Streaming AI – How AI Improved Streaming in 2025?

Updated On:

You’ve likely heard about artificial intelligence being utilized on various social media platforms for purposes such as voice recognition, facial recognition, and algorithms in general.

Did you know that video streaming and the creation of video content are likely to be significantly affected by this technology?

AI differs from human intelligence in many ways, and there are several important aspects to understand about machine learning algorithms and their impact on streaming platforms and video-sharing services. Let’s explore streaming AI and its benefits.

AI, Machine Learning, Deep Learning – What Are The Differences?

Artificial intelligence, machine learning, and deep learning are concepts that are often used interchangeably in everyday conversation. However, they do not have the same meaning, and to understand them, you should first learn to differentiate between them.

The primary topic of discussion at the moment is AI, so let’s begin with that.

Artificial intelligence typically refers to the capabilities of intelligent machines, such as accurately identifying patterns and managing large data sets more effectively than humans can.

Mainly, it emphasizes abilities such as reasoning, sensing, adapting, and acting, which are functions typically associated with humans.

On the other hand, machine learning is somewhat more complex than AI.

When it is stated that a machine has “learned” something, it refers to the machine’s ability to acquire knowledge after being exposed to it.

In a sense, AI involves training and direct commands, whereas machine learning primarily refers to machines gaining an understanding by learning patterns without requiring explicit instructions.

Lastly, there is deep learning.

deep learning

This involves artificial neural networks.

These machines utilize technologies that replicate the human brain by featuring numerous interconnected nodes, akin to the neurons found in a human brain.

As a result, information is being transmitted and conveyed through this network.

This type of machine has multiple layers, which is why it is referred to as “deep.” Its main functions include natural language processing, image recognition, and voice recognition.

However, artificial intelligence is a broad term that encompasses all of the concepts mentioned above. This is the primary reason it is often used interchangeably, and why it is generally acceptable to do so.

Reasons Why Streaming Services Need AI

Many people do not associate AI with social media, often believing it is limited to robotics. However, the reality is that all computer programs and various online services incorporate AI in some form. Consequently, streaming services and video streaming, in general, are not much different.

The primary advantage that streaming platforms can gain from integrating AI is the ability to monitor and manage video content that features inappropriate material, such as sexual assault or car accidents, which have been shared online.

Using streaming to share content has become increasingly popular. Unfortunately, people respond not only negatively but also positively, and at times, it can be beyond human control to perform necessary tasks at the exact moment.

That’s why the future development of these platforms may enhance the integration of artificial intelligence. You’ve witnessed what ChatGPT accomplished in the last three months, and that’s just a glimpse of its potential.

People are utilizing various prompts to enhance their branding efforts, so who knows…

While IRL streaming can be enjoyable in theory, there are times when the real-life situations that are broadcasted may not be suitable for live streaming.

Live Streaming and Privacy Issues

One of the primary challenges content creators face is that the audience often develops a very intimate relationship with them, even though they know them only through a screen.

Although these types of parasocial relationships have gained prominence with the rise of YouTubers, bloggers, and streamers, they are not a new concept; they have existed since famous people emerged.

However, in the past, these processes were more scalable, whereas today, they can easily become unmanageable.

There were several instances where fans arrived at the homes of various streamers, making it quite difficult to explain to them why this behavior was inappropriate.

Because streamers often share many aspects of their lives, viewers may feel welcomed and may cross boundaries that should not be crossed.

Being a popular Twitch streamer and live streaming much of your daily life certainly blurs those boundaries even further.

amouranth stalker

For instance, a highly popular female streamer, Amouranth, was repeatedly stalked by an individual who sold all his belongings to relocate to her town. She was forced to hire security due to the threats posed by this individual.

As I mentioned earlier, social media platforms such as Twitter, Facebook, and various video-sharing services sometimes struggle to prevent videos of crimes from going viral. This results in privacy invasions not only for the streamers but also for the victims who never consented to being broadcasted.

This adds another layer of trauma, in addition to being a victim of a crime, such as a car accident.

Censorship Accomplished Through Object Detection

Technologies such as language processing, language translation, and object identification have primarily been utilized for entertainment purposes. However, in recent years, their potential for practical applications and safety benefits has increased significantly.

This can be beneficial in various fields, but content regulation will certainly play a crucial role in how live streaming functions and how live streaming services are structured.

Although many social media platforms had effective tools for spam filtering and content flagging, there was little assurance that action would be taken regarding that content or the individuals responsible for creating it.

It is widely recognized that these companies need to provide a better response.

Artificial intelligence, machine learning, and deep learning are the elements that should enhance this.

With artificial intelligence, it will become possible to easily extract metadata and interpret content more quickly and effectively, regardless of the video quality of the content.

With this type of analysis and technology, fewer people will have access to this content until it ultimately becomes impossible to broadcast it in the first place.

Will Content Filtering Enhance User Experience?

In addition to the impact AI can have on significant issues, such as access to and the viewing of past traumatic events, it can also be utilized to create more intelligent algorithms.

It is already being utilized in that manner, and it will only improve further.

The platform most renowned for its exceptionally effective algorithm is TikTok. While some may criticize its highly personalized nature for making it addictive, it is undeniable that this level of AI sophistication is an impressive achievement.

streaming services

In addition to TikTok, music streaming services are another type of app that customers appreciate for their personalized experience.

We all enjoy having self-made playlists; however, by analyzing the style, pitch, tempo, and vocal progressions of songs, these apps begin to curate even better playlists for you.

The same applies to movies and all other forms of entertainment, including the streaming services and videos recommended to you.

Streaming AI Technology and Copyright Regulations

You likely recall the good old days when there were videos on YouTube featuring popular songs without any problems arising.

Today, because of copyright regulations, this is something that has never been seen.

However, there is room for improvement in this area, and AI is the means by which this process will become even more precise.

These solutions are widely recognized on platforms like YouTube, but they will become even more beneficial during live streaming.

The AI in this area has not yet been perfected, and the solutions still have a long way to go; however, it will undoubtedly impact the way live streams are conducted.

Artificial Intelligence and Encoding

Artificial Intelligence And Encoding

Encoding is essential for managing video quality, minimizing costs, and conserving bandwidth.

AI can also enhance that.

Both Netflix and YouTube utilize machine learning and neural networks to optimize their video content, and this approach is expected to become even more prevalent, including in live streaming services like Twitch.

Conclusion

Although AI has advanced significantly in recent years, and there is no doubt that it will continue to improve, it still faces various issues.

There are numerous risks involved, such as varying levels of bias that may arise. Although these programs are quite effective at functioning independently, it is still humans who provide voice commands and input their codes.

AI also serves as an endless resource for philosophical debates concerning morals, and many of these issues require further exploration.

However, regardless of the direction AI development takes, the changes it can bring—and is already bringing—to live streaming are significant benefits to embrace.

FAQ

How is AI used in streaming services?

There are different ways to use AI in streaming services. Mainly, it can be used for creating personalized algorithms, as well as censorship and dealing with harmful content and copyright infringement.

What AI is used on Netflix?

Netflix is using a type of machine learning called VMAF, which stands for Video Multimethod Assessment Fusion, and it’s used for properly encoding videos. u003cbru003eu003cbru003eIt also uses AI for recommending shows depending on what you have been watching.

newsletter subscription

Download FREE Twitch Growth Book + 2 Emoji Packs

Join the crew and download anything you like from our resource center.

author on the blog

Stefan Mitrovic

Stefan is a long-time content creator and one of the Stream Mentor's co-founders. He's a tech geek and a Dota 2 player (not even a good one) who wanted to help others become professional streamers and earn from the comfort of their home.