Twitch is taking steps to address viewers who use ad blockers.
The platform has begun displaying new prompts to encourage users to disable their ad blockers.
These messages also recommend subscribing to Twitch Turbo for an ad-free experience.
On January 13, 2025, several viewers reported encountering these new popups while watching streams.
Currently, there are two types of messages being displayed.
One message requests viewers to disable their ad blockers, while the other suggests considering a subscription to Twitch Turbo.
Twitch Turbo allows users to watch streams without interruptions from ads.
Some viewers shared screenshots of these messages on social media, expressing their frustration.
For instance, one user highlighted a message received while watching a popular stream that encouraged turning off ad blockers.
Another user received a different prompt that suggested the benefits of subscribing to Twitch Turbo.
As of now, Twitch Turbo costs $11.99 per month.
This price is slightly lower than YouTube Premium, which is $13.99 per month.
Users can enjoy ad-free viewing by subscribing.
However, many netizens are unhappy with Twitch’s new approach.
They argue that Twitch already has effective measures against ad blockers.
Some users are voicing their opinions against the changes implemented by the platform.
Users have reacted negatively to Twitch’s recent strategy aimed at combating ad blockers. Many are expressing their concerns online, arguing that the platform’s new prompts are unnecessary, especially since it already does a good job of detecting various ad-blocking tools.
One user pointed out that Twitch has integrated ads that ad blockers cannot bypass by default, questioning what more the platform expects from its viewers.
Another frustrated viewer commented on the frequency and annoyance of ads on Twitch, stating, “There’s no way I’m turning off my ad block.” This sentiment is echoed by many, with users noting that ad-blocking tools have not effectively blocked ads on Twitch for quite some time.
The discourse surrounding Twitch’s decision highlights a broader trend among online platforms to address the growing use of ad blockers. Other websites, such as YouTube, have similarly employed tactics to deter ad-blocking practices, including rolling out features aimed at defeating such tools, while also raising subscription fees for ad-free experiences.
Overall, as Twitch endeavors to shift viewer behavior regarding ad engagement, it faces significant pushback from its audience. The response emphasizes the fine balance platforms must maintain between monetization strategies and user experience.
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