TikTok creators are now among the wealthiest individuals in the entertainment industry, so it’s no surprise that an increasing number of TikTok users are considering making this their full-time career.
While this may seem like a great option for various reasons, you have likely wondered at least once, if not multiple times, how much TikTok actually pays and how one can earn money without having a million followers or a million views.
Here’s what you will find:
- What is the TikTok Creator Fund, and how does it work.
- How much does a u003ca href=u0022https://streammentor.com/how-to-make-money-on-tik-tok/u0022 data-type=u0022URLu0022 data-id=u0022https://streammentor.com/how-to-make-money-on-tik-tok/u0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022u003eTikTok video earn you per viewu003c/au003e?
- Do followers of your TikTok account earn you more money?
- How much can you earn with sponsored content, and how much does TikTok pay for it.
- Answers to some frequently asked questions about making money on TikTok videos.
Let’s explore everything about TikTok earnings!
Table of Contents
TikTok Creator Fund – Everything You Need to Know
If you have been using TikTok for a while, you may have heard of the TikTok Creator Fund and have a general understanding of how it works.
Earning money on TikTok is likely one of your long-term goals, and you may want to learn more about it.
TikTok established this fund to provide financial support to creators on the platform, as they attract a substantial number of views.
However, that is not how most people earn money on TikTok, as there are specific requirements that individuals must meet before they can be accepted into the Creator Fund.
Popular TikTokers receive payments from this fund based on various factors related to their accounts, and the amount they receive fluctuates according to changes in their engagement rate.
To become one of the successful TikTokers who earn money in this way, you must first reach 10K followers on your TikTok account. This requirement indicates that this opportunity is intended for more popular creators, rather than individuals who have experienced just one viral video and remained relatively inactive afterward.
In that sense, you will need to do what all savvy TikTokers do: find a way to leverage that popularity to gain more followers and continue creating content that attracts views. While it may not be as many views as that video, it should be enough for people to notice your profile and begin following you.
In addition, there are additional requirements that must be fulfilled.
This option isn’t available to everyone, and it also depends on your location. The Creator Fund is accessible in the US, UK, France, Germany, Spain, and Italy.
Therefore, you must be at least 18 years old, and you need to be a TikTok user whose account does not violate any guidelines or terms of service.
Finally, obtaining at least 100K video views in the 30 days prior to applying is also a requirement.
Depending on the number of views they receive, individuals may regard this as a source of passive income or take it seriously, making it their primary income alongside their day job.
Choosing the first option is preferable, as it allows you to earn money sporadically, but the terms regarding specific amounts are quite inconsistent.
TikTok manages the fund by investing a specific amount of money into it. The potential earnings are then calculated based on the number of viral videos and the views that popular TikTok stars receive. As a result, the payouts can be quite inconsistent.
When compared to other social media platforms, this is akin to the ad revenue generated on YouTube, as it relies on numerous factors that are beyond your control and can fluctuate significantly.
Many of your favorite creators do not view this as their primary source of income from this social network.
As a result, people have found alternative methods instead of relying solely on the payments they receive from TikTok through the fund.
If you meet the mentioned requirements, you should definitely apply, as you can earn money only if you are a member of the fund, similar to Twitch’s Partner Program.
How Much TikTok Pays
There are various methods to receive payment from TikTok.
Typically, TikTok videos that receive a high number of views can generate income for creators, as there is a set amount that TikTok pays per view.
However, in addition to earning money through your TikTok videos and gaining numerous views, there are various ways to make money, some of which even have a fixed amount. Let’s explore how much TikTok pays for different activities.
TikTok Pay Per View
Your earnings per view will vary based on your follower count and the engagement levels of your short videos and live streams.
However, to be precise, TikTok pays between 2 and 4 cents per 1,000 views. Therefore, it is clear that to earn money on TikTok, your videos need to receive a significant number of views.
Although the TikTok pay-per-view amount may seem small at first glance, it becomes more substantial when you post daily and accumulate a considerable number of views. This doesn’t necessarily mean a million views, but rather a significant amount.
Followers
Many people assume that the earnings of a TikTok star are directly related to the number of followers they have.
However, as I mentioned, the primary way to earn money on TikTok is through pay-per-view, so producing high-quality videos will typically benefit you more than simply increasing your follower count.
Followers can help you generate income because having a platform with a large following will result in more views on your videos compared to having a smaller audience.
The most important action creators should take regarding their followers is to grow their platform to the 10k mark in order to qualify for the creator fund.
However, having more followers can increase your earnings and improve your chances of being selected for sponsored content.
Similar to other social media platforms, the primary source of income for creators comes from brand partnerships and sponsored posts.
Sponsored Videos and Brand Deals
Having a branded video is the best way to earn more money on TikTok. The advantage of this is that obtaining sponsored posts is not something that TikTok controls.
The highest-paid creators typically have sponsored ads with major brands. However, even smaller creators can participate in the influencer marketing industry, as many brands now base their entire marketing strategies on collaborating with smaller creators rather than relying solely on big names from TikTok.
Therefore, you don’t need to have a million followers to secure a good brand deal—not even close. In fact, you could land a brand deal well before becoming eligible for the creator fund.
The exact amount largely depends on the company you work with, as well as your level of engagement and overall influence on the platform.
This functions similarly to sponsored posts on other platforms like YouTube or Instagram. However, since TikTok has gained significant popularity, creators on this platform now have even more opportunities for sponsorships, reducing your concerns about how much TikTok pays.
The evidence for this is that TikTok has established a distinct section of the platform known as TikTok Creator Marketplace. Let’s explore what this entails.
Creator Marketplace
TikTok Marketplace is a collaborative platform created by the official TikTok team, designed for brands and creators to connect and collaborate on future deals.
The collaborations formed through the Marketplace can be either paid or reward-based, providing an opportunity for everyone to gain something.
The primary advantage of participating in the TikTok Marketplace is that you will be much closer to brands interested in offering sponsored opportunities. This means you won’t have to sift through countless emails, questioning the legitimacy and quality of the jobs presented to you. Consequently, this provides an added sense of security.
Additionally, you will receive valuable tips and tricks related to influencer marketing, including the actions you should be taking.
Some tips that people receive include methods to increase the likelihood of their videos going viral, as well as strategies for curating their content and account to be as advertiser-friendly as possible.
Overall, this is an excellent opportunity to sign up for. You will be eligible to participate if you meet specific requirements.
To apply for participation in the Marketplace, you must meet the following requirements:
- You have more than 100K followers on your TikTok account
- You’ve posted at least 3 different videos on TikTok in the last 28 days
- You are at least 18 years old
- Your account has gotten at least 100k likes on its videos in the last 28 days
If you have all of these in order, then there is no reason not to apply.
If you don’t, try to do as much as you can and educate yourself about brands that collaborate with smaller creators.
Selling Merchandise
You have likely seen creator merchandise by now, and you may believe that it constitutes a significant portion of the revenue that influencers generate.
Although it can considerably increase your monthly payments, selling merchandise often does not yield substantial earnings.
Merch sales typically involve collaborating with a company that produces the merchandise, while you create the designs. Once that process is complete, your merchandise will be available for purchase on their website, similar to platforms like Shopify.
Companies like that typically take up to 30% of the merchandise sales, leaving the rest for the creators, so you won’t receive the full 100%.
There were instances when companies would take even more, leading creators to enter into very unfavorable deals; however, such practices are becoming increasingly rare among content creators.
The challenge with merchandise is that you need to invest in it and be very precise about the number of items you want to produce. If your calculations are inaccurate when sales begin, you could end up losing money.
Overall, while the 70% you could earn from this can be a valuable addition, having merchandise is generally more beneficial when you have a larger and more stable audience.
How Much Does TikTok Pay – FAQ
How Much Do You Get Paid On TikTok?
How much does TikTok pay depends on a lot of factors, but mostly on how many views your videos get.u003cbru003eu003cbru003eTo even get paid, you will have to be accepted to the TikTok Creators Fund, and after that, you will start to get paid per each view your videos get.u003cbru003eu003cbru003eTikTok pays creators 2 to 4 cents per 1000 views.
How Much Does TikTok Pay Per Like?
The amount that TikTok will pay you depends on the views you get, not the likes.u003cbru003eu003cbru003eTikTok pays from 2 to 4 cents per view after you’ve been accepted to the Creator Fund.u003cbru003eu003cbru003eThe only way likes affect your payment is that usually, the videos with more likes will also get more views.
What Does TikTok Pay For 100K Views?
TikTok pays from 2 to 4 cents per 1000 views.u003cbru003eu003cbru003eFrom that, you will get that 100K could get you anywhere between $2 and $4, which really is nothing much, and the reason why content creators usually go for doing sponsored jobs.
