How to Grow Your Instagram: 18 Tips and Tricks That Work

Every business account aims to achieve rapid growth and development on its Instagram account.

You may also be wondering how to grow your Instagram account and may be fixated on the idea of gaining followers.

If you want to grow your Instagram, there are several other factors you should consider before developing a marketing strategy for your Instagram account.

18 Tips for Growing Your Instagram Account

If you want to unlock the full potential of Instagram for your business or enhance your influencer status, here are some excellent tips for you:

1. Begin by enhancing your Instagram bio

Who are you? Aim to make your Instagram bio straightforward yet informative. Your Instagram feed, stories, and bio serve as the foundational elements that shape your digital identity.

Your Instagram followers will form their primary impression of you based on your bio, as it is often the first thing many Instagram users review.

Keep it simple and clearly show your Instagram audience who you are. Some users tend to overcomplicate their bios by including an excessive number of emojis, symbols, and unconventional fonts.

Keep in mind that some of the fonts you copy from a font website may not load properly for some users, which could prevent them from seeing your bio clearly.

2. Define Your Brand

The second crucial aspect of establishing your digital identity is defining your brand. What sets you apart, and what makes you unique?

Sharing captivating imagery in your Instagram posts and stories is excellent, but people are more inclined to follow someone who has a story to share.

You can gain Instagram followers by posting professionally edited photos; however, in the long run, building an audience by organically creating a community is the better choice.

Don’t hesitate to showcase what you believe in and the messages you want to convey to your followers on Instagram.

3. Understand the Instagram Algorithm

The Instagram algorithm can be unpredictable at times, but the best way to understand what works is to experiment with a wider variety of content.

Post 10 videos, review your Instagram insights, and determine which video performed the best. Identify the demographic within your audience. Aim to create Instagram content tailored to your target audience.

Develop a creative Instagram strategy, but feel free to step outside your routine and comfort zone.

Utilize trending sounds, Instagram hashtags, and popular filters to determine what resonates most with your target audience.

4. Use hashtags

Identify relevant hashtags and incorporate them into your Instagram marketing strategy. Many Instagram users often overlook the impact these small symbols can have. Relevant hashtags can truly be a game changer.

Using hashtag groups effectively in an Instagram post will enhance the likelihood of your content being noticed by potential new followers.

If you are a business owner, you can create your own related hashtags. A branded hashtag enables you to expand your business account.

Branded hashtags will help you stand out from the competition and enhance your professional appearance. However, remember not to overuse your branded hashtag.

5. Get creative with your captions

All social media platforms share a common goal when it comes to creating content: keeping your audience engaged.

Where impressive and awesome post content ends, the use of brilliant words begins.

Post captions that attract your followers on Instagram. Be witty, quirky, and confident like a word wizard.

Occasionally, the best Instagram captions don’t have to be lengthy. Express yourself concisely while showcasing your intelligence and humor as needed.

6. Create a Schedule

One benefit of creating a schedule is that it fosters organization and discipline within your workspace. Embrace the idea of knowing precisely when and what to post.

Sometimes, an effective approach is to plan 7 days in advance. You can create your content and schedule when to post it.

You might as well use an app, as there are many Instagram scheduling tools available that allow you to schedule your Instagram posts easily, such as Social Bee.

7. Experiment with Various Types of Posts

The eternal question: what type of posts on Instagram perform the best? The answer is to create your own formula.

Influential users, business owners, and various industries will each have their own distinct formulas.

Imagine you are a musician; it makes sense that your account will showcase a range of primarily posted Instagram Reels. This is the most effective way for you to present your service or product, which, in this instance, is your music.

To increase your Instagram followers, diversify your posts and enhance your Instagram feed with stories in your highlights. Create Instagram Reels, share user-generated content, and include photos from professional photo sessions.

8. Be Consistent

Having talent is one aspect; it accounts for about 50% of achieving success on a social media platform.

Maintaining consistency in your actions will yield positive results.

Hard work involves creating posts, planning, thinking, rethinking, and editing. Establish a schedule and adhere to it.

Repeating an action for 21 consecutive days has been shown to be an effective method for forming a habit. Establish your content creation habits and adhere to them.

9. Utilize cross-promotion to expand your audience

Influencer marketing has identified cross-promoting as a highly effective method to reach double the audience compared to traditional approaches.

This marketing strategy can be utilized between relevant users and brands that tag these users in their posts, and it is also advisable for smaller accounts.

Regardless of the content type—Instagram stories, Instagram Reels, or user-generated content—this feature is highly beneficial if you aim to gain Instagram followers.

10. Utilize loyalty programs to attract new followers

A great way to retain the social media accounts that follow you is to demonstrate your appreciation for them.

If you own a business, shop, or brand, establish loyalty programs to reward your paying customers and strengthen your relationship with your engaged audience.

This is an excellent way to motivate your current followers on Instagram to continue purchasing and ultimately increase their purchases, as well as to recommend your product to their own Instagram followers.

11. Invest in Sponsored Posts

Your followers and non-followers can more easily spot your posts if they are sponsored. Instagram’s algorithm will promote your post content to the appropriate audience.

It begins with a small amount of money; you can pay to have the Instagram posts on our personal account displayed to a larger audience.

You can technically pay anywhere from $1 to $1000. You decide how much you are willing to invest in this aspect of your social media marketing.

12. Use Geotags

Geotags enable you to inform your audience of your location.

If you are traveling for a holiday or a business trip, take photos to share with your audience and show them your location.

You can utilize this option in your Instagram stories, Instagram Reels, and Instagram posts.

13. Utilize the Highlights feature

The Instagram highlights feature is an excellent way to archive and revisit your favorite memories and life events.

You can organize them into separate folders, and they will appear on your Instagram feed just below your Instagram bio.

As I mentioned earlier, the first thing people notice on your feed is your Instagram page. This allows various Instagram accounts to gain immediate insight into your most cherished moments on your social media account.

14. Create a Giveaway

I have already discussed the significance of loyalty programs, but let’s elevate this idea – let’s create a giveaway.

Honestly, is there a better way to celebrate a milestone in your Instagram followers than by offering something in return?

No matter what you provide, you can effortlessly offer a package of your products or a gift card for your service.

You could also collaborate with another Instagram account or brand to create a group giveaway. This approach allows you to reach two or more audiences.

15. Go Live

Many Instagram followers value when the creators they follow go live. This approach is very personal and serves as an excellent way for creators to connect with their audience.

Similarly, when you want to schedule an Instagram post, you can set the time and date for when you will go live. This way, your Instagram followers will know when to tune in to watch and listen to you.

This enables you to connect more deeply and showcase your personality to your Instagram followers.

It is also a means to encourage engagement, as many of your Instagram followers may leave comments; therefore, be sure to ask questions as well.

16. Quality over Quantity

You can share 10 Instagram stories or post an excessive amount of content, but ask yourself, how valuable is it?

If you want to grow, your Instagram followers will need to see the value.

Invest effort in your reels and Instagram stories to add depth and value to your Instagram account.

If you are qualified, educate others, initiate conversations on various topics, invest in graphic design, and edit your videos meticulously—quality is the key to success.

17. Engage with other content creators

It must feel great to see a comment from your favorite celebrity on your post, right? It feels as though even the biggest names can demonstrate their internet humility, so why not you as well?

Demonstrate to followers on Instagram that we can react and engage not only with them but also with other creators.

You never know where you might ignite a new friendship.

A promising collaboration opportunity may be on the horizon, so take the initiative and make the first move.

18. Utilize analytics to refine your strategy

The Instagram app enables you to monitor the performance of your posts.

As I mentioned earlier, the most effective formula is your own if you want to gain more followers on Instagram. Instagram analytics tools can be an invaluable resource.

Using your Instagram insights, you can develop the most effective Instagram marketing strategy for your profile.

You will know the best time to schedule Instagram posts, identify the most relevant hashtags, discover potential followers, and ultimately gain more Instagram followers.

How Do You Get 1000 Followers on Instagram Quickly?

To gain more Instagram followers, the most effective approach is to develop a strategy that enables you to gradually and organically increase your follower count.

Authenticity and a unique approach may take time to attract followers to your Instagram profile. Some creators attempt to use shortcuts to boost their follower count.

Of course, you want to grow your Instagram following; however, be cautious, as shortcuts may seem beneficial but are not always effective.

As a social media platform, Instagram emphasizes its creators, who build communities and connect diverse groups of new followers.

Some users resort to third-party apps to gain more Instagram followers. These apps enable you to buy a specific number of followers for a fee or even for free.

Yes, you heard that correctly – they actually purchase more followers on Instagram or use an app that provides them, new followers, for free. However, the issue is that these are all fake followers, and just as they followed your Instagram profile after being bought, they can also unfollow you later.

Furthermore, if Instagram detects unusual activity on your account, you may be banned. This trend has also been observed among various Hollywood celebrities, making it quite easy to identify these fake new followers.

Conclusion

The most effective way to grow an audience is to adopt a highly personal approach in your social media marketing strategy.

Consider creating various types of quality posts, ranging from Instagram stories to user-generated content, to make your Instagram profile appealing to potential followers.

Do not underestimate the importance of utilizing various features, finding relevant hashtags, exploring Instagram’s algorithm, and using Instagram ads to increase your followers.

Building an organic following may take time, but it ultimately pays off, and this principle can also be applied to other social media platforms.

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