How To Go Viral On Instagram: 16 Best Tips To Grow Account

Imagine posting something on Instagram and waking up in the morning to discover thousands of likes, comments, and an influx of new followers.

Some people unintentionally post content on this app without much thought or strategy for their Instagram posts and still manage to go viral on Instagram.

How wonderful would it be if I told you that you can also go viral on Instagram? Of course, I’m not going to ask you to wish upon a star. Instead, I will explain how to achieve viral success on Instagram in the following 16 steps.

16 Tips on How to Go Viral on Instagram

Here are 16 effective tips for boosting engagement and creating viral content.

1. Understand Your Audience

Therefore, if you are committed to creating a viral Instagram post, the first thing you should consider is whom you wish to attract.

Review your Instagram analytics to assess the performance of your previous posts and to analyze your viewer demographics.

You could be a content creator in comedy, cooking, skincare, or any other category. Strive to engage with the content that most effectively captures your target audience’s attention. Instagram analytics will help you track your current performance.

You should definitely stick to your original ideas, but also experiment with your content and pay attention to your audience’s reactions to your Instagram post.

2. Understand Your Competitors

Healthy competition never harmed anyone. Consider examining your competitors’ Instagram accounts.

Remember, only you can be yourself, and that is your superpower. However, why not take the opportunity to explore what other creators in your niche are doing?

Many accounts replicate the best-performing content, but don’t be deceived—everyone can tell the difference between an original idea and an imitation.

What you can do, however, is analyze your competition for inspiration, whether it be from a color scheme, music, or another detail. It’s not about copying a concept; instead, it’s about finding inspiration to improve your own content.

3. Identify Your Niche

Fortunately, Instagram is one of those social media platforms where a diverse range of creators can find their own slice of cyberspace heaven.

As I mentioned earlier, experiment with your content while striving to define your niche in the early stages.

Are you a makeup guru? Create viral Instagram content by sharing makeup reviews. Do you specialize in cooking video posts? Produce Instagram reels and showcase your recipes in a fun and quirky way.

You can select from a diverse array of niche categories. Choose one that aligns with your talents and skills, and most importantly, pick the one that makes you feel most at ease so you can create the perfect viral Instagram post.

4. Monitor Instagram Trends

Have you noticed similar sounds while scrolling through your Instagram reels? What you may have heard are some very popular viral sounds on Instagram.

The catch is that many people use a specific Instagram feature with the hope of going viral, and this often proves to be effective.

When you encounter a sound, video template, filter, or effect that is frequently repeated, save it for later use.

You don’t have to create content right away using these viral cheat codes; instead, you can save them for later or add your own twist to the saved features.

5. Define Your Brand

Who are you when no one is watching? Let’s start with this.

Your brand and digital identity are crucial—be distinctive and memorable. Once you go viral, you’ll want your new followers to grasp how you differentiate yourself from the competition.

Why is this significant?

Many people create viral Instagram content, but it often lacks long-term relevance. It’s similar to producing a one-hit wonder and then reverting to average content.

Once your content performs exceptionally well, make sure that people acknowledge your true value and maintain this newfound engagement.

6. Use Relevant Hashtags

Instagram hashtags can greatly boost your growth. When utilized properly, they can impact the Instagram algorithm and assist you in gaining a thousand followers in just moments.

Using specific and relevant hashtags can greatly enhance your chances of going viral on Instagram.

A definite no-go would be banned hashtags. Using them could result in the opposite of going viral—you might end up being shadow-banned, which means you would be invisible to most users.

7. Engage With Other Posts

Many Instagram users try different strategies to drive traffic to their viral content, but they often overlook engaging with other accounts that share similar or identical content.

The phrase “the more you give, the more you get” may seem out of place in this context, but it is an effective strategy for increasing your follower count and potentially going viral on Instagram and other social media platforms.

You may have a specific intention to create viral content, but consider liking, commenting, and directing traffic to another Instagram account.

8. Engage with Other Creators

Engaging with other users’ Instagram posts or stories enhances your social media presence and strengthens your real-life relationships with fellow creators.

Having a unique and creative voice to express your ideas is important. However, consider enhancing engagement by interacting with other Instagram creators on your feed.

Your viral post may require you to create content that includes other users. Politely ask the other user for an Instagram collab. Produce photo content featuring the same merchandise or stitch together video content. Create your segment of the video and allow the other creator to produce theirs, then combine them or create a mash-up.

Introduce other creators to your existing followers while accessing a new potential target audience. Achieving viral Instagram content becomes possible with a larger pool of viewers.

9. Determine the Best Time to Post

Ultimately, it often comes down to determining the best time to post on Instagram.

Creating viral Instagram content can result in substantial popularity throughout the app, but it may also involve sharing a viral video that is specific to your area or region.

There are no strict rules for identifying the optimal posting times. However, it is

10. Be Consistent

All work and no play makes Jack a dull boy; however, developing a schedule for your posts and consistently following it will boost engagement and increase the chances of creating viral Instagram content.

Even if your posts don’t go viral on Instagram right away, continue to follow your posting schedule.

Select the days when you wish to post short videos or photo content. Stick to your chosen schedule and publish your posts on time.

This will effectively influence the algorithm, helping you gain followers and potentially going viral on Instagram.

11. Recreate Viral Posts

Have you ever come across an incredible viral post and thought, “I could create something like that, but even better!”?

I’m here to encourage you to take the plunge if you’re considering giving it a try. Make it similar, but also add your personal touch. You don’t want to appear as a bland copycat.

This approach entails making minor modifications to various viral sounds with the aim of producing new viral music tracks.

12. Create a Contest or Giveaway

Don’t forget to celebrate your existing followers. Did you know that you can boost engagement by hosting a giveaway?

Simply ask the contestants to like and share specific posts while tagging their friends; this approach can help you gain even more followers!

Milestones in your follower count should be celebrated, so give back to the community you wish to build.

Feel free to give it a try; this is a wonderful opportunity, and you might be surprised by the results.

13. Create Sponsored Posts

Sponsored content on Instagram and other platforms is the quickest way to gain visibility on someone else’s explore page or Instagram story.

Here, you can effectively pay Instagram and choose the demographic you want to target.

This does not guarantee going viral on its own, as many ads are not only related to unique users but also to brands that seek to have their ads displayed across their social media channels.

14. Use Captions

Captions can offer extra details about your video, such as informing viewers about the location of stunning scenery.

When it comes to viral videos, captions should be used in a specific way.

Practice writing brief and concise captions. However, if you are creating a heartfelt video about something meaningful in your life, feel free to write a longer caption.

For viral videos, the guideline is to keep them brief and engaging. Alternatively, you can add a light-hearted joke and an emoji.

15. Create Your Sound

Viral sounds on Instagram are often considered the most relatable. If you feel confident enough to share your thoughts, you may find this enjoyable.

Instead of depending on an already viral sound, why not craft a joke, make a sarcastic comment, or provide some form of inspirational advice to Instagram users?

Simply record a video without any pre-recorded sound. This method is often seen as amusing or relatable by many, and et voilà – that’s one way to go viral on Instagram!

16. Discover Your Unique Voice

It is reasonable to assert that spontaneous and unexpected moments captured at the right time often yield the best material for creating viral content.

It doesn’t have to be strictly within your niche; it can be something humorous, unusual, shocking, or quirky that connects both to your niche and your Instagram persona.

At times, a small creative push and embracing your true self can rapidly introduce you to a wide audience.

What Type of Content Goes Viral?

The type of content with the highest potential to go viral on Instagram can grab the audience’s attention instantly.

This content highlights short-form videos, mainly consisting of 7-second clips combined with viral sounds and effects.

If you want to discuss something in your video and achieve viral success, strive to keep it as concise as possible.

Pro-tip: eliminate the non-speaking silent parts by removing the moments when you take a breath. Strive to make it sound as though you’re speaking continuously.

Comedy Sketch

A comedy sketch is highly versatile, as it can belong to various niche categories. Enrich your account with entertaining videos, engage with the camera, and share some jokes. This strategy has the potential to go viral as well.

Inspirational Videos

A brief and straightforward quote can brighten someone’s day. While many people enjoy seeing quotes in a post, why not enhance the experience and create viral content by adding a voice-over instead?

Compile a collection of your favorite nostalgic videos and record a voice-over in which you read a beautiful quote. You may also include your own insights.

Advice and Tips

Do you have any random life hacks that have made your life easier, and are you often surprised by how much they can assist a friend?

Sharing advice, tips, and life hacks is an excellent way to go viral because it’s content that followers not only enjoy but may also find useful. Many people will pause their scrolling, watch it, and potentially save it for later.

Conclusion

Develop viral Instagram content to discover a completely new facet of Instagram and showcase your true colors.

Go viral by sharing reels that capture your audience’s curiosity, while consistently staying informed about the latest trending Instagram features.

Going viral on Instagram with individual posts is an exhilarating experience, but it’s essential to look beyond that. Strive to create a digital portrait of yourself on Instagram that remains relevant long after the viral video content has faded.

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