12 Best Video Editing Software for Creating Engaging Content

Videos have a 92% audience reach worldwide. They are considered the most powerful type of content that engages people on a much deeper level.

Videos bring value, build brand awareness, and significantly increase conversions. If they are good enough, of course. Creating an informative video is not enough. You also need to make it beautiful and immersive with the help of different instruments.

Below, we share 12 video editing software that helps to create engaging content for Instagram, Facebook, YouTube, TikTok, and other mediums.

Paid and Free Video Editors You Should Choose in 2024

These programs come in multiple shapes and sizes, suit all types of budgets, and cover a wide range of features. We are sure that after reading our comprehensive guide, you will find the best software to make videos that are not inferior to Oscar-quality movies.

1. Movavi Video Editor

Movavi Video Editor is used by millions of people both for personal purposes and as a part of video content marketing to acquire leads.

Thanks to the clear design, reasonable prices, and constantly updated versions, this program becomes an irreplaceable instrument for creating engaging content.

2. VEED

VEED is known for its user-friendly interface and is suitable for creating and editing videos for different purposes.

This online video editor offers advanced tools like a video translator, background noise remover, audio converter, and subtitle generator.

VEED is also actively working on developing AI tools, including the recently introduced eye contact correction tool.

3. DaVinci Resolve

DaVinci Resolve is a good video editor suitable for experienced editors but beginners as well.

The basic version includes all standard features, so you can easily edit the video without spending a dollar. But be ready that it may take a while to master the interface.

4. Shotcut

With the help of Shotcut, you can create engaging videos for LinkedIn, Instagram, and other popular platforms.

It is an open-source video editor with plenty of tutorials, so even beginners will easily understand how it works.

A significant number of supported formats, advanced tools, and bandpass features are only a small piece of what Shotcut can offer.

5. KdenLive

KdenLive is another open-source video editing software that is free to use.

You can thank developers with a donation that helps the program grow and evolve. Video processing is mostly done by the MLT Framework.

6. HitFilm

If you want to understand how to create cutting-edge videos, consider using HitFilm. It is usually used by more advanced editors but the result is definitely worth the effort.

When using a free version, HitFilm asks for a social media status update during each download. The list of features this editor offers is truly amazing.

7. Kapwing

Kapwing is a rather unusual video editor, as it targets teams, not individuals.

With this collaborative software, teams can embed YouTube videos in Outlook, create presentations, and do many other things.

The free version allows unlimited exports with a watermark, auto-subtitles for up to 10 minutes per month, and 720p quality.

8. VSDC

VSDC Video Editor is good for beginners and those who don’t want to spend much time creating engaging content.

It can fix the footage rather quickly with motion tracking, color correction, and other useful instruments. The number of VSDC users exceeds 5 million.

9. KineMaster

KineMaster is an affordable but still powerful video editor for those who prefer working on the go.

With its help, users can record a video, edit it, and upload it to the required platform in a matter of minutes.

There are over 2,500 downloadable effects and transitions to achieve outstanding results.

10. Wave.video

Wave.video is a convenient and user-friendly editor with plenty of extras like video marketing, thumbnail creation, and live streaming.

There are numerous video tutorials and articles about each tool and feature. If you want a no-watermark video, you’ll need to purchase the advanced version. 

11. SoapBox

SoapBox is a free Chrome extension that is used to catch screens and videos and make them more appealing with the help of multiple editing instruments.

SoapBox is an irreplaceable tool for startups and influencers who need quality talking heads, product demos, and tutorial videos.

12. CapCut

CapCut is an all-in-one video editor that has both an online and a downloadable version.

You can enrich your videos with more than 500,000 audio files, 4,600 stickers, and 200 filters.

CapCut also has social media tools to create and edit TikTok, YouTube, Facebook, and Instagram videos.

13. Lightworks

Lightworks has been on the market for over 30 years and remains one of the most popular video editors in the world.

Its Pro version was even used in Hollywood movies like ‘The King’s Speech’ with Colin Firth. Lightworks is a bit complex but has an introductory guide with the main features covered. 

Conclusion

Video editors are among the best content creation tools as they let the audience experience a full immersion into the process.

And you don’t need to be a professional video editor because modern online programs are intuitive and easy to use. You already have a list of top-12 free and paid video editors, so it is the right time to make the first step toward the content of your dreams.