If you want to start a business or expand an existing one, you need to begin selling merchandise. It’s one of the most effective ways to showcase your brand to new customers and boost revenue. But where should you begin?
There are numerous excellent merchandise stores available, so I tested several and compiled a list of the 16 best merchandise websites, with Merch by Amazon as my top recommendation.
These websites offer everything you need to get started, including a diverse selection of merchandise, subscription plans, and useful tools and resources.
Here is a list of 16 websites that can elevate your business to a new level. Many of them will handle part of the work for you by printing and delivering your designs, so feel free to explore them! You never know what you might discover!
Table of Contents
1. Merch by Amazon
Best Overall
Stefan’s Take:
There are numerous reasons why I think Merch by Amazon is the best. First, you can reach the most people since everybody who is already using Amazon can buy your stuff as well.
This website also gives high commissions to their sellers and you can add your logo to different products: from T-shirts to mugs.
| Product Variety | 10 |
|---|---|
| Availability | 9 |
| Ease of Use | 10 |
| Commission Rate | 10 |
Merch by Amazon is the leading option for YouTubers and the top merchandise website.
You can create and upload your designs, and they will handle the printing and shipping.
They also provide a diverse selection of other merchandise, including hoodies, tote bags, phone cases, and more.
Please remember that this is an invitation-only online store.
This means you must apply and be accepted before you can sell your merchandise.
You can also receive an invite if your YouTube channel has more than 500 subscribers.
The sales of merchandise and royalties depend on the specific product being sold.
For instance, if you intend to sell T-shirts, you can earn up to $10.00 for each T-shirt.
The primary advantage of using Merch by Amazon is the access it provides to a vast number of potential customers who are already shopping on Amazon.
2. Sellfy
Best Websites for Selling Digital Products
Stefan’s Take:
If you want to sell digital products to your followers, I suggest using Sellfy, because that is the website’s purpose.
However, you can also sell clothing and decorative items through their eCommerce shop, so you get everything on one platform.
| Product Variety | 9 |
|---|---|
| Availability | 9.5 |
| Ease of Use | 10 |
| Commission Rate | 10 |
Sellfy is an eCommerce platform designed to enable individuals to sell digital products, including ebooks, photos, illustrations, and videos. Virtually anything can be offered in digital format.
However, you can also use it to create print-on-demand products such as clothing, phone cases, decorative items, hats, bags, and more.
To use Sellfy, you do not need to have an established website. Instead, you can create an eCommerce store directly with Sellfy.
You can try Sellfy for free, and there are three distinct paid plans starting at $29.99 per month if you wish to access additional benefits for your eCommerce store.
3. Printify
Top Websites for Selling T-Shirts
Stefan’s Take:
For those that want to focus only on selling T-shirts, I recommend Printify.
I liked that I didn’t have to waste time on packing and shipping the items and that I could focus only on setting up the shop and on spreading the word about my merch.
| Product Variety | 9 |
|---|---|
| Availability | 9 |
| Ease of Use | 10 |
| Commission Rate | 10 |
Printify is a rapidly expanding online store that provides a diverse array of merchandising solutions for businesses.
It’s ideal if you’re looking to sell custom T-shirts, but they also provide other merchandise, including mugs, bags, and phone cases, along with a Mockup Generator.
This is an ideal tool for testing which products showcase your design most effectively.
After you upload your designs, Printify will handle the printing and shipping.
Additionally, it is compatible with various print providers.
Ratings, base prices, shipping rates, printing technologies used, and packaging options are provided for all printing providers, making it easy to select the one that meets your needs and gives you full control over your pricing.
For certain products, there is only one available print provider.
Additionally, you can connect your Printify account with your own marketplace on eBay, your Shopify store, or any other website you intend to use for selling merchandise.
They offer a variety of subscription plans starting at $29 per month.
With a premium plan, you can link up to 10 online stores to a Printify account, whereas the Custom Enterprise plan allows for unlimited store connections.
It is important to note that Printify has a lower commission rate than Merch by Amazon, with rates of 15% compared to 20%.
4. Printful
Top Service for New Content Creators
Stefan’s Take:
This is one of the websites I used when I first started selling merch. As I wasn’t sure how many people would actually buy my stuff, I didn’t want to order a bunch of T-shirts and have only a few sold.
So I used Printful because of their on-demand printing: once I received an order, it would be forwarded to the shop, printed, packed, and shipped.
| Product Variety | 9.5 |
|---|---|
| Availability | 9 |
| Ease of Use | 10 |
| Commission Rate | 9 |
Printful’s uniqueness lies in being a print-on-demand platform, allowing content creators to avoid concerns about leftover inventory in their own shop.
There is no minimum order requirement since they provide print-on-demand products; once the order is placed, they create the merchandise.
Each shop owner has the authority to set the price of the merchandise and cover the production costs after the order is fulfilled.
You can also connect it to your online marketplace and automatically forward all orders to Printful.
5. Zazzle
Top Website for Major Brands
Stefan’s Take:
What I liked about this website is that many tasks are handled for you such as determining prices, and the website offers a variety of products, so I would recommend Zazzle for those that are ready to expand their shop from T-shirts to other items.
Zazzle also has a great commission program and bonuses, so you can earn more money through this website compared to others.
| Product Variety | 10 |
|---|---|
| Availability | 9 |
| Ease of Use | 9 |
| Commission Rate | 9 |
If you are seeking a diverse range of merchandise, Zazzle is the ideal website for you.
They provide products in more than 100 categories and have over 250,000 designers who create new merchandise designs daily.
You can sell a variety of items on Zazzle, including T-shirts, phone cases, and home decor.
This merch store has approximately 30 million users, making it easier to establish your own store and brand, as you receive excellent exposure from the start.
The royalty rate can range from 5% to 99%, and Zazzle will set the price of the merchandise accordingly.
Zazzle offers a referral program that enables you to earn a 15% commission on each product sold through your link or code.
Additionally, you can earn extra money by making more sales and receiving their small volume bonus.
6. Bonfire
Top Website for Selling High-End Items
Stefan’s Take:
If you think you’re followers won’t be satisfied with a quality of a basic T-shirt, you can use Bonfire to sell your designs on premium fabrics.
Bonfire is another website that handles shipping, so you don’t have to spend a lot of time managing your store.
| Product Variety | 9 |
|---|---|
| Availability | 8.5 |
| Ease of Use | 10 |
| Commission Rate | 9 |
Bonfire is ideal if you’re seeking high-quality merchandise.
They print on American Apparel, Bella + Canvas, and Gildan shirts, offering a wide range of other products to choose from.
You can sell T-shirts, hoodies, sweatshirts, hats, phone cases, and more items.
Bonfire not only handles the creation of custom merchandise but also manages payments and shipping, allowing social media influencers to concentrate on growing their communities.
All features are available with a free plan.
7. Spring
Best Website for Designing Merch
Stefan’s Take:
What stood out to me the most on Spring were their templates – this feature is great for anybody that wants to start selling merch, but doesn’t have a design yet.
Once you create your design, you can put it on mugs, shirts, cases, and other items, connect the store to your social media account, start selling, and earn a commission.
| Product Variety | 9 |
|---|---|
| Availability | 9 |
| Ease of Use | 9 |
| Commission Rate | 9 |
Spring is the ideal season for creating and selling merchandise in large quantities.
They provide a diverse selection of products, including T-shirts, phone cases, and mugs, and offer more than 100 templates that you can use as a foundation for your design.
Similar to Bonfire, Spring handles the printing, shipping, and payments.
You can also utilize Spring’s tools to assist with marketing your products.
Additionally, you can link it to your social media accounts to promote your merchandise.
Content creators choose which of their merchandise products will be showcased under each post and video.
They offer a variety of subscription plans starting at $30 per month.
Additionally, you earn a commission for each product sold.
This varies from 20% to 40%, depending on the subscription plan you select.
8. Spreadshop
Top Website for Entrepreneurs
Stefan’s Take:
Spreadshop offers an all-in-one solution: you upload your design, choose the items you want to sell, and the store takes care of processing orders, from packing to delivering.
Entrepreneurs will really like the store builder feature – it makes the setup process much faster.
| Product Variety | 8.5 |
|---|---|
| Availability | 9 |
| Ease of Use | 9 |
| Commission Rate | 9 |
Spreadshop is ideal for entrepreneurs looking to establish a unique brand and engage with their customers on a deeper level.
It provides print-on-demand merchandise, along with payment processing, order fulfillment, and shipping, allowing content creators to simply collect their earnings.
You determine the price, subtract the base price, and receive the earnings once a month.
Spreadshop provides products in more than 20 categories, such as clothing, phone cases, and accessories, making it one of the top websites for creating and selling merchandise.
You can also choose from various printing methods, such as screen printing and digital printing, and select a print provider.
Spreadshop offers a unique feature that enables you to create custom merchandise using your own designs and graphics.
Additionally, they offer an online store builder that allows you to select from over 40 themes for your shop or create your own.
9. Spreadshirt
The best website available worldwide
Stefan’s Take:
If you want to make your shop available globally, you should know that Spreadshirt is available in over 100 countries.
I have used it only for local orders and was quite happy with the time it took them to process each order. However, I decided to switch to another store when I saw how little money I was making on each order.
| Product Variety | 8.5 |
|---|---|
| Availability | 10 |
| Ease of Use | 9 |
| Commission Rate | 8 |
Spreadshirt is another platform that provides print-on-demand merchandise.
You can select from a diverse array of products and customize any item with your own designs.
If you choose to establish your own store through Spreadshirt, you can earn 60% of your profits.
Your merchandise will also be available for sale on other websites, such as Amazon and eBay, which will help you expand your store.
It is important to note that Spreadshop and Spreadshirt share the same founder, resulting in many similar features.
However, a significant difference between them is that Spreadshirt determines the royalties, meaning you do not have full control over the profit margin.
As Spreadshirt is the largest global print network and ships its products to over 150 countries, fans from around the world can purchase your merchandise.
10. CafePress
The Best Websites to Promote Your Merchandise
Stefan’s Take:
The best thing about CafePress is that you can use it to promote and sell your merch even to people who aren’t familiar with your brand.
And once you expand your store, you can continue using CafePress, set the price of your merch, and earn even more money.
| Product Variety | 9 |
|---|---|
| Availability | 9 |
| Ease of Use | 9 |
| Commission Rate | 8 |
CafePress provides two selling options.
The first option, called Design and List, enables you to create products featuring your own custom designs and sell them in their online store.
You can choose from a vast selection of products or allow CafePress to recommend the product that showcases your design most effectively.
CafePress will have the license to showcase your merchandise items on their marketplace, allowing you to reach a larger audience of customers.
The second option, known as Seller Shops, offers you greater flexibility in terms of design, merchandise sales, and earnings.
By establishing your own merch storefront, you can select the designs for the products and determine the prices.
The minimum payout for both options is $25 for PayPal and $100 for a check.
Additionally, in most instances, you will need to wait more than a month for your payment, as CafePress has a 30-day money-back policy.
11. RedBubble
Top Website for Artists
Stefan’s Take:
I’m not much of an artist, so RedBubble is not the best place for my merch, but if you are, then it could be for you. Independent artists can place their designs on shirts, bags, mugs, etc., and set up their store through RedBubble.
You are in charge of prices, and the website takes a share of each sold item. However, 20% is a bit high in my opinion.
| Product Variety | 8.5 |
|---|---|
| Availability | 9 |
| Ease of Use | 9 |
| Commission Rate | 8 |
RedBubble is ideal for artists looking to share their artwork with a global audience and sell merchandise.
They provide a diverse selection of products, including clothing, phone cases, laptop sleeves, and much more.
You can also select the printing method and establish your own prices.
Once you select the products to sell, RedBubble handles the rest: processing orders, payments, and shipping are all included in its service.
For every product sold, you earn 20% of the sale price.
Once you reach $20 in sales, you can transfer the funds to your bank account or PayPal.
12. Gemnote
The easiest website to use
Stefan’s Take:
With Gemnote, it took me just a few minutes to customize the design and have it ready to place on any item.
It’s super easy to set up the store, but one thing I didn’t like was the commission. The store keeps 50% of each sale, and there is a minimum value you have to earn before you can transfer the money to your account.
| Product Variety | 8 |
|---|---|
| Availability | 8 |
| Ease of Use | 10 |
| Commission Rate | 8 |
Gemnote provides a selection of over 200 products to choose from, based on your budget.
They also offer a variety of printing methods, allowing you to be creative with your merchandise designs.
Additionally, Gemnote provides a subscription plan that grants you access to a wider range of products and a higher commission rate.
For each product sold, you earn 50% of the sale price.
You can transfer your funds to PayPal once you achieve $50 in sales.
13. Amplifier
Best Website for Selling Others’ Designs
Stefan’s Take:
What I liked about Amplifier was the print-on-demand option, and selling merch for others if you don’t have your design to put on different items.
Also, I liked the different pricing plans, but the minimum payout value is a bit too high – $100.
| Product Variety | 8 |
|---|---|
| Availability | 7.5 |
| Ease of Use | 9 |
| Commission Rate | 9 |
Amplifier enables you to create print-on-demand merchandise featuring your designs and sell it in their online store.
They provide more than 50 products, including clothing, mugs, phone cases, and more.
You can either set the product price yourself or select from three pricing options provided by Amplifier:
The upgraded version includes a new feature that enables you to connect Amplifier with Shopify, simplifying the promotion of your brand.
You receive a commission of 20% to 50% for each item sold.
Amplifier provides two payment options: PayPal or direct deposit.
The minimum payout amount is $100.
This website also offers an intriguing feature: you can create a store and sell products from other artists.
One drawback of the Amplifier is that it does not provide full control over the design of your YouTube merchandise or other products.
For instance, printing is only possible on the front of the T-shirt.
14. Big Cartel
Best Website for Small Creators
Stefan’s Take:
When I tested BigCartel, the option to sell only five products is what stood out to me the most. It was really easy to track what my buyers like the most and push that product and remove the one that nobody is interested in.
Keep in mind that you do have to do most of the work on your own, so running a store will be time-consuming.
| Product Variety | 8 |
|---|---|
| Availability | 9 |
| Ease of Use | 8 |
| Commission Rate | 8 |
Big Cartel is the eCommerce platform designed for artists to create merchandise.
This website provides you with the opportunity to create a personalized online store where you can sell your merchandise.
Unfortunately, Big Cartel lacks many features that merch stores with print-on-demand products typically offer, requiring you to put in additional effort.
It is ideal for smaller content creators, as it provides the best prices and allows the listing of only five products for sale.
As your community expands, you can begin investing in this merch maker and upgrade to one of the three paid plans:
15. StreamElements
Top Website for Twitch Streamers
Stefan’s Take:
I really like Streamelements widgets, overlays, and different visuals for Twitch, and their merch store works well too: there are plenty of items on which you can put your design.
However, I didn’t like that I had to spend more money on a subscription to earn a higher commission.
| Product Variety | 8 |
|---|---|
| Availability | 8 |
| Ease of Use | 9 |
| Commission Rate | 7.5 |
StreamElements is the top merchandise maker for Twitch and YouTube content creators looking to sell merchandise.
It provides a diverse selection of products, including clothing, phone cases, hats, mugs, and more.
Additionally, it offers a subscription plan that provides access to more YouTube merchandise and a higher commission rate.
You can also personalize the merchandise with your designs, set prices, and create bundles.
For every item sold, you earn a commission rate of 30%.
You can transfer the money to PayPal after you reach $100 in sales.
16. Society Six
Top Websites for Selling Home Décor
Stefan’s Take:
If you want to step away from selling shirts and see whether your design looks good on a pillow, I suggest Society Six.
It offers many benefits like marketing your store to generate more sales, but this marketing also affects your earning – Society Six will take a higher commission.
| Product Variety | 8 |
|---|---|
| Availability | 8 |
| Ease of Use | 8 |
| Commission Rate | 8 |
Society Six is a merchandise maker that primarily focuses on home decor, allowing your fans to purchase pillows, chairs, wall posters, cushions, mugs, as well as clothing, bags, and hats.
Once you select the products to sell, Society Six handles everything else: processing orders, payments, and shipping are all included in its service.
Additionally, the merch store will handle the marketing and provide the necessary exposure.
For art pieces, each creator has the ability to set the markup.
However, for the other products, the markup remains fixed.
Furthermore, any promotions offered by the merch maker can impact your earnings.
Payments are processed monthly through PayPal.
Conclusion
Many merchandise creators can assist you in starting your own shop and selling products, so conduct some research before selecting one.
Fortunately, there are options available for all types of content creators and businesses. Here are my top three stores:
Once you have set up your shop, begin promoting it on your social media platforms and observe how well it performs!
FAQ
What is the best merch?
There is no best merch, as each creator’s needs and products vary.u003cbru003eT-shirts, phone cases, sweatshirts, and hats are a good starting point.u003cbru003eIt is also important to talk to your community and see which merch they would enjoy the most.
Where do most YouTubers sell merch?
Most YouTubers sell merch through u003ca href=u0022https://streammentor.com/twitch-merch/u0022u003etheir own websitesu003c/au003e and other platforms, such as TeeSpring and Merch by Amazon.u003cbru003eHowever, a few use specific merch makers, like the ones listed in this article.u003cbru003eIf you are looking for a print-on-demand merch maker, consider Printify or Printful.
How much money do streamers make from merch?
This varies greatly, as it depends on the commission rate of the merch maker, as well as how much effort is put into marketing.u003cbru003eGenerally speaking, streamers make around 30% for each product sold.
Can I use my own designs?
Yes, most merch makers allow you to use your own designs.u003cbru003eBe sure to read the terms and conditions of each maker before starting to create designs, as some may have restrictions.
