Creating content for Instagram is challenging. Over time, you may exhaust your ideas for posts and find it difficult to produce content that captures your audience’s attention.
If you’re unsure about what to post on Instagram, I have a few tips and some excellent post ideas for you to consider.
Explore the suggestions from the list below to find inspiration for new and creative Instagram posts!
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What to Post on Instagram to Get More Likes
In this case, quality is far more important than quantity. If you don’t know what to post on Instagram, try to consider it from your perspective.
Ask yourself, what would I enjoy seeing on my Instagram feed?
As you consider that, here are some Instagram post ideas that are sure to generate more engagement and likes.
1. Share Your Background with Followers
Introduce your followers to the individual behind the business or Instagram account. Engage in storytelling!
Create a Throwback Thursday post to share more about yourself with your audience. Discuss how it all began and the reasons behind it. What motivated you? What was your primary idea when you started this journey?
2. One Day in Your Life
Behind-the-scenes content is always interesting to the audience. Share your daily routine with them.
Add a personal touch to the story you are telling. With permission, include some individuals from your daily life and your interactions with them.
3. Post Your Product or Service
The primary purpose of your Instagram account is to promote your business, so why not utilize it in the most effective way possible?
Showcase your product or service by taking a photo or filming a reel of it. It is advisable to use photos or video posts that illustrate the product or service being used in an enjoyable and appealing manner.
This is an opportunity to shape your brand according to your vision. Is it aimed at outdoor enthusiasts, or is it more elegant?
It can be whatever you want it to be, and this content will assist you in marketing it to those individuals or those who aspire to become them.
4. Remember to Tag Products
Posting pictures of your products also allows you to tag them directly, enabling potential customers to purchase items instantly.
Utilize this feature to your advantage and maximize its potential.
Try to tag as many different products as possible in your posts, so buyers have the opportunity to see everything you have to offer right away.
Product tags are an excellent way to inform your audience when a sale or special offer is available.
5. Present a Client
Have you had a loyal client for many years? Now it’s their time to shine!
Write a short story about your loyal client. Have them send you a picture of themselves using your product, showcase them utilizing your services, or film a video interview where they share their story about why your brand is their top choice.
This is an excellent method to validate the authenticity of your brand, highlight your brand values, and ensure that your loyal customers feel acknowledged and appreciated. Additionally, it serves as an effective way to attract more followers and customers.
6. Opt for Behind-the-Scenes Shots!
Every business can have well-produced photos and videos, but what truly makes a business stand out is authenticity behind the scenes.
Allow your followers to get to know the authentic you. Provide them with a glimpse of what it’s like to work at your business.
If you have a team, capture their daily activities; if you work alone, showcase where the magic occurs.
Display the space you are working in and how it appears before all the edits and careful planning.
Demonstrate that you’re not merely a business owner, but a genuine person striving to make everything come together.
7. Showcase Your Employees
What is a business without its employees?
While showcasing behind-the-scenes aspects of a company is valuable, taking it a step further by introducing your followers to the people who work there can be even more impactful.
Create brief introductions for each of your employees. You can capture interesting photos of them with items that best represent them, in their surroundings, or even short video posts where they answer questions about themselves.
You can also film them at their workplaces and showcase what each of them does.
Be creative, allow them to be themselves, and the audience will value the sentiment and honesty of genuine individuals striving to enhance their day.
8. Repost User-Generated Content
Sometimes all you need to do is repost on Instagram. User-generated content is typically well received, as people enjoy seeing real individuals like themselves using and appreciating products.
This presents a fantastic opportunity for your business, requiring almost no effort on your part.
Repost content from your users; they will appreciate that their favorite brand has shared their posts, and you will benefit from effective marketing without any effort.
9. Share the News with Your Followers
Whether it’s the launch of a new product, a change in business policy, or an important milestone, you should share it with your audience.
This fosters a family-like atmosphere where your audience feels included in your business.
Keep them informed, and they will undoubtedly remain.
10. Request Feedback from Your Audience
A further excellent example of connecting with your Instagram followers can be found in the comment section.
Ask your followers for their opinions on new products and ideas, but don’t restrict yourself to posts solely about your business.
To keep them engaged on your Instagram page, discuss various topics with them, seek their opinions on current issues and world events, and even directly ask what type of content they would like to see more of in the future.
11. Share a Tutorial
Create a step-by-step manual for your Instagram feed. Demonstrate to your followers how to use your product, explore its alternative uses, or share an innovative method for cleaning or storing it.
Ensure it is easy to follow and clear enough to avoid confusing your audience.
12. Share a Few Lifehacks
Everyone loves a good life hack. A single effective life hack can simplify daily tasks, and if it’s truly beneficial, it can achieve remarkable engagement and sharing rates in no time.
Of course, it should relate to your field of expertise, but it can also be something similar, as life hacks are generally well-received regardless of the source.
13. Inspire Your Audience
Inspirational quotes are an enjoyable method to boost engagement. They tend to generate the highest number of shares, as they resonate with a broader audience than just the one your brand currently reaches.
Share a motivational quote that reflects your brand values and business principles, and create an engaging image that is visually appealing, ensuring it is memorable for everyone who encounters it.
14. Host a Giveaway
Giveaways are a proven method to boost engagement and significantly enhance your Instagram presence.
Host a giveaway where participants tag friends in your post to attract potential customers by offering some of your brand merchandise as prizes.
This ensures that the individuals entering the contest are genuinely interested in that type of product and are more likely to remain engaged with your feed even after the giveaway.
15. Stay Informed About Current Events
Pay attention to the current season and upcoming events, and use them for inspiration for your posts.
This approach will provide you with new post material while also boosting engagement through relatable content.
Take advantage of every opportunity for seasonal posts, as well as for posts that pertain to your business.
For instance, if you are a photographer, be sure to create a post on the national day of photography, among other occasions.
Include holidays as well; make good use of days like Halloween and Black Friday. However, if you must include religious holidays, ensure that you cover all of them so that none of your audience feels excluded.
This is a great opportunity to incorporate trending hashtags, as many social media accounts focus on these hashtags during seasonal events. This way, your posts will reach a wider target market.
16. Share What Inspires You
As a creator, many individuals are likely to admire you or to be curious about your sources of inspiration and knowledge.
Share these insights with your followers. Tell them more about the podcast you are listening to, the book you are reading, or even some of the most intriguing things you observed at the start of your career.
A solid recommendation along with a few tips will assist your audience while also enhancing your image and demonstrating that you are generous with your knowledge.
17. Mention Your Favorite Apps and Tools
Those who are more experienced and educated have likely read the same literature, so take a step further and share some of the best apps or tools you use in your daily work.
If these are already well-known apps, you can highlight some new features that most people may not be aware of.
Additionally, tag the social media profiles of those apps for extra reach and collaboration opportunities.
18. Encourage Your Followers to Tag a Friend
Instagram users enjoy feeling connected, and what better way to achieve this than by sharing their favorite social media accounts with friends?
Make this simple for them by sharing relatable posts about everyday topics, and encourage them to tag their friends.
There are many options available. You can share a meme and ask your audience to tag their friends who would find it funny, or post content from your office, such as, “We all have that one coworker who always does this. Do you? Tag your coworker who does this.”
This should be used sparingly, as excessive content of this nature can quickly become boring and may feel like spam. Therefore, use it with caution and only occasionally to engage your audience effectively.
19. Present Community Service to the Community
If you participate in any form of community service, feel free to share that in your Instagram posts. If you don’t currently engage in community service, consider starting!
Just kidding, you don’t have to, but this is an excellent way to help the community while also being present and earning your customers’ trust.
Some people believe that doing good should be kept private, and while this may hold true in many instances, there is nothing wrong with demonstrating that your business has heart and soul, showing that you are not just another mindless business owner focused solely on profit.
People enjoy warm stories and love to see this type of content on their Instagram and other platforms.
20. Include Influencers in Your Posts
As every social media marketer understands, in today’s world, you cannot develop an effective marketing strategy without incorporating influencers.
The influencer’s area of interest should align with yours. For instance, if you own a sports store, seek out an athlete or a fitness influencer. If you are involved in photography, look for a model or an art influencer, and so on.
Partnering with influencers is beneficial for many reasons, one of which is that it is their job to stay updated on trending content and hashtags. Additionally, they know how to effectively incorporate these trends into their posts.
If you’re out of content ideas, they can help you enhance your Instagram feed and create engaging Instagram content.
Collaborating with influencers is a cost-effective method for promoting your business and reaching their audience.
21. Display Your Sense of Humor
Instagram is generally a relaxed platform, and its users have a strong appreciation for humor, as funny content typically receives the most shares, likes, and comments. So, why not leverage this to your advantage?
Create a humorous meme about your job, or share one that you find relatable. Show your Instagram followers that you don’t take things too seriously, and let them know they can connect with your feed posts in more ways than just business.
Your jokes should not offend anyone, and you should avoid posting Instagram content that some may find inappropriate.
22. Share Your Success Stories
Sharing your journey, including where you began and the obstacles you faced to reach your current position, is a compelling story to tell your followers.
This will help them appreciate you and your work more, especially when they understand that it didn’t happen overnight. It’s also a great source of inspiration for young entrepreneurs who are just beginning their business journey.
Don’t hesitate to create a feed post where you document both the challenges and the wonderful moments that occurred along the way.
23. Share Posts About the Events You Attend
Events play a significant role in the marketing strategy of every major business. They provide a live platform for creators to showcase their ideas and establish connections.
Whenever you attend an event, be sure to post at least one image from it. When you receive an invitation to an event, announce your attendance on Instagram in advance.
This allows your audience to see you live, and potential attendees will be notified that they can meet you and ask any questions they may have. Additionally, the event’s hosts will almost always share your posts or Instagram stories in which you mention them.
When you attend an event, you can activate the live video option to allow your followers to join you at the event.
24. Embrace Video Content
You’re posting high-quality images and have established a visual identity, but you often wonder if you could mix things up a bit. Are you looking for more tips on what your next post should be?
Now it’s time to begin creating Instagram video posts!
In recent months, videos have become the most popular content on Instagram. With numerous options available, such as Instagram reels, hyper-lapse videos, and live videos, it’s easy to see why.
Videos typically attract a larger audience, and since Instagram is primarily a visual platform, this is perfectly understandable.
Nearly all of the tips mentioned above can also be presented in video format, provided there is sufficient content for a video.
Record everything: your work process, work environment, DIY projects, the application of your projects, and any other ideas that come to mind.
After a few days, review the footage and consider the types of content you enjoy watching on Instagram. Next, choose those recordings to create your video post.
A perfect video is brief, easy to comprehend, and visually engaging, so strive for that type of content.
If you don’t have much to film, you can always start by sharing videos that you find interesting and enjoyable.
25. Carousel Posts Make Instagram Go Around!
An Instagram carousel post is a feature that allows you to share multiple photos or even videos within a single post.
You can utilize it in various innovative ways, such as creating a blog post for your feed, promoting different products from the same brand, producing short tutorials and how-to videos, and even blending photos with video content.
They capture the audience’s interest, as curiosity prompts everyone to swipe through all the slides. This provides an opportunity to showcase more content in a single post or even to present a product effectively within just one Instagram post.
Conclusion
I hope these tips have helped you generate ideas for your next Instagram posts, allowing you to take a break from worrying about what to post for a while.
This range of options is precisely what makes Instagram a successful social media platform and enables you to grow your business. Use it wisely, and continue exploring new methods to reach your target market.
Wishing you the best of luck!
FAQ
How do you get noticed on Instagram?
To get noticed on Instagram, you must provide quality content, know your audience and create engaging content such as carousels, video posts, and live broadcasts and use every opportunity to tag influencers, brands, and people you work with.
What posts get the most likes on Instagram?
The format of posts that gets the most likes is carousel posts, but good video and photo posts also generate lots of likes, so it’s more about the content than it is about the format of posts. Try your best to have engaging content and the likes will follow.
What type of content is most popular on Instagram?
It mostly depends on who is your target audience, but generally, eye-catchy posts, funny images, tips and tricks, quotes, and product images have the greatest engagement rates across all demographics.
What to post on an Instagram story?
You can use stories to interact with your audience, ask them questions, make quizzes, let them vote on different topics, and much more. u003cbru003eu003cbru003eYou can also use them to promote posts that you published. The advantage of stories is that they feel much more personal to a viewer as they don’t see anybody else’s interactions with the brand on the stories but their own, so it’s a great opportunity to close the deal.
