If you want to earn money from your YouTube channel, YouTube sponsorships are an excellent option. However, obtaining them as a small channel can be quite challenging. Even if your channel has fewer than 1,000 subscribers, you can still benefit from the advice in this essay on securing sponsorships.
However, we want to emphasize that the more popular your channel becomes, the greater your chances of securing a sponsorship. To obtain sponsorships for your YouTube channel, you must be creative and put in significant effort, especially as a smaller channel.
Regarding sponsorship opportunities, affiliate sponsorships are the easiest to obtain, but they tend to be the least profitable. Affiliate sponsorships operate by providing you with bonuses from affiliate links and codes that you share in your YouTube videos.
There are several ways your readers can benefit from using these affiliate links or promotional codes.
One type of affiliate sponsorship involves providing a discount code for a website that offers a 5% to 15% discount. If your viewers are interested in shopping for the product or site, they have a strong incentive to use these codes.
Although that discount does not directly convert to cash for you, the partner in question will observe the revenue generated from the traffic you provided and compensate you accordingly.
Affiliate codes can also be utilized to obtain affiliate sponsorship. A content producer can receive a free kickback if the site they are collaborating with seeks visitors, rather than sales, in exchange for using an affiliate code.
Product Sponsorships
These YouTube sponsorships are more challenging for smaller channels to secure, but they offer a valuable opportunity for increased exposure if your channel has growth potential. The most common type of content creator to benefit from these sponsorships is a review channel. Although they began as small channels and had to purchase all their own products, tech YouTubers like Paul’s Gear and MKBHD have managed to obtain free review copies of hardware through sponsorship deals for their channels.
You can secure a sponsorship deal for any product, provided it aligns with your channel and the objectives you aim to achieve. Many of your favorite game reviewers, such as Jim Sterling, leverage their position in the gaming media to receive advance review copies of most releases, enabling them to publish a review before or on the day of the product’s launch.
Paid Sponsorships
Finally, the most effective form of YouTube sponsorship occurs when a company pays you to write about their product or service without utilizing affiliate links or review copies. This may represent the highest level of sponsorship for small channels.
A prime example of this type of sponsorship is LinusTechTips‘ use of brief commercial segments throughout the video. However, it is essential to remember that while this form of sponsorship is the most profitable, it is also the most challenging.
This may not be feasible as YouTube sponsorship for small channels, but it could serve as a goal to strive for with the support of other sponsorship opportunities and channel growth. We all start from the same point.
Many brands provide sponsorship opportunities for small YouTube channels. While securing sponsorship for these channels is not overly difficult, it is essential to identify the companies that can offer you a YouTube sponsorship.
1. Razer
In the realm of gaming hardware, software, and services, Razer stands as the undisputed leader in the industry. Established in 2005, it operates in 17 countries, with its headquarters located in the US and Singapore.
The company aims to assist the gaming community in every way possible.
Razor provides affiliate and product sponsorships, along with a program that includes the following benefits. Anyone interested in becoming an affiliate can earn up to 10% commission, with no fees, as well as access to special offers and promotions.
Additionally, if you secure a Razer YouTube sponsorship, you will have access to all the impressive Razer gaming gear to showcase in your YouTube video.
A Razer YouTube sponsorship is something that all small channels are eager to obtain.
2. Turtle Beach
Since its founding in 1975, Turtle Beach Corporation has produced sound cards, MIDI synthesizers, and various audio equipment. In 2005, they began manufacturing headphones specifically for gamers.
In addition to the largest consoles in the world, such as the Xbox Series X and PlayStation 5, the company now manufactures headsets for mobile devices and PCs.
Since Turtle Beach is primarily focused on consoles, if the quality content on your YouTube channel revolves around console games, then having a sponsorship like this one will greatly assist you in producing high-quality content.
To get in touch with Turtle Beach, simply send them an email. Even if you do not secure the job, Turtle Beach will respond to your application, so don’t lose hope.
3. Gamer Sensei
Corsair currently owns Gamer Sensei, a website where individuals can learn the best practices for playing video games. In-store, you’ll find over 20 games and a variety of knowledgeable gaming instructors.
You can hire a personal coach to enhance your gaming skills, regardless of your current level.
If you are a skilled player or a former student of Gamer Sensei, you can become an affiliate and promote their services, which in turn allows you to promote your channel. A YouTube sponsorship for small channels from Gamer Sensei is derived from the sales of the training program.
Up to 50% of the sales you refer may be yours. Since the training programs are quite expensive, it is clear how small channels can significantly benefit from this type of sponsorship.
If you want to join Gamer Sensei for their YouTube sponsorship, a simple and straightforward application process is available on their website.
4. Green Man Gaming
Green Man Gaming is a multi-talented game distribution company. They operate a video game store and collaborate with game developers, serving as their digital partners to promote and distribute their games online. Additionally, they publish video games.
There are two options for you to choose from, depending on your situation. If you have a YouTube channel, you can join the Business Program, which serves as an excellent opportunity for small channel sponsorships on YouTube.
The Influencer Ambassador Program is designed for individuals in the social media influencer marketing industry. It is an excellent opportunity if you are open to engaging in digital marketing and influencer marketing. By participating, you can earn money through sponsorships on various social media platforms by discussing and sharing content within your gaming niche.
Discover and apply for the programs that interest you here. Starting at 5%, the commission can increase based on your performance.
5. GT Omega
GT Omega is a British company established in 2009. They produce a variety of products, including seats, racing gear, and eSports accessories. Consequently, they take great pride in their post-sale support team. To participate in their affiliate link program, you must do the following:
When you begin, you will receive the link to your affiliate program. When a user clicks on this link, it is recorded. If they make a purchase within 30 days, you will receive compensation.
To be considered, you must have at least 2000 followers and 100-150 views. You can find various benefits and commission rates at the four different levels.
6. JuJu Energy
The company behind JuJu Energy asserts that the drink can be utilized in various settings beyond gaming, including schools, gyms, and everyday situations when you need an energy boost. With only 15 calories and no sugar, this beverage is a healthy option. Along with vitamins, antioxidants, and compounds that enhance vision, cognitive functions, and attention span, the supplement contains Himalayan salt, which helps protect against dehydration.
The company’s program provides a 10% commission along with a 10% discount code.
The following are the minimum requirements to earn YouTube sponsorship from JuJu Energy: Streaming requires a minimum of 15 concurrent viewers daily over a period of 30 days. The average number of views for a YouTube video you post must be 3,000, and you must have at least 10,000 YouTube subscribers. On Instagram, you need a minimum of 5,000 followers to qualify.
If you meet any of these requirements, you can earn sponsorship from YouTube.
7. JerkyPro
Since its inception as a jerky packaging plant in 1987, this company has experienced steady growth. In 2015, a group of military veterans formally established the company. eSports, MMA, xGames, racing, and military operations are just a few of the many areas in which they collaborate with other organizations to build partnerships. They offer three levels of sponsorship, each with a distinct set of perks for their members. You can advance from one level to the next if you meet the necessary requirements.
Anyone with fewer than 5,000 subscribers on any social media platform is eligible for gold sponsorship. A gold YouTube sponsorship for small channels is something you can easily attain if you genuinely desire it.
8. Humble Bundle
Humble Bundle offers a wide range of digital products, including software, video games, eBooks, and more. A key aspect of their mission is to generate funds for charity.
Some of their most popular deals are limited-edition bundles that include a variety of their products. When making a purchase, you can spend as much as you wish since the prices are not fixed.
You can donate the money you pay to a charity, the developers, Humble Partners, or Humble Bundle.
In the Humble Partner Network, you can earn money by referring individuals to the website and receiving a percentage of their purchases.
Regardless, something unusual is happening. Every user can see which Humble Partner they are currently supporting.
They may also choose to provide you with more than the predetermined share when determining the payment for the service.
9. Loot Crate
Subscribers to Loot Crate receive curated packages. Employees have a keen interest in pop culture, gaming, and entertainment. The packages contain shirts, beverages, movie memorabilia, figurines, and electronic devices.
According to the Loot Crate affiliate program, the median fee for sales in the US is $8, while the fee for international orders is $12. If you earn enough, you may be able to receive payments every day.
Individuals new to affiliate marketing can benefit from free training and support services.
10. NordVPN
Anti-tracking and censorship measures were the primary objectives of NordVPN. Consequently, they decided to establish a VPN server independently. Due to the positive response to their initial efforts, they continued on their journey to become a large company serving over 14 million members worldwide.
It’s a lucrative affiliate program for them. Due to the high rate of subscription renewals and the generous compensation they offer, it is an excellent way to earn money by referring others. They are also highly reliable. They provide outstanding support to all affiliates and will address any questions you may have.
Conclusion
When you are looking to start a YouTube channel intended to be profitable, there is no reason to focus solely on Google AdSense. Affiliate sponsorships or product sponsorships can significantly benefit your YouTube channel, especially if you are just starting out.
People often overlook how much sponsorship deals can impact a content creator with a small YouTube channel. If you want to make YouTube videos but worry that a lack of funds will hold you back, now you know that securing a YouTube sponsorship can enable you to create quality content.
In return, all you need to do is create a sponsored video occasionally, include brief advertising spots, and add a few affiliate sponsorship links to your channel pages.
