Creating content for Instagram can be challenging. Over time, you may run out of ideas for posts and find it difficult to generate content that captures your audience’s attention.
If you’re uncertain about what to post on Instagram, I have a few tips and some great post ideas for you to consider.
Explore the suggestions from the list below to find inspiration for new and innovative Instagram posts!
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What to Post on Instagram to Get More Likes
In this instance, quality is significantly more important than quantity. If you’re unsure about what to post on Instagram, try to view it from your perspective.
Ask yourself, what would I like to see on my Instagram feed?
As you reflect on that, here are some Instagram post ideas that are guaranteed to generate more engagement and likes.
1. Share Your Background with Followers
Introduce your followers to the person behind the business or Instagram account. Engage them with storytelling!
Create a Throwback Thursday post to share more about yourself with your audience. Discuss how it all began and the motivations behind it. What inspired you? What was your main idea when you embarked on this journey?
2. One Day in Your Life
Behind-the-scenes content is always engaging for the audience. Share your daily routine with them.
Add a personal touch to the story you are telling. With permission, incorporate some individuals from your daily life and your interactions with them.
3. Post Your Product or Service
The main purpose of your Instagram account is to promote your business, so why not use it in the most effective way possible?
Showcase your product or service by taking a photo or filming a reel of it. It is recommended to use photos or video posts that demonstrate the product or service being used in an enjoyable and appealing way.
This is an opportunity to shape your brand in line with your vision. Is it targeted at outdoor enthusiasts, or is it more sophisticated?
It can be anything you desire, and this content will help you market it to those individuals or to those who aspire to be like them.
4. Remember to Tag Products
Posting pictures of your products also allows you to tag them directly, enabling potential customers to purchase items immediately.
Take advantage of this feature to maximize its potential.
Tag as many different products as possible in your posts, allowing buyers to see everything you have to offer immediately.
Product tags are an effective way to notify your audience when a sale or special offer is available.
5. Present a Client
Have you had a loyal client for many years? Now is their time to shine!
Compose a brief narrative about your dedicated client. Have them send you a photo of themselves using your product, highlight their experience with your services, or record a video interview in which they discuss why your brand is their preferred choice.
This is an excellent method for validating the authenticity of your brand, highlighting your brand values, and ensuring that your loyal customers feel recognized and appreciated. Additionally, it serves as an effective way to attract more followers and customers.
6. Choose Behind-the-Scenes Shots!
Every business can have high-quality photos and videos, but what truly makes a business stand out is the authenticity behind the scenes.
Let your followers get to know the real you. Give them a glimpse into what it’s like to work at your business.
If you have a team, document their daily activities; if you work independently, highlight where the magic happens.
Show the space you are working in and how it looks before all the edits and careful planning.
Show that you are not just a business owner, but a real person working hard to bring everything together.
7. Highlight Your Employees
What is a business without its employees?
While highlighting behind-the-scenes aspects of a company is valuable, going a step further by introducing your followers to the people who work there can be even more impactful.
Write brief introductions for each of your employees. You can take interesting photos of them with items that best represent them, in their environments, or even create short video posts where they answer questions about themselves.
You can also film them at their workplaces to highlight what each of them does.
Be creative and let them express themselves; the audience will appreciate the sentiment and honesty of genuine individuals who are striving to improve their day.
8. Repost User-Generated Content
Sometimes, all you need to do is repost on Instagram. User-generated content is generally well received, as people enjoy seeing real individuals like themselves using and appreciating products.
This offers a fantastic opportunity for your business, requiring minimal effort on your part.
Repost content from your users; they will appreciate that their favorite brand has shared their posts, and you will gain effective marketing with minimal effort.
9. Share the News with Your Followers
Whether it’s the introduction of a new product, a change in business policy, or a significant milestone, you should share it with your audience.
This creates a family-like atmosphere where your audience feels included in your business.
Keep them informed, and they will certainly stay.
10. Request Feedback from Your Audience
An additional excellent example of engaging with your Instagram followers can be found in the comment section.
Solicit your followers’ opinions on new products and ideas, but don’t limit yourself to posts that are exclusively about your business.
To keep your audience engaged on your Instagram page, discuss a variety of topics with them, seek their opinions on current issues and world events, and even directly ask what type of content they would like to see more of in the future.
11. Share a Tutorial
Develop a step-by-step guide for your Instagram feed. Show your followers how to use your product, explore its alternative applications, or share a creative method for cleaning or storing it.
Make sure it is easy to follow and clear enough to prevent confusing your audience.
12. Share a Few Lifehacks
Everyone appreciates a good life hack. A single effective life hack can simplify daily tasks, and if it is genuinely helpful, it can quickly achieve remarkable engagement and sharing rates.
It should certainly relate to your area of expertise, but it can also be something similar, as life hacks are typically well-received regardless of their origin.
13. Inspire Your Audience
Inspirational quotes are an effective way to enhance engagement. They often generate the highest number of shares, as they resonate with a wider audience than just the one your brand currently reaches.
Share a motivational quote that embodies your brand values and business principles, and create an engaging image that is visually appealing, making it memorable for everyone who comes across it.
14. Host a Giveaway
Giveaways are an effective way to increase engagement and greatly improve your Instagram presence.
Host a giveaway in which participants tag friends in your post to draw in potential customers by offering some of your brand merchandise as prizes.
This ensures that the individuals entering the contest are genuinely interested in that type of product and are more likely to stay engaged with your feed even after the giveaway.
15. Stay Informed About Current Events
Be mindful of the current season and upcoming events, and draw inspiration from them for your posts.
This approach will supply you with fresh post material while also enhancing engagement through relatable content.
Seize every opportunity for seasonal posts, as well as for posts relevant to your business.
For example, if you are a photographer, make sure to create a post on the national day of photography, as well as on other occasions.
Include holidays as well; take advantage of days like Halloween and Black Friday. However, if you choose to include religious holidays, make sure to cover all of them so that none of your audience feels excluded.
This is an excellent opportunity to incorporate trending hashtags, as many social media accounts emphasize these hashtags during seasonal events. This approach will help your posts reach a broader target audience.
16. Share What Inspires You
As a creator, many people are likely to admire you or be curious about your sources of inspiration and knowledge.
Share these insights with your followers. Tell them more about the podcast you are listening to, the book you are reading, or even some of the most fascinating things you observed at the beginning of your career.
A strong recommendation, accompanied by a few tips, will help your audience while also improving your image and showcasing your generosity with knowledge.
17. Mention Your Favorite Apps and Tools
Those who are more experienced and educated have likely encountered the same literature, so take a step further and share some of the best apps or tools you utilize in your daily work.
If these are already well-known apps, you can emphasize some new features that many people may not be aware of.
Additionally, tag the social media profiles of those apps to enhance reach and create collaboration opportunities.
18. Encourage Your Followers to Tag a Friend
Instagram users appreciate feeling connected, and what better way to accomplish this than by sharing their favorite social media accounts with friends?
Make this easy for them by sharing relatable posts on everyday topics and encouraging them to tag their friends.
There are numerous options available. You can share a meme and encourage your audience to tag their friends who would find it amusing, or post content from your office, such as, “We all have that one coworker who always does this. Do you? Tag your coworker who fits this description.”
This should be used sparingly, as excessive content of this type can quickly become tedious and may come across as spam. Therefore, use it with caution and only occasionally to effectively engage your audience.
19. Present Community Service to the Community
If you are involved in any form of community service, feel free to share that in your Instagram posts. If you are not currently participating in community service, consider starting!
Just kidding, you don’t have to, but this is a great way to support the community while also being present and earning your customers’ trust.
Some people believe that good deeds should remain private. While this may be true in many cases, there is nothing wrong with showcasing that your business has heart and soul, demonstrating that you are not just another mindless business owner focused solely on profit.
People appreciate heartwarming stories and enjoy seeing this type of content on their Instagram and other platforms.
20. Include Influencers in Your Posts
As every social media marketer knows, in today’s world, you cannot create an effective marketing strategy without including influencers.
The influencer’s area of interest should align with yours. For example, if you own a sports store, look for an athlete or a fitness influencer. If you are involved in photography, seek out a model or an art influencer, and so forth.
Partnering with influencers offers numerous advantages, one of which is their expertise in staying current with trending content and hashtags. Moreover, they understand how to effectively integrate these trends into their posts.
If you’re lacking content ideas, they can assist you in enhancing your Instagram feed and creating engaging content for the platform.
Partnering with influencers is a cost-effective way to promote your business and connect with their audience.
21. Showcase Your Sense of Humor
Instagram is typically a laid-back platform, and its users have a deep appreciation for humor, as funny content usually garners the most shares, likes, and comments. So, why not take advantage of this?
Create a humorous meme about your job, or share one that you find relatable. Show your Instagram followers that you don’t take things too seriously, and let them know they can engage with your feed posts in more ways than just business.
Your jokes should not offend anyone, and you should refrain from posting Instagram content that some may consider inappropriate.
22. Share Your Success Stories
Sharing your journey, including where you started and the challenges you encountered to achieve your current position, is a captivating story to share with your followers.
This will help them value you and your work more, particularly when they realize that it didn’t happen overnight. It’s also an excellent source of inspiration for young entrepreneurs who are just starting their business journey.
Feel free to create a feed post that documents both the challenges and the wonderful moments experienced along the way.
23. Share Posts About the Events You Attend
Events play a crucial role in the marketing strategy of every major business. They offer a live platform for creators to present their ideas and build connections.
Whenever you attend an event, make sure to post at least one image from it. When you receive an invitation to an event, announce your attendance on Instagram ahead of time.
This enables your audience to see you live, and potential attendees will be notified that they can meet you and ask any questions they may have. Furthermore, the event’s hosts will almost always share your posts or Instagram stories in which you mention them.
When you attend an event, you can activate the live video option to enable your followers to join you at the event.
24. Embrace Video Content
You’ve been posting high-quality images and have developed a visual identity, but you often wonder if you could diversify your content. Are you seeking additional tips on what your next post could be?
Now it’s time to start creating Instagram video posts!
In recent months, videos have emerged as the most popular content on Instagram. With a variety of options available, including Instagram reels, hyper-lapse videos, and live videos, it’s clear why this is the case.
Videos generally draw a bigger audience, and given that Instagram is mainly a visual platform, this is entirely understandable.
Almost all of the tips mentioned above can also be presented in video format, as long as there is enough content for a video.
Document everything: your work process, work environment, DIY projects, the implementation of your projects, and any other ideas that arise.
After a few days, review the footage and reflect on the types of content you enjoy watching on Instagram. Then, select those recordings to create your video post.
A perfect video is concise, easy to understand, and visually captivating, so aim to create that type of content.
If you don’t have much to film, you can always begin by sharing videos that you find interesting and enjoyable.
25. Carousel Posts Keep Instagram Spinning!
An Instagram carousel post is a feature that enables you to share multiple photos or even videos in one post.
You can use it in various innovative ways, such as creating a blog post for your feed, promoting different products from the same brand, producing short tutorials and how-to videos, and even combining photos with video content.
They engage the audience’s interest, as curiosity encourages everyone to swipe through all the slides. This creates an opportunity to display more content in a single post or to effectively present a product within just one Instagram post.
Conclusion
I hope these tips have inspired you to generate ideas for your upcoming Instagram posts, giving you a break from the stress of deciding what to share for a while.
This variety of options is exactly what contributes to Instagram’s success as a social media platform and allows you to expand your business. Use it wisely, and keep exploring new ways to connect with your target market.
Wishing you the very best of luck!
FAQ
How do you get noticed on Instagram?
To get noticed on Instagram, you must provide quality content, know your audience and create engaging content such as carousels, video posts, and live broadcasts and use every opportunity to tag influencers, brands, and people you work with.
What posts get the most likes on Instagram?
The format of posts that gets the most likes is carousel posts, but good video and photo posts also generate lots of likes, so it’s more about the content than it is about the format of posts. Try your best to have engaging content and the likes will follow.
What type of content is most popular on Instagram?
It mostly depends on who is your target audience, but generally, eye-catchy posts, funny images, tips and tricks, quotes, and product images have the greatest engagement rates across all demographics.
What to post on an Instagram story?
You can use stories to interact with your audience, ask them questions, make quizzes, let them vote on different topics, and much more. u003cbru003eu003cbru003eYou can also use them to promote posts that you published. The advantage of stories is that they feel much more personal to a viewer as they don’t see anybody else’s interactions with the brand on the stories but their own, so it’s a great opportunity to close the deal.
