Around 3 billion downloads and 1 billion monthly active users prove that the TikTok app has become more than just a place for spending some spare time.
It has become a powerful tool for expressing ideas, but also, it has become a place where you can promote and sell your goods.
In order to make full use of the TikTok app, you have to learn a bit about its demographic and see how that can help you.
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Why Is It Important to Know Something About TikTok Demographics?
If you want to become one of the most popular TikTok creators it is very important to know every single detail about one of the most downloaded apps during the pandemics of the coronavirus.
Only those who know how to attract users to their own videos will be successful among a billion monthly active users.
So, we recommend you check our other articles about TikTok.
Now, let us get back to demographics.
Demographics is important because it can show various things, from the most appropriate moment to invest in TikTok digital marketing to whether an app is suitable for your child.
Thanks to TikTok statistics and demographics, you can develop long term TikTok strategy for your business, see what TikTok content categories are cost-effective, or see if there are more users at the same age as your child.
Throughout the article, you will see that there are many more demographic categories that might help TikTok users in a bunch of different ways.
General TikTok Stats
1. TikTok is the 7th most popular social media in the world
The TikTok app is behind Facebook, Youtube, Whatsapp, Messenger, Instagram, and WeChat with around one billion monthly active users.
Bear in mind that the parent company ByteDance, which has developed TikTok, has another app on this list-Douyin.
Namely, Douyin is literally the same as TikTok, but it is only available to Chinese users.
In other words, it is a Chinese version of TikTok, while TikTok is its international version.
It has around 600 million monthly active users and it is one of the most popular Chinese apps.
If we combine Douyin and TikTok users, the app will be fifth on the list of the most popular social media platforms.
Therefore, the overall number of 1.6 billion users is not bad at all.
Moreover, be aware of the fact that TikTok is currently banned or on thin ice in a few countries with a large number of citizens, such as India, Pakistan, Bangladesh, and Indonesia.
These countries are mostly worried about Chinese influence that might be spread via TikTok and potential espionage.
In addition, Pakistan, Bangladesh, and Indonesia have expressed their concerns about vulgar and pornographic content.
Armenia and Azerbaijan have forbidden this social media platform at the same period as well, due to their war conflict.
TikTok is also on thin ice in the USA because Donald Trump has called TikTok out for their relations with the Chinese government.
However, nowadays, TikTok has pending agreements with American companies such as Oracle and Warner Bros Music.
So, the whole world and especially American TikTok users are waiting for Biden to approve the agreements.
If you are interested in more information about the privacy or the origins of TikTok, visit our link.
2. TikTok has around 3 billion total app downloads in around 200 countries
We have mentioned these numbers, but we are ready to repeat them again.
Billions of active users and downloads prove that the app is developing quickly.
Thanks to various data and studies we know that Nigeria has the highest growth in users in 2021, while Canada has the most stable growth from 2018-2021.
Moreover, increased TikTok users access will be beneficial in the long term for ByteDance and it can make TikTok the most downloaded app ever.
3. TikTok is the third most searched term on Youtube
Various TikTok statistics tell us that only terms “song” and “songs” are more common queries than TikTok.
Many people type in “Tik Tok” instead of TikTok, so the statistics of the two terms are combined, in order to see how many people are looking for the same kind of stuff.
However, common misspellings like “Tik Tik” or “TikTik” are not included in TikTok statistics.
We can only imagine what would the results be if they were included in TikTok stats.
All these data prove that people are even willing to watch someone else’s video on TikTok via Youtube.
4. TikTok is getting a serious competition
Social media apps such as Instagram and Youtube are becoming a serious threat with their short videos.
Namely, there are countries like India or Pakistan where the TikTok app does not have a great reputation nor does it have a stable position.
Therefore, Instagram, Youtube, and even Snapchat have recently unveiled Spotlight (feed similar to TikTok) and are looking to seize the opportunity.
Of course, their short videos are not so trendy as TikTok’s, but there are gaps that the aforementioned social media are trying to fulfill, and they are doing it pretty well for now.
For example, short videos on Youtube get around 3.5 billion views per day.
On the other hand, Instagram short videos are still not a too serious threat, but they could be one day.
5. TikTok is not the favorite app
Although TikTok is the most favorite app for many, there is no market where it is the favorite app overall.
Namely, in 2020, around 47 countries participated in the poll about their favorite social media platform.
The results were disappointing for the TikTok app.
None of the countries has chosen the TikTok app as the most popular.
In 22 countries Whatsapp is the most popular, while in 18 that is Facebook.
Social media users from other countries have chosen apps like VK, WeChat, and Instagram.
The biggest surprise for people who do not follow TikTok stats or demographic trends is that the aforementioned Douyin is not the most popular app in China.
Namely, WeChat has been chosen by around 50% of surveyed social media users as their favorite social media app.
We are waiting for new surveys because we believe that the situation has changed.
The number of teenagers and young people who use TikTok will surely contribute to the better placement of this social network in the next polls.
6. TikTok’s parent company ByteDance is the most valuable startup in the world
ByteDance has done a serious job.
They have invented Douyin (Chinese version of TikTok) in 2016.
Then they have created TikTok, which is like we said, Douyin for the international market, in 2017.
However, they wanted to strengthen their app (TikTok) so they have merged it with Musical.ly, which has already had success in the USA.
And that is how modern-day TikTok has been created.
Nowadays, TikTok’s parent company ByteDance is the most valuable startup company in the world.
It is worth around $100 billion.
7. TikTok is the only platform where the dominant audience is female
About 56% of TikTok global users are women and girls.
This makes TikTok the only major social platform with a predominantly female audience. TikTok has a pronounced female profile, with the majority of active users being women.
On top of that, the activity rate of female users on the platform is also higher.
Many TikTokers focus on creating quality content rather than just trying to be funny. And some categories, such as well-being, tutorials, and videos about making art, have done very well on the platform.
This content resonates with the female audience that TikTok is trying to attract, according to Tidio.
TikTok Usage Statistics
Why do people use TikTok?
Well, first of all, TikTok users adore this social platform because they can express themselves and find new trends from all around the world.
However, it is not the only reason.
According to various sources including the famous App ape, the vast majority of TikTok users is looking for fun.
They are looking for entertaining and funny content.
Among the other reasons are sharing or posting content and keeping pace with TikTok influencers.
After analyzing these stats, we can say that the best way to sell goods is to create funny and engaging content.
Therefore, if you want to improve the digital marketing of your company be innovative and creative.
How much time do TikTok users spend watching the TikTok videos?
We all enter the app multiple times daily.
After some time, we even lose the track of time and the idea about the average time spent on the app.
However, thanks to iOS and Android devices we can see how much time we spend checking our feeds on TikTok.
According to various sources, an average TikTok user spends around one hour per day watching TikTok videos.
On the other hand, Android users who are popular and stream regularly spend an average of 13.3 hours on streaming per month.
There are no data for iOS TikTok users.
What cultural movements are popular on TikTok?
TikTok users often post and share things related to political parties or social and cultural movements.
Political and social activism on this app was clearly displayed during the BLM (Black Lives Matter) protests.
Namely, videos that have #BLM in their description have been viewed around 26.1 billion times!
However, there were controversies that TikTok was trying to hide videos with BLM hashtags or simply suppress the content related to the BLM protests.
Users in the United States were seriously worried, but after some time TikTok apologized and claimed that an obstruction related to those posts was a result of a technical error.
Another problem ensued soon after that.
Namely, African American active users were faced with inequal compensations and recognition on TikTok.
Therefore, the TikTok board has established an incubator program called TikTok for Black Creatives.
This program is about advertising campaigns and financial help to promising black content creators.
Is it worth advertising your company on TikTok?
Is the Pope catholic?
Of course, it is worth it!
Namely, TikTok is currently a kind of wild west for advertising.
Active users can see literally everything when it comes to advertising, from clothes to cheap restaurants.
However, we would like to pinpoint one interesting example of an unintentional marketing boom.
Namely, when Nathan Apodaca (this guy @420doggface208) was commuting to his workplace on his skate while drinking juice and filming himself, he could not have perceived what kind of reaction his video would have.
His TikTok video was sooooo soothing to everyone who watched it, that now he has around 7 million followers.
Moreover, the juice brand which has appeared in his video has had an increase in sales.
Most importantly that was not a paid commercial, it all happened spontaneously.
When they have seen the reaction of active users and the fact that Nathan has gained a few million followers, companies like Dunkin’ Donuts and Walmart have asked their employees to post more videos from work.
Other companies have also seen the importance of TikTok ads.
Therefore, we recommend, that if you want to advertise on TikTok, you do so.
Songs on TikTok?
The number of TikTok downloads is constantly increasing because the videos on this platform are dynamic and have above average engagement rate.
Songs are crucial for the dynamics of the video.
Therefore, some songs have more plays on TikTok than they have on Spotify or Youtube.
The aforementioned Nathan Apodaca has played Fleetwood Mac-Dreams in the background of his video.
After some time, the song that was firstly released in 1977 has got a few million views.
Therefore, we can see how important it is for artists to appear often on TikTok.
TikTok User Statistics (USA)
1. TikTok user base consists of young people
There are available data (TikTok users by age group) published by the Pew Research Center which state that around 48% of young Americans, aged from 18 to 29 years, use TikTok.
Therefore, we can see that the majority of TikTok’s users are teenagers and young adults.
After them, there are 20% of people between 30-49, who use this social network.
Finally, there are 14% of those who are between 50-64, and (only) 4% of users who are 65+.
As we all know, the USA is a huge melting pot, so the results could be easily applied to the whole world.
2. TikTok is recognizable to 89% of Americans
Because of the recent controversies in the relations between TikTok and the USA government, TikTok has revealed the facts about the app’s status in the USA.
And, boy they are recognizable.
Like it or not, they have become a social media app with a huge reputation in the USA.
Therefore, almost 89% of Americans know something about the app, or at least they could recognize it, according to Morning Consult.
3. 100 million Americans use TikTok
The USA has a population of around 330 million people.
And almost one-third use TikTok!
This social media is used from ordinary people to stars like Jimmy Fellon, Tony Hawk, Gordon Ramsey, Reece Witherspoon, and many others.
The number of TikTok users has increased by 800% from 2018 to 2020.
4. American TikTok users do not care about bans
Younger users (Generation Z- born from 1997-2012) will be more tempted to use the app if it was forbidden.
To be exact, 1 in 4 will be more inclined towards using if the official ban would appear.
The majority would still use the app in the same way, without worrying about legal consequences.
In other words, they do not care if it is legal or not, they only want to watch and post videos.
That is the result of the poll conducted by Morning Consult.
TikTok Business Statistics
1. TikTok users spend a lot
It seems that TikTok pretends to become the favorite social media platform for companies.
Why is that, you might ask?
Well, according to Google Play Store and iOS, it is because TikTok is only behind Tinder when it comes to consumer spending.
An ordinary TikTok user may spend an average amount that is higher than a Youtube or Disney + user.
2. Play on emotions
Male and female users are more willing to buy or support your company if they see that there is something good or emotional about it.
So, you have to strike an emotional chord.
Make advertisements that are relatable or full of positivity because they are more appealing to the average person on TikTok.
3. The first seconds of your video content are crucial
The surveys have confirmed that TikTok users may decide if they like something or not after only three seconds of watching.
Almost 63% of surveyed people tell that they want to see what product’s ad they watch after 3 seconds.
If they do not see that, they will not watch the entire video.
4. Talk directly to your followers
Whether you have a million followers or just a few of them, talk directly to them from time to time.
Namely, 33% of the most popular ads feature a guy or a girl who talks directly to users.
Moreover, sometimes is easier to be more entertaining if you are directly talking to your followers on TikTok.
One of the brands that have used this strategy is Washington Post.
As you can see on their TikTok account, almost all of their videos are about a guy who talks directly into the camera.
And the way he talks.
Come on, we have expected boring politics but instead, we have got a one-man show that might even persuade people to buy subscriptions to boring news.
We would say that content like that increases the number of TikTok downloads.
People want to be entertained even if you are Washington Post, and the guys from their marketing team have understood that.
As you can see, you have to understand the trends well, especially when it comes to the most downloaded app during the pandemics-TikTok.
TikTok offers a wide range of opportunities for you and your businesses, you only have to download it from Google Play or the App Store, and there you go.
It is up to you to understand how to use the available data and upgrade your account even more.