How To Collab Post On Instagram: Full Guide And 8 Great Tips

Updated On:

Connecting with other accounts and engaging with interesting creators who share similar content can be an enjoyable and effective way to grow on Instagram.

The Instagram collab feature aims to unite creators or groups to create a greater impact on the Instagram app.


How to Use the Instagram Collab Post Feature to Increase Your Reach


    If you are seeking advice on Instagram collab posts and how to create them, you’ve come to the right place.

    What Is The Instagram Collab Feature?

    Let’s begin with the basics, shall we?

    The Instagram collab feature is an excellent way to emphasize the social aspect of social media. This feature enables users to connect, collaborate, and expand their accounts through Instagram collab posts and reels.

    The essence of an Instagram collaboration post is to enable users with a similar visual identity, content, or audience to produce collaborative content.

    Instagram collabs feature

    How To Collaborate on Instagram: Quick Guide

    Do you want to include a collaborative post in your overall marketing strategy? That sounds great. Let’s go through some steps that can simplify your process for creating a collaborative post:

    Set Your Goal

    It is important for you to consider why you are eager to create a collaborative post and what you hope to accomplish with it.

    Do you want to promote your latest product? Are you looking to attract a new audience? Or do you wish to enhance your social status by cultivating a friendly and inviting atmosphere around your digital identity?

    Invite Collaborator

    Try to find someone in your area if you’d like to film content together. However, this isn’t always necessary. You can also connect with a content creator who represents the same community or has a shared audience.

    Identify individuals whose content you genuinely appreciate and follow. Keep in mind that the best content on Instagram is authentic, allowing you to truly channel your incredible energy to gain followers.

    You can now send a collaboration request on Instagram. Invite a collaborator.

    If the influencer you selected has accepted the invitation, here is what you should do:

      collab post

        Instagram post next button

          IG options menu

            invite a collaborator

            Mutual Brainstorming

            Increasing the follower count for both accounts will be achievable if you can generate great ideas for an original post.

            Utilizing Instagram collaborations to create feed posts and reels like this will require both your dedication and that of other users, along with creative thinking.

            You are encouraged to share ideas and be creative, but always strive to listen to the other side in order to create a new post that will satisfy both parties.

            Responsibilities and Deadlines

            From the research stage to filming and editing, as well as content ideas and color palettes, every user must have their duties and responsibilities clearly defined.

            Tasks should be established between the collaborator’s profile and yours. Discuss finances and budgets if there are paid partnerships involved.

            Discuss deadlines for creating and posting content with your co-author. Co-author feed posts may be scheduled to publish in sync with the posts on your feed.

            Instagram collabs

            Review and Analyze

            After publishing the content on your public account, review your Instagram collaboration posts. Utilize the Instagram collab feature.

            Discover which posts have achieved the best performance. Is it possibly the same post that has a wide reach, or could it be the posts with varied content?

            Based on the analysis following the finalization of your first Instagram collaborations, you will gain a better understanding of the collaboration feature and improve your next attempt.

            How To Accept A Collab Invitation?

            If you receive an invitation notification, you can accept it with just a few taps.

            Simply tap on the notification itself. Next, tap on the blue review button, where you can choose to accept or decline.

            Once you’ve tapped on accept, you are ready to engage in your collaboration!

            Five Benefits of the Instagram Collab Feature

            There are numerous fantastic benefits to the Instagram collabs feature, but here are the most important ones you should know about.

            1. Enhanced Reach

            Building your audience based on your own feed is undoubtedly an impressive achievement.

            Showcasing your talents, products, aesthetics, or more to two or more new audiences is even more rewarding.

            Teamwork is essential, and the opportunity to connect with many more Instagram followers will significantly impact your Instagram account.

            Please feel free to enhance your Instagram feed’s appeal to new accounts by using Instagram collabs.

            2. Increases Engagement

            Once we understand the impact this remarkable Instagram feature enables, let’s also focus on the potential engagement boosts.

            People who encounter something they like or that resonates with them are highly likely to leave comments, tag others, and initiate a new conversation.

            Now, imagine a large number of new users interacting with your Instagram reels. If these users engage with that one post, there is a good chance they will explore your entire profile grid and interact with other Instagram videos or posts.

            Instagram collab request

            3. Enhanced Brand Transparency

            If you represent a brand or are a brand owner, this will significantly impact your overall visibility.

            Additionally, if you are involved in influencer marketing, you will have a strong opportunity here by creating collaborative posts with a brand. The brand will share your content and tag you, allowing you to gain visibility in front of a new audience as well.

            4. Increased Sales

            The most effective advertisements today are created through social media posts on various platforms.

            It has never been simpler to capture the attention of new potential customers.

            By creating captivating content, you can easily gain visibility in the market. However, utilizing the Instagram collab feature to create collaborative posts is likely to double your impact and increase your sales.

            5. Enhance Your Digital Identity

            Instagram’s collab feature is a valuable tool for enhancing your profile. This new feature is particularly beneficial as it connects you with other accounts in a professional manner.

            New Instagram users who find your account will not only see a variety of content but will also recognize that you have credibility and respect from other content creators.

            Both your grid and the profile grids of other users will appear elevated.

            8 Tips For Instagram Collabs

            Instagram collaborations are an excellent way to increase your reach on feed posts or reels.

            Simply plan, tap, and tag people in your social media posts, and watch the magic happen.

            I have some additional tips for you if you want to incorporate Instagram collabs into your social media marketing strategy.

            1. Showcase Your Product or Service

            product or service

            The key term here is – advertisement. Regardless of the type of business venture you may be exploring, ensure that you utilize collab tags.

            If you want to share your product or service, be sure to use multiple accounts within the Instagram app.

            Discover how to sell on Instagram!

            2. Create a Giveaway

            creating giveaway

            Express gratitude to your Instagram followers and customers, and honor their loyalty by organizing giveaways.

            Here, you can also include additional brands to collaborate with. Co-create content alongside other brands.

            Repost on Instagram on collaborative posts across various accounts. Give it a try and see what happens!

            3. Give Other Creators a Shout-out

            shout-out

            Doesn’t it feel rewarding when others acknowledge your hard work and dedication to your business? Regardless of the industry your account belongs to, a shout-out is a valuable tool.

            By acknowledging another creator or brand, you are extending a semi-invitation for a potential future collaboration.

            Do it also because, at times, it’s simply a wonderful thing to do. If you have a large platform and notice someone with great potential, offer them the chance to connect with your audience.

            4. Announce Events

            event announcement

            Instagram collaborations for announcing an event? Absolutely, yes!

            For example, if you are part of a music band with a strong following, be sure to pay attention to the announcement of your concert or gig.

            Tag the location name and the city you’re in—create an Instagram collaboration with event partners. A collaboration tag can attract an even larger audience to your gig.

            5. Stand Up For A Cause

            standing up for a cause

            At times, you may find yourself extremely busy managing your business while also needing to calculate your income in the sales department, which is essential.

            Remember that with great power comes great responsibility. With a significant platform, you can cultivate an audience that will follow your lead.

            Remember to consider the less fortunate and provide a voice to those who need it most.

            Create Instagram collaborations with accounts that represent fundraisers or various classes of social causes. Illuminate important issues and initiate meaningful conversations.

            This is a way for you to connect with your audience on a deeper level and demonstrate that, regardless of how much your numbers may increase, you always remember to give back to the local community or contribute to global issues.

            6. Share a Discount Code

            discount code

            Another way to show your appreciation for your followers and customers is by sharing a discount code.

            Instagram collaboration posts can also be created to provide discounts across several other accounts.

            If you duplicate content and share it in multiple photos as sponsored posts, you can showcase your products and services at a discounted price.

            Users may be more inclined to try your products if they are offered at a discounted price for a limited time.

            7. Collaborate With Influencers And Content Creators

            influencer and content creator

            Influencer marketing may sometimes appear over-saturated, but if you showcase yourself and your offerings effectively, you can dominate the influencer market.

            How can you get involved?

            Utilize the Instagram collabs feature to send invites, create feed posts, and tag individuals.

            Explore other communities in a single post. No two influencer accounts share the same audience, but they may use the collabs feature on social media to connect their follower counts.

            8. Collaborate With Various Brands

            brands

            Don’t be intimidated by large brands. Once you have established yourself in the realm of social media and have a substantial number of high-quality feed posts, begin seeking Instagram collaborations.

            Continue posting one feed item at a time, and the prominent figures may find you on their own.

            Keep in mind that social media management can quickly become a full-time job.

            Maximize your Instagram collaboration post today. Earn money on Instagram.

            Conclusion

            If you want to transition from a 9 to 5 job to becoming a full-time digital creator, you are likely seeking all the essential features for your account growth.

            Ensure you don’t miss the opportunity to create an Instagram collab post alongside your regular Instagram posts.

            An Instagram collabs post will elevate your everyday feed posts to the next level.

            FAQ

            Can I use the Instagram collab tags in stories?

            Sadly, no. Currently, collab posts are only available for a feed post or reel.u003cbru003eu003cbru003eYou can use a collabs post as feed posts or reels post, but this feature is not available yet for Instagram stories and Instagram lives.

            Why can’t I do a collab post on Instagram?

            Before you decide to step into the world of the Instagram collabs feature, make sure it is available in your country.u003cbru003eu003cbru003eAlternatively, try contacting u003ca href=u0022https://help.instagram.com/u0022 target=u0022_blanku0022 data-type=u0022URLu0022 data-id=u0022https://help.instagram.com/u0022 rel=u0022noreferrer noopener nofollowu0022u003eInstagram supportu003c/au003e to resolve any issues since there might also be an existing bug in the program.

            Can you collab with 2 people on Instagram?

            Surely you can. A collab tag will allow you to add more than two accounts in the same post.u003cbru003eu003cbru003eAdditionally, there is also the possibility to add up to 20 accounts within the collab tag.

            newsletter subscription

            Download FREE Twitch Growth Book + 2 Emoji Packs

            Join the crew and download anything you like from our resource center.

            author on the blog

            Mell

            Mell is one of the Stream Mentor's co-founders and a versatile content writer. She's helping other streamers get their visuals right, set the right panel, use the right lighting, install overlays properly and boost the stream quality to a great extent.

            Follow me on:

            Facebook