TikTok Analytics – Basics and Most Important Features (2022)

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When they appeared, social media were an innovative way of connecting with other people, and each social media network was mostly used for fun.

However, nowadays, social media platforms have become an industry and many content creators use them for earning money.

Today, TikTok is more popular than other social media platforms and, thus, it definitely is a powerful tool for making money and starting, advertising your own business, and creating a good marketing strategy.

But, how can TikTok creators know whether their channels are developing well?

That’s where the TikTok analytics tool does the trick.

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    What Is TikTok Analytics?

    The TikTok analytics tool can be found in the very app and this tool is supposed to show you numerous view analytics, follower insights, the reach, and the impact of your TikTok content.

    All these pieces of information are extremely valuable, practically priceless, when it comes to developing a TikTok channel they can give you the answers on what you need to improve, what kind of content you should indicate and maintain as well as what kind of content is not so interesting to your viewers.

    Finally, you cannot use this feature and check your TikTok analytics unless your account is a TikTok Pro account.

    Luckily, the conversion from a regular TikTok account to a Pro account can be performed very easily.

    What Is TikTok Analytics

    How to switch a regular account to a TikTok Pro account?


    Step 1

    Open the TikTok app.

    Step 2

    Find the “Me” button in the bottom right part of the screen and click it.

    Step 3

    Select the three horizontal lines in the top right corner of the screen.

    Step 4

    Choose the “Manage my account” option.

    Step 5

    Click “Switch to Pro account”.

    Step 6

    Choose the type of your account.

    There are two possible types:

    • Creator account (if you are an artist, an influencer, a content creator, or a public figure)
    • Business account (if you are a retailer, a service provider or you have a brand or an organization)

    Step 7

    Provide some details about your TikTok account, mostly about the type of content that you usually create (art, cooking, personal blog, etc.).

    Step 8

    Click “Done”.

    After you’ve completed this process, your account will be converted to a Pro account and you’ll be able to check your TikTok analytics.

    How to Access TikTok Analytics?

     TikTok analytics can refer to a certain video post from your profile (video analytics) or to the entire profile (profile analytics).

    In both cases, you get some advanced analytics on TikTok that will certainly help you develop your channel, determine your target audience, and do a thorough content analysis on your profile.

    How to Access TikTok Analytics?

    Checking individual video’s analytics


    Step 1

    Open the app.

    Step 2

    Press the “Me” button located in the bottom right corner of your screen.

    Step 3

    Find the video whose TikTok analytics you want to check and open it.

    Step 4

    Select the “three dots” button in the bottom right corner.

    Step 5

    Click the analytics icon in the bottom left corner of your screen.

    What information about the individual video can you check?

    • Number of likes
    • Number of comments
    • Number of shares
    • How many times it has been played
    • Its average watch time
    • Full playtime of the video
    • Number of viewers who have watched the video
    • Top locations of the viewers who have watched the video

    All these stats can help you decide what types of videos people like most and what types of videos are less interesting.

    This way, you can focus on several sorts of videos and, thus, help your account develop properly and successfully.

    Additionally, audience territories can also be a valuable piece of information since then you’ll be able to, perhaps, create content dedicated specifically to that country or city.

    Checking the entire profile’s analytics


    Step 1

    Open the TikTok app.

    Step 2

    Tap the “Me” button in the bottom right corner.

    Step 3

    Open “Settings” by selecting the three horizontal lines in the top right part of your screen.

    Step 4

    Select the “Creator Tools” option from the menu.

    Step 5

    Finally, choose the “Analytics” option.

    What Does the TikTok Analytics Feature Include?

    All the pieces of information about your account’s analytics that you can get are divided into 4 tabs.

    Those tabs are the Overview tab, the Content tab, the Followers tab, and the LIVE tab.

    Overview tab

    Within the Overview section, you can find the TikTok analytics about your profile from the last 7 days, the last month, or the last two months, based on what time interval you choose.

    There is also a custom date range where you can pick any time interval you want.

    The Overview analytics on TikTok practically give you your account overview and they can be pretty useful when you want to find out how some video that you have recently posted has affected your TikTok profile.

    This way, you’ll know whether to record a video similar to the recent one again or, yet, never again.

    Now, there is a list of all the information about your TikTok profile in the Overview section.

    • The total number of views that your TikTok videos got during the period of time that you had previously chosen
    • The total number of likes that your clips got over the chosen period
    • The number of comments your viewers left on your videos in the chosen date range
    • The total number of times people shared your videos in the selected date range
    • How many followers do you have and how that number has changed within the period of time you have chosen, expressed as a Followers graph (this way you’ll see whether your channel is growing or declining)
    • The total number of videos posted during the selected period
    • The number of times you have gone live on your profile in the chosen date range
    • The total number of times your profile has been viewed in the selected period

    The data about the number of profile views can be very good performance indicators as well as indicators of the quality of the content and it’s especially useful in brand or influencer marketing campaigns.

    Namely, many profile views would mean that people loved some of your videos that much that they decided to visit your profile and check out your other videos.

    Furthermore, a brand can get deeper insights about its marketing campaign since the great number of profile views would indicate that people are genuinely interested in what that brand has to offer.

    This data is more important to brand marketers than the number of plain views given that people often simply come across a video and watch it even though they are not interested in a product that’s advertised in it.

    On the other hand, a profile view is a real sign of interest.

    Content tab

    Content analytics provide the precise analytics data related to the video content on your profile so you’ll be able to see precise and useful data about your TikTok video performance.

    Just like with the Overview tab, we have created the list of data that you can find in the Content tab.

    • The total number of views each video on your profile has
    • The number of likes any of your TikTok posts has received
    • The total number of comments that have been left on each of your posts
    • The number of times each of your TikTok posts has been shared
    • The total number of viewers who have watched any of your videos (although this seems to be the same as the number of video views, keep in mind that some people might have watched a certain video multiple times)
    • The number of times any viewer has watched a full video of yours
    • The average time people have spent watching any video of yours (this can show you how good you are at keeping people’s attention)
    • The top locations from which a certain video of yours has been watched
    • The total amount of time people have spent watching each of your videos
    • The top 9 videos of yours that have had the fastest growth in terms of viewers in the previous 7 days
    • The sources from which the traffic for each of your videos has come

    As for the traffic sources, they include hashtags, searches, Following feed, sounds, your profile, and For You page.

    This way, you’ll know which of these provides you the most traffic and if you, for example, have recently used some new hashtags, you’ll be able to see whether they work well or not.

    Followers tab

    As its name says, this tab focuses on your audience and the TikTok data related to it.

    Given that the audience demographics are one of the key metrics, Follower analytics is one of the essential TikTok analytics features to check and it plays a key role when it comes to your channel’s follower growth.

    Keep in mind that you need to have at least 100 TikTok followers to be able to see your Followers’ analytics.

    Finally, we’ve put all the data that you can get within this tab on the list below.

    • The parts of the days and days in general when your viewers are the most active (so, you can check in which part of the day you have the most views and try to post videos at that time so that you have more views)
    • The sounds that your followers have mostly listened to (then you can tend to use those sounds more in order to get more views)
    • The videos that your followers usually watch the most (these videos can serve you as an inspiration for getting some new ideas for your own TikTok content)
    • Your followers’ genders (expressed as a percentage)
    • Top 5 countries your followers are from

    LIVE tab

    LIVE tab

    The LIVE tab provides you the historical data about your live videos in the last 7 or 28 days.

    If you didn’t go live in these periods, logically, you won’t be able to see any stats.

    And those stats include the following data.

    • The amount of time you have spent hosting live videos in the chosen period
    • The total number of times your live videos have been watched in the selected date range
    • The total number of new followers that you gained while you were hosting your live videos during the selected period
    • The number of viewers who have watched your live videos leastways one time (this stat counts TikTok users who have watched your live videos several times only once, so one viewer counts as one view regardless of how many times that viewer replayed your live video)
    • The highest number of viewers that were present at once during your live videos in the chosen date range (also known as Top Viewer Count)
    • How many diamonds have you got while hosting live videos in the selected date range

    Since some of you probably don’t know what diamonds are, let us explain.

    Diamonds are a sort of virtual gift and your viewers can send them to you during your live videos.

    These diamonds (and other virtual gifts) can later be exchanged for money.

    Finally, keep in mind that only creators who are 18 years old or older can receive these gifts.

    Hashtag analytics

    Hashtag analytics is another feature that can be found on TikTok.

    There you can find the data such as how many videos with a certain hashtag have been watched.

    This can be very useful since you’ll be able to see what hashtags are the most popular and use them in your videos.

    This way you can make sure to follow the latest TikTok trends and, perhaps, even start some new TikTok hashtag challenges or create new trending videos.

    To check out Hashtag analytics, simply type the hashtag you wish to check in the Discover tab, and the number of views that hashtag has and even some related hashtags will appear.

    Conclusion

    This text can be helpful to both new and experienced TikTok creators because the TikTok analytics tool is, in our opinion, an essential part of developing a TikTok channel and becoming a TikTok influencer.

    TikTok influencers can learn a lot of things about their TikTok audience and about things they like and dislike and, thus, can adapt their content and come up with a proper content strategy.

    Once again, TikTok analytics is one of the key features in the process of becoming a successful TikToker and we have tried, and hopefully succeeded, to cover all the information about them in this text.

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    Nemanja

    Nemanja holds his master's degree in economics, and he's been writing about everything related to business and marketing. He's one of the respected authors on Stream Mentor, and he'll teach you how to monetize your channel the best.

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