When they emerged, social media provided an innovative way to connect with others, and each social media network was primarily used for entertainment.
However, today, social media platforms have evolved into an industry, and many content creators utilize them to earn money.
Today, TikTok is more popular than other social media platforms, making it a powerful tool for generating income, launching and promoting your own business, and developing an effective marketing strategy.
But how can TikTok creators determine if their channels are progressing effectively?
That’s where the TikTok analytics tool proves to be effective.
Table of Contents
What Is TikTok Analytics?
The TikTok analytics tool is available within the app and is designed to provide you with various view analytics, follower insights, reach, and the impact of your TikTok content.
All this information is extremely valuable—practically priceless—when it comes to developing a TikTok channel. It can provide you with insights on what you need to improve, what type of content you should create and maintain, as well as what content is less interesting to your viewers.
Finally, you cannot utilize this feature and access your TikTok analytics unless your account is a TikTok Pro account.
Fortunately, converting a regular TikTok account to a Pro account is a straightforward process.
How to Switch a Regular Account to a TikTok Pro Account
Step 1
Launch the TikTok app.
Step 2
Locate the “Me” button in the bottom right corner of the screen and click on it.
Step 3
Select the three horizontal lines located in the top right corner of the screen.
Step 4
Select the “Manage my account” option.
Step 5
Click on “Switch to Pro account.”
Step 6
Select the type of account you would like to create.
There are two possible types:
Step 7
Share some details about your TikTok account, particularly regarding the type of content you typically create (art, cooking, personal blog, etc.).
Step 8
Click “Done.”
Once you have completed this process, your account will be upgraded to a Pro account, allowing you to access your TikTok analytics.
How to Access TikTok Analytics?
TikTok analytics can refer to the analytics of a specific video post from your profile (video analytics) or to the analytics of your entire profile (profile analytics).
In both instances, you receive advanced analytics on TikTok that will undoubtedly assist you in developing your channel, identifying your target audience, and conducting a comprehensive content analysis of your profile.
Checking Individual Video Analytics
Step 1
Launch the app.
Step 2
Click the “Me” button located in the bottom right corner of your screen.
Step 3
Locate the video for which you want to check the TikTok analytics and open it.
Step 4
Select the “three dots” button located in the bottom right corner.
Step 5
Click the analytics icon located in the bottom left corner of your screen.
What information about the individual video can you verify?
All these statistics can assist you in determining which types of videos people prefer and which types are less engaging.
This approach allows you to concentrate on various types of videos, thereby helping your account grow effectively and successfully.
Additionally, audience territories can provide valuable information, allowing you to create content specifically tailored to that country or city.
Reviewing the Complete Profile Analytics
Step 1
Launch the TikTok app.
Step 2
Tap the “Me” button located in the bottom right corner.
Step 3
Open “Settings” by clicking the three horizontal lines in the top right corner of your screen.
Step 4
Select the “Creator Tools” option from the menu.
Step 5
Finally, select the “Analytics” option.
What Does the TikTok Analytics Feature Include?
All the information regarding your account’s analytics is organized into four tabs.
The tabs include the Overview tab, the Content tab, the Followers tab, and the LIVE tab.
Overview Tab
In the Overview section, you can view TikTok analytics for your profile over the last 7 days, the last month, or the last two months, depending on the time interval you select.
You can also select a custom date range, allowing you to choose any time interval you prefer.
The Overview analytics on TikTok provide a comprehensive account overview and can be quite useful for understanding how a recently posted video has impacted your TikTok profile.
This way, you’ll determine whether to record a video similar to the recent one again or never again.
Now, you can find a comprehensive list of all the information regarding your TikTok profile in the Overview section.
The data regarding the number of profile views can serve as strong performance indicators, as well as indicators of content quality, and it is particularly useful in brand or influencer marketing campaigns.
Specifically, a high number of profile views indicates that viewers enjoyed some of your videos so much that they chose to visit your profile to explore your other content.
Furthermore, a brand can gain deeper insights into its marketing campaign, as a high number of profile views suggests that people are genuinely interested in what the brand has to offer.
This data is more significant to brand marketers than the number of basic views, as people frequently encounter a video and watch it even if they are not interested in the advertised product.
Conversely, a profile view is a genuine indication of interest.
Content Tab
Content analytics offer detailed analytics data concerning the video content on your profile, allowing you to view accurate and valuable insights into your TikTok video performance.
Similar to the Overview tab, we have compiled a list of data available in the Content tab.
The traffic sources include hashtags, searches, the Following feed, sounds, your profile, and the For You page.
This way, you’ll know which of these sources provides you with the most traffic. If you have recently used new hashtags, you’ll be able to determine whether they are effective.
Followers Tab
As the name suggests, this tab focuses on your audience and the TikTok data associated with it.
Since audience demographics are a key metric, Follower analytics is an essential feature of TikTok analytics to monitor, as it plays a crucial role in your channel’s follower growth.
Remember that you must have at least 100 TikTok followers to access your Followers’ analytics.
Finally, we have compiled all the data available within this tab in the list below.
LIVE tab
The LIVE tab offers historical data regarding your live videos from the past 7 or 28 days.
If you did not go live during these periods, it follows that you will not be able to see any stats.
These statistics include the following data.
Since some of you may not be familiar with diamonds, let us explain.
Diamonds are a type of virtual gift that your viewers can send to you during your live videos.
These diamonds, along with other virtual gifts, can later be exchanged for money.
Finally, please remember that only creators who are 18 years of age or older are eligible to receive these gifts.
Hashtag Analytics
Hashtag analytics is an additional feature available on TikTok.
There, you can find data on how many videos with a specific hashtag have been viewed.
This can be very useful, as it allows you to see which hashtags are the most popular and incorporate them into your videos.
This approach ensures that you stay updated with the latest TikTok trends and may even inspire you to initiate new TikTok hashtag challenges or produce trending videos.
To view Hashtag analytics, simply enter the hashtag you want to check in the Discover tab. The number of views for that hashtag, along with some related hashtags, will be displayed.
Conclusion
This text can be beneficial for both new and experienced TikTok creators, as the TikTok analytics tool is, in our view, a crucial element in building a TikTok channel and becoming a TikTok influencer.
TikTok influencers can gain valuable insights into their audience’s preferences, including what they like and dislike, allowing them to adapt their content and develop an effective content strategy.
Once again, TikTok analytics is a crucial feature in the journey to becoming a successful TikToker, and we have endeavored, and hopefully succeeded, to cover all the relevant information about it in this text.
