If you have recently joined the TikTok app or are planning to become a TikTok influencer, you are likely eager to learn everything about the world of influencer marketing.
For this reason, we have created a list of the most popular TikTok influencers, followed by millions of people worldwide, who possess a strong social media presence that many would envy.
Some gained popularity through lip-syncing videos, others through dance videos, while some are beauty or skincare influencers.
Regardless of their specialty, we have chosen to compile the 10 most popular TikTok influencers in one place to help you understand the secrets behind their success.
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Most Popular TikTok Influencers
We have compiled a list of the top TikTok influencers and content creators who have successfully attracted millions of loyal TikTok users and established themselves as well-known TikTok personalities with easily recognizable audiences.
1. Charli D’Amelio
It is impossible to have a TikTok account and not be aware of the Amelio family, who is arguably the most popular family on TikTok.
The Amelio sisters have quickly gained a massive following in just a few months, and their names are now everywhere in Hollywood.
Charli is undoubtedly the most well-known member of this family. Thanks to the TikTok algorithm, she has amassed over 100 million devoted followers who are eager to watch her music and lifestyle videos.
Although she is not a typical beauty or fashion blogger, she is recognized for sharing TikTok content on these subjects and has contracts with some of the most renowned brands.
She is likely the first person to use TikTok as an influencer platform, and she has successfully continued to create engaging content that keeps her followers dedicated to her profile.
Influencers on TikTok often abandon the platform after they gain enough followers. However, Charli remained true to herself and her 100 million followers, choosing to continue her TikTok work. You can still find her regularly publishing TikTok content.
Although she primarily focuses on brand takeover videos, she also creates comedic skits and straightforward videos filmed to trending songs.
2. Khaby Lame
Khaby is a TikTok influencer from Senegal who joined this social media platform with the mission of demonstrating how simple life hacks function and how you can resolve complicated home issues in just minutes.
Although he may not be the first person that comes to mind when you hear the term TikTok influencer marketing, he has the second most followed account on the TikTok social media platform.
His social media persona is centered around assisting people and creating TikTok videos that simplify everyday life.
This type of content is not commonly found on social media platforms, such as Instagram or TikTok, yet it is also the reason for his popularity in the realm of influencer marketing.
He is sponsored by some of the most popular brands worldwide, including Target and Amazon, which offer virtually anything you can imagine.
Khaby continues to post videos regularly, ensuring he grows his channel and social media presence in the best way possible.
The large following consists of individuals who seek to simplify their lives and find the right products to assist them, which is exactly what Khaby can provide.
3. Bella Poarch
Bella Poarch is one of the most prominent figures on TikTok, having gained immense popularity through her lip sync videos.
After she filmed herself lip-syncing to the Soph Aspin Send song, she made lip-sync videos extremely popular, causing her TikTok videos to explode in popularity and appear on everyone’s For You pages.
Although she never initially considered joining TikTok to pursue a career, it became a natural progression after she went viral.
In the meantime, she continued posting videos on various topics, h2wdc3, and she has also expanded her following on other platforms such as Instagram and YouTube.
She has emerged as one of the most popular women in influencer marketing, and she will undoubtedly continue to pursue her career on these platforms in the years ahead, whether through filming comedy videos, dancing videos, or fashion content.
Bella has signed a contract with a music label, so we will likely see her lip-syncing to her own videos in the near future.
4. Addison Rae
If you have an internet connection at home and haven’t heard of Addison Rae, you might be living under a rock.
If there is someone you need to know, it is undoubtedly this girl who has become a leading figure in the world of TikTok influencers.
She has walked the catwalks for renowned fashion brands, participated in several TV shows and reality programs, and has become the most influential TikTok influencer in the world.
Everything she posts is admired by millions of people around the globe, and she is one of the TikTok influencers who can make a product sell out within seconds after sharing it on her social media.
Although she is working hard to become a fashion influencer admired by all, she began her journey by creating dancing and comedy videos with her friends and family.
By effectively leveraging her millions of views, she became the first TikTok influencer to secure a lead role in a Netflix movie. If you are involved in influencer marketing, you will certainly want to collaborate with her.
She is the girl everyone wants to be, and she is truly one of the leading TikTok influencers. If you have an active account, there’s no way you haven’t seen the TikTok algorithm featuring her videos constantly.
5. Zach King
Zach King is a TikTok star who has gained immense fame due to his captivating videos and exceptional editing skills, which transform even the dullest topics into enjoyable content.
He is one of the few influencers on TikTok who focuses on comedic videos, and this is the only type of content he tends to create. Therefore, he truly deserves admiration for his dedication.
Zach began his journey on Vine with comedic sketches. When he transitioned to TikTok and began creating similar videos, he gained a million followers and expanded his audience across other channels and social media platforms.
He is a TikTok influencer with a substantial following comprised entirely of loyal individuals who enjoy creating videos that make people laugh out loud.
Zach also has his own hashtag challenge, making him one of the individuals who have worked diligently to establish a name for themselves on this platform.
Unlike YouTube creators, TikTok ensures that all of his videos comply with its terms and policies. As a result, he has a significant number of underage followers. However, since he does not create any offensive or humiliating content, he continues to gain more followers every single day.
He is one of the rare influencers on TikTok who isn’t widely known and doesn’t frequently attend various gatherings, which is likely why he can maintain such a strong online presence and persona.
6. Dixie D’Amelio
You may have already noticed that this is the sister of Charli D’Amelio, who appears to be just as popular as her sister.
Although she began filming videos shortly after her, she is recognized for her engaging videos featuring popular song covers and comedy sketches.
Dixie is slightly younger than her sister, yet she ranks among the top TikTok influencers. Thanks to her own popularity and her sister’s fame, she has secured highly valuable sponsorships and brand deals, making her one of the most sought-after figures in the realm of influencer marketing.
7. Loren Gray
Loren Gray is a young woman who joined TikTok years ago when it was still called Musically. Since then, she has established herself as one of the leading creators on TikTok.
She is known for producing various types of music and dance videos, as well as comedy skits featuring her closest friends.
Loren is one of the TikTok influencers who began her career on this platform but has successfully expanded her following to other platforms, now earning significant income by promoting various brands and products.
Although her target audience is somewhat younger, she still manages to produce high-quality videos and create the kind of content most TikTok creators would envy.
Her TikTok channel features a variety of content, and if you are seeking fun or relaxation, you can certainly find it on her account.
Since the start of her career as a TikTok influencer, she has filmed a few songs and appeared in several music videos. As she states herself, she is truly planning to launch a music career in the future.
8. Burak Ozdemir
Burak is a TikTok influencer whom you might not expect to be so famous or widely followed on this social media platform.
However, due to his exceptional cooking skills and the tutorials he generously shares with people online, he has managed to amass millions of loyal followers in a short period.
He is well known for preparing traditional Turkish dishes with a smile, and unlike most other TikTok influencers, he does not use the platform to promote himself or sell branded products. Instead, he aims to help people discover Turkish cuisine and gastronomy.
If you ever consider visiting Istanbul, you must stop by his restaurant and sample some of the amazing dishes he frequently showcases online.
9. Josh Richards
Josh is also one of the influencers recognized for his comedy skits and various types of prank content.
Although his audience is generally younger, he still has a substantial following, and it appears that millions of people appreciate this type of casual and relaxing content.
He is known for constantly filming collaborations with other TikTok influencers, and his videos consistently go viral on TikTok.
Josh is one of the few influencers who has chosen to focus entirely on this type of content, and it appears he is quite successful with it, so there is no reason for him to switch to another niche.
10. Jason Coffee
Jason is a 40-year-old man dedicated to family-friendly content, consistently capturing his family members and children in fun and surprising situations.
He also creates social commentary on the various types of content on YouTube and consistently shares his final thoughts on TikTok trends and individuals who are going viral online.
Although he is not your typical TikTok influencer, he is genuinely committed to the platform and strives to create a safe space for everyone to express their opinions and enjoy enjoyable content.
How Can You Achieve Fame Like These Individuals?
As you can see, all the individuals mentioned above are TikTok influencers with dozens or even hundreds of millions of loyal followers on this platform.
Some began their TikTok careers years ago when the platform was not yet popular, while others joined the trend in the past year; however, this did not prevent them from becoming global sensations.
If you want to discover TikTok influencers who have the greatest impact on the app, then the individuals we have mentioned are certainly among them, as they have some of the most followed profiles on the platform. Alternatively, if you wish to explore some of the TikTok thots, feel free to do so!
Some of them became famous for their comedy skits, while others gained recognition through their dance moms or lip-syncing videos. Additionally, some creators achieved international popularity due to their fashion or beauty videos.
Regardless of the reason for their fame, they have all successfully established a robust social media presence and cultivated a loyal audience that appreciates their content and ensures they never miss any of their videos.
Although top TikTok influencers often leverage their fame to promote their presence on other social media platforms like Instagram or Twitter, or to launch a fashion and home goods line, this is a common practice in the entertainment industry. You can achieve similar success by paying attention to your statistics and creating original content.
If you aspire to achieve the same level of success as these individuals, you should emulate their strategies, build a loyal target audience, and ensure you post consistently; otherwise, you risk becoming just another fallen star of the TikTok algorithm.
