After some reflection, we have come to understand that one of the most common challenges for content creators on TikTok, as well as other social media and streaming platforms, is finding inspiration.
As many of you know, being creative and having a unique style, along with consistently generating innovative ideas, is essential for success.
However, after some time, people often lose inspiration, which leads to a decline in their channels.
For this reason, we have decided to write a text aimed at eliminating the lack of inspiration by sharing some intriguing TikTok ideas.
Table of Contents
Best TikTok Ideas
As this text will focus solely on TikTok video ideas, we will skip any unnecessary introductions and move directly to the ideas.
1. Educational Videos and Informative Content
This content could be engaging for both teenagers and adult users of the TikTok app.
Many TikTok channels post videos about historical events that are unfamiliar to most people or shrouded in secrecy.
There are also TikTok videos focused on science, including biology and physics, where creators explain fascinating facts about the human body, animals, or intriguing physical phenomena like gravity and magnetism.
Additionally, many videos focus on geography and tourism.
In those videos, creators display images of various countries or intriguing tourist attractions while simultaneously narrating stories about them to their viewers.
Finally, we must highlight the types of videos from this educational content group that attract the most viewers and that TikTok users find particularly engaging.
These are TikTok videos that focus on the universe.
This topic is particularly intriguing because the universe is one of the most mysterious areas in science. Since there is limited information about certain phenomena, such as black holes, viewers are highly interested in them.
If you are interested in these topics and have some knowledge about them, consider creating an educational video. This type of content could attract other users.
2. Dance Videos
There is likely no person in the world who has not seen at least one TikTok dance.
Dance videos on TikTok became extremely viral over the past few years and could be seen almost everywhere, from major sporting events and fashion shows to all social media platforms, streets, and public transport.
There were also dance challenges in which viewers were invited to learn and replicate the entire choreography, then record and post their performances.
This way, these videos spread rapidly, and many social media experts believed that these videos and challenges were merely a passing fad, but they were mistaken.
Not only have these dancing TikTok videos made many choreographies enormously popular, but they have also popularized numerous songs and melodies.
Some were new, while others were nearly forgotten before they were “reincarnated.”
Therefore, if you are a skilled dancer and excel at creating choreography, consider making videos of this type.
You can never be certain, but perhaps you are the one who will create a viral video that gains popularity worldwide. Who knows, maybe you’ll become one of the most popular TikTokers.
Simply use your talent and have confidence in yourself.
3. Music Videos
This is one of the most popular types of video content on TikTok.
TikTok users often create videos in which they sing or play songs by popular artists, thereby making what are known as “covers.”
We recommend music videos to anyone who is a good singer and enjoys singing.
Just remember that while creating a cover, it’s important to add your own twist to make it unique and memorable.
Creating TikTok covers may just be the starting point.
Many TikTokers began by doing that, and after gaining popularity, they launched their own singing careers and now have their own songs.
Even though TikTok is primarily a teenage social media platform, no adult user can remain unaffected by a good song and quality singing.
In summary, music videos can serve as a springboard for something greater, such as a successful music career.
Many people have doubted this, but it ultimately became clear that TikTok can indeed change your life if you believe in your dreams.
In our opinion, all artists can find their place on TikTok.
4. Animal videos
Our research indicates that short video clips featuring animals receive the highest number of likes on TikTok.
The reason for this is clear: who can scroll past a cute animal doing something funny without liking the video?
These videos have been popular since the Internet’s inception and will likely remain popular indefinitely.
We can all recall those TV shows where individuals submitted their funny videos.
Nearly half of those videos featured pets.
Numerous TikTok users gained popularity due to their incredibly adorable pets.
Even those pets gained popularity, and everyone heard about them.
Of course, you should be creative and place your pet in a situation where it can showcase its cuteness.
In addition to this type of animal video, some videos feature intriguing and unusual animal species that most people can only see in a zoo.
These videos feature lions, snakes, monkeys, and numerous other wild animals.
Therefore, with animal videos, you cannot go wrong, and if you have a pet that enjoys playing and causing mischief, you are on the right path to becoming a popular TikToker.
5. Cooking Videos
Cooking videos have gained immense popularity since the onset of the COVID-19 pandemic.
During the lockdown in numerous countries, people were required to stay at home. With limited options available, they began creating cooking videos.
This is another so-called “easy-to-digest format” that is equally appealing to both younger and older populations who use TikTok, and it is, logically, particularly engaging for female viewers.
Those videos became so viral that many women now tell their friends, “I found this recipe on TikTok,” instead of saying, “I found it in a cookbook.”
In addition to discovering new meal preparation ideas, many TikTok users enjoy watching videos like these while they eat or cook.
In our view, anyone can learn to cook well if they enjoy it.
If you’re not very skilled at cooking, don’t be discouraged.
Begin with simpler recipes, and you will gradually improve your skills.
If your recipes are unique and distinct, you can expect to attract many viewers and gain more followers on TikTok.
6. ASMR Eating Videos
Where there is cooking, there is also dining.
ASMR videos gained significant popularity during the lockdown, initially rising to fame on YouTube.
However, those videos also made their way to TikTok and have become one of the most popular types of content on this platform.
While we cannot definitively explain why the audience enjoys watching others eat and listening to the sounds of chewing, it has proven to be entertaining for many.
According to some information we have found, people primarily tend to watch these videos while eating, and it appears to bring them a sense of pleasure.
From our perspective, this is one of the simplest types of videos to produce, as you don’t require any special skills to create them.
You simply need to be hungry and ready to share your meal with millions of viewers.
If you also know how to cook, you have a jackpot on your hands. The combination of cooking and eating videos could make your TikTok account go viral.
7. Stories and Storytime Videos
Storytime videos are highly effective for engaging teens and younger audiences.
Storytime videos typically feature a narrative, often a true story, that has occurred to a content creator, which they then share with their audience.
These stories are typically humorous, but they can also be frightening or sorrowful.
Since people generally enjoy knowing about others’ lives, this type of entertaining content can quickly become a viral sensation.
Additionally, since these stories are, as mentioned, often true, TikTokers can establish a stronger connection with their audience in this way.
By sharing genuine stories from your life, you effectively provide your viewers with a glimpse into your experiences and disclose some personal details about yourself.
On the other hand, this type of content is not for everyone, as not everyone is prepared to discuss their life publicly.
Therefore, if you are prepared to share something intriguing yet intimate and confidential that has occurred in your life, go ahead.
Conversely, if you prefer to keep your own stories private, you might want to consider a different TikTok idea.
8. Workout Videos
Another type of video that people enjoy watching on TikTok features content creators exercising.
There are two primary reasons for the immense popularity of these videos.
First, viewers receive workout tips and discover new exercises along with instructions on how to perform them.
Subsequently, they can also learn which exercises are beneficial for specific muscle areas and can observe the potential results as well.
The other reason pertains to motivation.
It is widely recognized that many people are quite lazy regarding exercise and require specific motivation to begin.
It turns out that they feel motivated simply by watching someone else work out or by envisioning how they could look if they engaged in exercise.
We recommend this type of content for professionals in this field who possess the necessary experience, such as personal trainers.
Of course, you can attempt to create this content even if you are not a professional, but it may be more challenging to succeed and capture people’s attention.
9. Makeup Videos
It is likely the only type of content where 99% of creators are female and approximately 99% of viewers are also female.
Although these videos may appear boring to most of the male population, they still attract millions of views and typically feature makeup tutorials.
In a makeup tutorial, TikTok users produce a video demonstrating the process of applying makeup, culminating in the final result at the end.
These makeup videos frequently feature styling tips or storytimes about intriguing topics or current events.
While there are not many men in the makeup industry, some men on TikTok have addressed this topic and achieved significant success.
However, we must be realistic and acknowledge that this type of video will primarily be selected by women.
Additionally, because men do not find this topic engaging, your audience will primarily be female.
Essentially, you are losing half of the potential viewers, which is why this type of video can be somewhat challenging.
However, if you are skilled at makeup or perhaps pursue it as a career, you should give it a try.
10. Branded Hashtag Challenges
Hashtags play a crucial role on TikTok. A branded hashtag video or a branded hashtag challenge is a TikTok video in which the creator produces content for a brand to enhance brand awareness.
It is a type of commercial aimed at capturing people’s attention and highlighting a specific product.
In this way, the TikToker becomes an ambassador for the brand, and their goal is to get their hashtag trending.
These hashtag challenges can also serve as social media initiatives dedicated to special occasions or specific days, such as International Women’s Day, which focuses on women’s rights, or they can be used to raise awareness about various issues (we all remember the Ice Bucket Challenge).
As you might expect, you can earn money on TikTok by creating branded hashtag challenges. However, it’s important to remember that brands typically select TikTokers who are already successful for these types of opportunities.
When you consider it, it makes sense, as no brand wants a TikToker who lacks many TikTok followers and viewers to promote its products.
Additionally, branded hashtag challenge videos must be engaging and authentic; otherwise, people will not be interested in viewing them.
Finally, our advice is that the brand for which you create content should be somehow related to your regular content.
Otherwise, your viewers may not appreciate that you have begun creating branded hashtag videos instead of the type of content that originally contributed to your success.
If you can successfully balance branded content with your regular content, both your viewers and your employers will be pleased.
11. Packing Videos
The final type of video we want to mention is packing videos.
In our view, this is undoubtedly the strangest one.
We don’t know why, but people simply enjoy watching others pack items.
These videos may include packing bags, groceries, toiletries, and more.
Honestly, these videos are likely the least popular among all those we mentioned, yet they still attract a decent number of viewers.
So, if you enjoy packing things and believe you can make it engaging, give it a try.
Tips for Creating Engaging TikTok Videos
1. Make it engaging
Your content must attract attention and capture the audience’s interest, which it can achieve only if it is engaging, entertaining, and intriguing.
Therefore, no matter what type of videos you choose, always strive to meet this condition.
2. Be Unique
While the TikTok video ideas we mentioned are already utilized by many creators, you can still distinguish yourself by developing something unique.
Similar to content creation jobs, if you provide something new and unique to your audience, you will attain success.
3. Reach a Wide Audience
No matter what type of videos you create, aim to reach as broad an audience as possible.
Accounts that focus solely on men, women, teenagers, or young adults are not well-positioned for success.
Strive to create content that appeals to all these groups; this approach will help you gain more viewers and followers.
To maximize your video reach, consider diversifying your content across various demographics. Avoid limiting yourself to a niche; aim for inclusivity. Furthermore, boost engagement by incorporating versatility—embed TikTok videos directly into your platform to appeal to a broader audience.
Conclusion
In crafting this text, our aim was to address the lack of ideas among TikTok users, and we hope we have succeeded in doing so.
We also aimed to encourage users to share their talents and ideas on TikTok, as talented and interesting individuals will always connect with an audience.
On the other hand, these TikTok video ideas serve as guidelines and represent just a few approaches you can take, but they are not mandatory.
Perhaps this text will inspire you to create something new and different, and maybe you’ll become the next trendsetter on TikTok.
