being purchased, they can also unfollow you later.

Furthermore, if Instagram detects any unusual activity on your account, you may face a ban. This trend has also been noted among several Hollywood celebrities, making it relatively easy to identify these fake new followers.

Conclusion

The most effective way to grow an audience is to embrace a highly personal approach in your social media marketing strategy.

Consider creating a variety of quality posts, from Instagram stories to user-generated content, to enhance your Instagram profile’s appeal to potential followers.

Do not underestimate the significance of utilizing various features, identifying relevant hashtags, exploring Instagram’s algorithm, and leveraging Instagram ads to grow your followers.

Building an organic following may take time, but it ultimately pays off; this principle can also be applied to other social media platforms.

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