Every business requires a great deal of patience and persistence, and the same is true for online platforms like Twitch.
You might believe that you need to have established financial stability to learn how to get sponsored on Twitch, but there are ways to secure sponsorship without already being prosperous.
Here are the steps you can take to attract attention from those who will support your endeavor and assist you in growing on Twitch.
Table of Contents
1. Prepare Yourself Mentally
Before reaching out to potential promoters, you should prepare yourself as you would for any job interview.
The most important thing is to be prepared to fail multiple times before you succeed. This means you must learn to be persistent and resilient.
If you have wondered how to secure sponsors on Twitch, the answer lies within you.
Begin with yourself and your mental preparations, then proceed to the subsequent steps.
2. Consider Your Audience and Content
Before considering sponsorships, it may be beneficial to first reflect on your purpose and how you intend to shape that purpose.
Since you are reading this, you likely already have some insight into the matter. However, if you believe that your goals are not aligned with your content, it may be time for a change.
Your passion for your work should be evident in your design and the overall production of the content.
Once you are content with your presentation, you can proceed to the next step.
3. Consider Sponsorship in General
Twitch sponsorship is, in some respects, similar to other types of sponsorships.
This indicates that there are specific rules to follow before embarking on this journey.
Once you have prepared yourself both mentally and professionally, it is time to truly understand the term sponsorship.
Overall, you should consider your professional presentation alongside pursuing what you love.
You will be seeking some form of support, which means a professional partner. Be prepared to act appropriately and responsibly.
You will be expected to provide advertising services for them, and in return, their sponsorship will help you earn and increase your viewer count.
4. Visualize Your Channel Design
Now that all the preparation steps are complete, you have arrived at the practical part.
First, determine how you want to portray what you do and identify your audience.
Sometimes, this means you will need to provide some financial resources to create a channel that appeals to a wide audience.
You can also achieve this by taking the time to properly and completely fill out your Info Panel on your Profile Page.
In addition to essential information about yourself, you will also include basic details about your channel and other social media accounts.
This also means that you will provide sufficient opportunity for sponsors to contact you if necessary. If you are fortunate, they may reach out to you because they find your content appealing.
5. Prepare Your Stream Outlook
The first step is already outlined in the section above: appropriately completing the Info Panel and Twitch bio.
The second step is to provide an example of your other social media accounts and your followers, assuming you have established such rapport with them.
Additionally, visual effects are crucial, so invest effort into the overall visual presentation or seek assistance if necessary. For platforms like this, creativity is essential.
Provide your streamers with a clear set of rules for chatting. This is your opportunity to demonstrate your commitment to a safer online environment.
6. Engage Your Viewers
Your design and the number of viewers for each stream may help you attract potential promoters.
Certain calculations are necessary for that to occur, such as having more than a thousand viewers per stream.
You can achieve this by engaging with others, such as commenting on other streamers, responding to your audience, and linking Twitch with your other social media platforms.
Pay attention to small details, such as greeting your viewers, engaging in conversation with them, and genuinely listening to their needs.
You can also try reaching out to other streamers and, if possible, create joint content in the future.
Getting more Twitch viewers is not a quick process for everyone, so if you do not achieve success in this area, there are other options listed below.
7. Begin the Search Process
Once you have considered all the previous advice, you can begin searching for potential streamer sponsorships.
You can also wait for them to notice you, but this may mean that your popularity has already been established.
If you are reading this, you likely need assistance in that area. Your search will also depend on your habits and the items you use every day.
For instance, if you were considering ‘how to get a sponsor for gaming’ and typed that into your browser, it would not suffice.
Assess where you would be most effective in advertising a product, and also consider which companies would collaborate with you.
You can also compare different sponsors and see which profiles they stream similarly. If you find profiles that are similar to yours, consider contacting those brands.
Make Informed Choices
It is advisable not to rush into contacting everyone you would like to sponsor you.
Always begin with local brands, as they are more likely to assist you compared to the mainstream popular ones.
Once again, this ties back to the first step: be patient and resilient. You may receive several negative responses before you finally get a positive one.
Once you believe you have identified a potential option, research the brand and read reviews about it.
If you wouldn’t use their product, it’s best to avoid that brand. A genuine and loyal relationship between you and the sponsor will lead to a longer partnership.
What to Consider When Searching for Brands
Here are some features to consider before reaching out to a brand:
This can indeed be accomplished in just a few minutes, and it will offer a comprehensive overview of their veracity and authenticity.
Keep in mind that this is done with local and smaller brands, which are recommended for those who are just starting to secure sponsors.
8. Learn How to Navigate Through the Crowd
This step is crucial for enhancing your social media skills. Engage with as many platforms as possible.
However, avoid creating accounts solely for the sake of having them. Aim to be active on all of them equally, as this will demonstrate your persistence and the effort you invest.
Once you have completed this, shift your focus to the brand you want to engage with. Follow their social media accounts and identify individuals who are influential within their circles.
The recruitment employees are likely the best targets to focus on. You can locate these individuals through LinkedIn or the brand’s website.
An alternative is to reach out to these individuals via their e-mail addresses, as not everyone permits direct messages on social media. This approach is also viewed as more sophisticated and professional.
9. Explore Sponsorship Connection Services
If you prefer not to conduct the searching part manually and independently, you can rely on sponsorship connection services.
These services integrate information from the brand and your platform, which includes calculations related to your followers, streams, and more.
For some, these methods are more effective, but you can always try the previous advice along with this one as well.
10. Research the Brand You Chose
Before sending the most important email to the person responsible for approving your request, you need to research the brand.
After researching the right brand and its employees, you will need to conduct a brief search to understand their goals.
Consider the audience they aim to reach and how their products can assist in boosting their sales rates.
11. Consider Your Overall Approach
When it comes to the step of putting effort into finding the right person to contact, you need to be mindful of how you address individuals.
You should seek out phone numbers, as this is the most authentic way to reach someone, or you can contact them electronically.
Additionally, avoid overwhelming the person you discovered. Refrain from writing to them repeatedly, as this can damage the impression you create.
Patience is essential. Even when they reply to your message, engage with them in a natural way. Avoid discussing only business.
Once more, you are not seeking sponsors for Twitch streamers right away, but rather individuals from that field who will inform you.
Everything will depend on your approach and the person you contacted.
It is only logical that you will encounter individuals who subjectively evaluate your work and reject your proposal based on their personal preferences.
Conversely, you will need to reach out to numerous employees before you find the one responsible for assisting you. This brings us to the next step.
12. Present Your Proposal to Sponsors Effectively
When considering how to obtain a gaming sponsorship, you must take into account various factors. However, once you achieve this, everything will proceed smoothly.
After completing the previous steps, you will have the opportunity to address someone responsible for evaluating whether you are a suitable candidate.
Effectively presenting your work requires precision, brevity, and clarity. Stay focused on your objective and maintain your overall goal.
Present what you do and how you can assist the specific brand in becoming even better than they already are. Aim to compliment them without coming across as overly eager or insincere.
After all, you chose them for a reason. Reflect on that reason and let it inspire you.
This is the moment when everything hinges on your ability to persuade your targeted sponsors.
What to Do
These steps will enhance the professionalism and clarity of your proposal. However, if you are not careful, you may also make mistakes, as illustrated in the following paragraph.
What Not to Do
If you disregard the advice mentioned above or start with those points and then expand on them, you may risk being rejected or overlooked.
13. Focus on Quality, Not Quantity
This is a reminder that you will be addressing real people, so do not focus solely on the numbers.
Your popularity and high viewer rates will not always be the reasons they choose someone.
For sponsors, it is essential to recognize your willingness to grow and develop, as well as to observe your true characteristics, which are consistently displayed on your other social platforms.
14. Consider the Terms of the Contract
If you are reading this section, it means you are either about to sign a proper contract or you simply want to prepare yourself in advance.
In any case, it is beneficial to know where to focus your attention the most.
Clearly, much will depend on the company with which you are attempting to start a business. Not all contracts will appear the same.
However, certain points are consistent across all streamer-sponsor agreements.
These include regulations on the amount you will receive, details about this, and the frequency of advertising their products.
If you are not ready for such an endeavor, consider consulting someone who is knowledgeable in the legal field.
This way, you will not be misled by the sponsor, and it will be easier for both parties to agree on all the regulations.
This once again relates to the initial point about your attitude. Respect yourself, but also maintain reasonable standards.
15. When Is It Time to Sign the Contract
When you reach the final stage of your efforts to succeed on Twitch with the support of sponsors, you will need to sign a contract.
It is crucial that you take this step, as many sponsors may overlook regulations that would typically be included in the contract if your partnership is not formalized.
Even if you know someone personally, it is advisable to make it official.
Remember that as a streamer, you have both rights and certain responsibilities to uphold.
Be proactive and promote the product on other social media platforms as well, since this aspect of your job also needs to develop.
Conclusion
As you have noted from the various points mentioned, several preparations occur before you can actually sign a contract.
Mentally prepare yourself and visualize your agendas, as you will need to organize all the points before approaching potential sponsors.
Once that is completed, you should prepare your profile and content while looking for sponsors who can help you increase your viewers.
Remember to remain persistent and authentic to yourself.
