When they emerged, social media offered a novel way to connect with others, and each social media network was mainly utilized for entertainment.
However, today, social media platforms have transformed into an industry, and many content creators use them to generate income.
Today, TikTok is more popular than other social media platforms, making it a powerful tool for generating income, launching and promoting your business, and creating an effective marketing strategy.
But how can TikTok creators assess whether their channels are progressing effectively?
This is where the TikTok analytics tool demonstrates its effectiveness.
Table of Contents
What Is TikTok Analytics?
The TikTok analytics tool is accessible within the app and is designed to offer you a range of view analytics, follower insights, reach, and the impact of your TikTok content.
All this information is incredibly valuable—almost priceless—when it comes to developing a TikTok channel. It offers insights into what you need to improve, the type of content you should create and maintain, and which content is less engaging for your viewers.
Finally, you cannot use this feature or access your TikTok analytics unless your account is a TikTok Pro account.
Fortunately, changing a regular TikTok account to a Pro account is a simple process.
How to Switch a Regular Account to a TikTok Pro Account
Step 1
Open the TikTok app.
Step 2
Find the “Me” button in the bottom right corner of the screen and click on it.
Step 3
Select the three horizontal lines in the top right corner of the screen.
Step 4
Select the “Manage My Account” option.
Step 5
Click on “Switch to Pro Account.”
Step 6
Please select the type of account you wish to create.
There are two possible types:
Step 7
Please share some details about your TikTok account, specifically the type of content you usually create (art, cooking, personal blog, etc.).
Step 8
Click “Done.”
After completing this process, your account will be upgraded to a Pro account, enabling you to access your TikTok analytics.
How to Access TikTok Analytics?
TikTok analytics can refer to the analytics of a specific video post from your profile (video analytics) or the analytics of your entire profile (profile analytics).
In both cases, you will receive advanced analytics on TikTok that will certainly help you develop your channel, identify your target audience, and perform a thorough content analysis of your profile.
Checking Individual Video Analytics
Step 1
Open the app.
Step 2
Click the “Me” button located in the bottom right corner of your screen.
Step 3
Find the video for which you want to check the TikTok analytics and open it.
Step 4
Select the “three dots” button in the bottom right corner.
Step 5
Click the analytics icon in the bottom left corner of your screen.
What information about the individual video can you confirm?
All these statistics can help you identify which types of videos people prefer and which types are less engaging.
This approach enables you to focus on different types of videos, thereby facilitating effective and successful growth for your account.
Additionally, audience territories can offer valuable insights, enabling you to create content specifically tailored to that country or city.
Reviewing the Complete Profile Analytics
Step 1
Open the TikTok app.
Step 2
Tap the “Me” button found in the bottom right corner.
Step 3
Open “Settings” by clicking the three horizontal lines located in the top right corner of your screen.
Step 4
Select the “Creator Tools” option from the menu.
Step 5
Finally, choose the “Analytics” option.
What Does the TikTok Analytics Feature Include?
All information related to your account’s analytics is organized into four tabs.
The tabs consist of the Overview tab, the Content tab, the Followers tab, and the LIVE tab.
Overview Tab
In the Overview section, you can view TikTok analytics for your profile over the past 7 days, the last month, or the previous two months, depending on the time interval you choose.
You can also select a custom date range, enabling you to choose any time interval you prefer.
The Overview analytics on TikTok offer a detailed account overview and can be very helpful for understanding how a recently posted video has affected your TikTok profile.
This approach will help you decide whether to record a similar video again or not at all.
You can now find a comprehensive list of all the information related to your TikTok profile in the Overview section.
The data on the number of profile views can serve as strong performance indicators and indicators of content quality, making it particularly useful in brand or influencer marketing campaigns.
A high number of profile views specifically indicates that viewers enjoyed some of your videos so much that they decided to visit your profile to explore your other content.
Furthermore, a brand can gain deeper insights into its marketing campaign, as a high number of profile views indicates that people are genuinely interested in what the brand offers.
This data holds greater significance for brand marketers than the total number of basic views, as individuals often come across a video and watch it even if they are not interested in the advertised product.
In contrast, a profile view is a true sign of interest.
Content Tab
Content analytics provide detailed data about the video content on your profile, enabling you to gain accurate and valuable insights into your TikTok video performance.
Like the Overview tab, we have compiled a list of data available in the Content tab.
The traffic sources consist of hashtags, searches, the Following feed, sounds, your profile, and the For You page.
This approach will help you identify which sources generate the most traffic for you. If you have recently used new hashtags, you will be able to assess their effectiveness.
Followers Tab
As the name implies, this tab centers on your audience and the TikTok data related to it.
Since audience demographics are a key metric, Follower analytics is an essential feature of TikTok analytics to monitor, as it significantly impacts your channel’s follower growth.
Keep in mind that you need a minimum of 100 TikTok followers to access your followers’ analytics.
Finally, we have gathered all the data available in this tab into the list below.
LIVE Tab
The LIVE tab provides historical data about your live videos from the past 7 or 28 days.
If you did not go live during these periods, you will not be able to see any statistics.
These statistics encompass the following data.
Since some of you may not be acquainted with diamonds, allow us to explain.
Diamonds are a form of virtual gift that your viewers can send to you during your live videos.
These diamonds, along with other virtual gifts, can be exchanged for money later.
Finally, please remember that only creators who are 18 years old or older are eligible to receive these gifts.
Hashtag Analytics
Hashtag analytics is an extra feature offered on TikTok.
There, you can find information on the number of views for videos associated with a specific hashtag.
This can be extremely useful, as it enables you to identify the most popular hashtags and incorporate them into your videos.
This approach ensures that you remain informed about the latest TikTok trends and might even motivate you to start new TikTok hashtag challenges or create trending videos.
To view hashtag analytics, simply enter the desired hashtag in the Discover tab. The number of views for that hashtag, along with some related hashtags, will be shown.
Conclusion
This text can be valuable for both new and experienced TikTok creators, as the TikTok analytics tool is, in our opinion, an essential component for developing a TikTok channel and becoming a TikTok influencer.
TikTok influencers can gain valuable insights into their audience’s preferences, including their likes and dislikes, enabling them to tailor their content and create an effective content strategy.
Once again, TikTok analytics is an essential feature in the journey to becoming a successful TikToker. We have made an effort, and hopefully succeeded, in covering all the relevant information about it in this text.
