TikTok Ads – 3 Easy Steps to Create Your Own TikTok Ad

If you have chosen to join the social media platform TikTok for business, you are likely aware of the advertising and marketing strategies necessary for achieving success on it.

Many beginner TikTok users struggle with understanding how TikTok ads work and how to create their own TikTok ad campaigns. I have decided to help you navigate this process.

If you want to learn how TikTok advertising videos work and discover the easiest way to create them, this is the article for you!

How Do TikTok Ads Work?

While everyone knows that video ads are the primary type of TikTok ads found throughout the platform, many people are unaware that there are several distinct advertising strategies.

When using TikTok, you can decide whether to create campaigns, ad groups, or ads, making it quite similar to traditional Google ads.

To help you better understand TikTok ads and the ad spend strategy, I will explain all of these options and assist you in determining which one will be most effective for your content and TikTok account.

1. Create a TikTok Campaign

To create any of your TikTok ads, you must begin with a basic TikTok campaign.

You need to establish a specific campaign objective, which involves selecting the desired outcome you want to achieve with your ads.

When creating a campaign, TikTok offers several objectives to choose from, allowing you to decide whether you want to attract more traffic to your TikTok app account or draw in more niche followers.

TikTok’s ad platform also enables you to select your advertising cost, and you can even establish a specific monthly budget.

When setting up the budget in your ads manager, you can select a monthly, daily, or lifetime budget.

The amount of money you allocate this time will also be used in the future; however, you are free to choose your ad placements and budget at any time, or even to completely discontinue TikTok ads on your profile.

However, the campaign objective enables you to have multiple options for the ad group simultaneously, which is a remarkable feature, particularly if you intend to run various brand takeover ads consistently.

Most major influencers establish a clear campaign objective, as it simplifies the management of their ads and enhances the user-generated content they consistently share.

2. Select Ad Group

After creating a campaign, you will have the option to select from various ad group choices and configure different specifications and features for all of your TikTok ad groups.

The app will enable you to select precise placements, target a specific niche audience, and control your ad performance by customizing optimization to your preferences.

You can also establish a specific ad budget for all your clients and various campaigns, but you will need to monitor ad details periodically to ensure the app doesn’t cause any issues.

Essentially, it will function as if you have a separate TikTok ad account for each of your clients, which is certainly a fantastic feature and will greatly assist you with ad delivery on the platform.

Additionally, you need to select a bidding method, which will be remembered by the ads manager and typically applied to all the content you continue to post.

A bidding method typically needs to be synchronized to achieve success with all your ads; however, this is generally reserved for influencers who have millions of views and followers.

3. Launch an Ad using the TikTok Ads Manager

The ad is the final result. After you organize your ads manager and ad group, select a daily or lifetime budget, and gain access to automated creative optimization features.

When using TikTok for business, creating your own ad and entering the realm of TikTok advertising is undoubtedly the most engaging and essential aspect.

Every TikTok user aiming to build a significant platform and become a professional in TikTok ad creation must have a clear understanding of their objectives for TikTok advertising and the primary goal of their video ads.

You don’t need to be a genius to create a TikTok ad; all you need to learn is how to upload your photos or videos for the ads and find the best way to raise brand awareness.

How Does TikTok Rank Ads?

Now that you are familiar with TikTok advertising and the various options it provides, you will certainly be able to create the right TikTok ad campaign that will be most effective for your account and resonate with your followers.

However, to run a successful TikTok ads campaign, you need to understand how TikTok ranks ads and how to optimize your ad group to achieve the highest possible ranking.

Although the secrets of the TikTok ads algorithm are not fully disclosed, over time, you will be able to understand its workings and learn how to effectively grow TikTok for business and market your profile.

To achieve the highest ranks, you must ensure your TikTok ad account is relevant, popular, high-quality, and has a competitive bid price.

Effective video ads will consistently receive more recognition, and when utilizing TikTok for business, quality should always take precedence over quantity.

If you consistently create high-quality TikTok ads that attract more users, you will not only increase your ad revenue but also gain recognition from a larger number of brands.

TikTok Ads Tips

1. Utilize relevant tracking links

One effective strategy is to incorporate relevant tracking links into your TikTok ad campaign, ensuring they align with the preferences and needs of your targeted TikTok users.

2. Create Engaging Content

Engagement is crucial for TikTok ads, and you must ensure that other TikTok users are drawn to your content. Otherwise, you will struggle to create popular in-feed ads and will have to depend entirely on your own efforts and strategies.

3. Promote through social media platforms

Additionally, ensure that once you have posted your TikTok ad, you can share it on your other social media accounts or have it reposted and reshared by larger TikTok influencers. This is the simplest way to expose your TikTok ads to a wider audience.

Those TikTok ads that garner a significant number of likes, shares, and comments will consistently become the most popular on the platform. They can evolve into larger ad formats and generate substantial income for you.

4. Utilize TikTok hashtags

You should also ensure that you use a TikTok hashtag and attempt to include as many as possible.

No daily or lifetime budget can enhance your TikTok ad unless it receives engagement from other users on the platform, so ensure that your ad formats are designed to achieve this.

You can even create a specific hashtag challenge for your video, which is often the most effective way to gain fame on an advertising platform and achieve significant brand engagement with minimal effort.

5. Consider Utilizing In-Stream Ads

In-stream ads can be highly effective, but I would only recommend them to influencers who have already established brand affinity and have the opportunity for a brand takeover. Otherwise, you may not generate any income or achieve success with this approach.

Since TikTok is still a relatively new advertising platform and not many people are utilizing their TikTok videos as a means to earn money, you will quickly grasp the ad creation process and certainly produce many engaging TikTok videos.

However, their performance and ability to reach target audiences largely depend on your efforts and the actions you take to design eye-catching ads. Therefore, I strongly recommend that you push hard and strive to become a star of the TikTok algorithm.

You don’t need an extensive TikTok marketing strategy to achieve success; all you need to do is upload new videos regularly and create content that resonates with your target audiences, helping you gain the brand exposure you desire.

How Can You Create a TikTok Advertising Campaign?

Creating a TikTok ad campaign is quite straightforward, and you can easily manage it on your own if you have downloaded the essential apps.

The first step is to sign up for a TikTok ads account, where you will need to complete several forms regarding your business and the income you expect to receive from the platform.

Within 48 hours, a representative from the platform will reach out to you to inform you that your account is set up and ready for use.

Once this is complete, you will be able to access your preferred ad format and open your TikTok ad dashboard.

From the dashboard, you can select the Campaign option and begin creating your new original ads.

Next, you will need to select your campaign objective and configure all the settings for your in-feed ads.

Once this is completed, you will need to create your TikTok ad group. This step will require more time, as you must decide on the ad format, set a lifetime budget, and consider many other factors that are essential for a successful TikTok ad campaign.

One of the most important factors is selecting Placements, as this will determine where your ads appear and how often they are displayed.

The best option for individuals without a targeted audience is certainly Automated placements, as their primary objective is to help you succeed on the TikTok algorithm.

Choosing the right ad placements is essential for optimal ad performance. Always ensure you make informed decisions and select the best options, as you certainly don’t want to undermine your efforts unnecessarily.

You will also need to provide some advertising data about the brand or product you are promoting, but this can be easily managed if you know what you are doing.

Elements such as promotion type, display name, tags, categories, and comments are essential to include if you aim to create a smart video that performs well. Therefore, ensure that you avoid writing inappropriate content in these sections.

There are also TikTok demographics and device options that can be crucial for international advertisers, with Japanese advertisers often being the largest on the platform.

If you are creating full-screen ads, it is crucial to pay attention to this, as attracting the right audience is essential; otherwise, the chances of success are minimal.

TikTok thrives when you configure all the optimal settings, so ensure you do this and create an effective ad name that will help you attract traffic and an international audience to your profile.

The more effort you invest in creating your ads and configuring all of these options, the greater your potential revenue will be, and the easier it will be to reach the right audience.

Conclusion

As you can see, creating your own TikTok ad is not complicated, and it is relatively easy to produce individual ads even without professional assistance.

For this reason, ensure that you design your performance in the best possible way to reach the right audience that will help you grow and earn on the platform.