Instagram ads have seen a remarkable 76% increase in daily likes during the COVID-19 quarantine. This surge in engagement can be attributed to the increased use of social media during isolation. As a marketer, this presents an excellent opportunity to connect with your audience in the space where they are spending their time—Instagram. To help you create the most engaging content possible, we’ve compiled a list of eight tips for streaming on Instagram Live.
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How to Master Instagram Videos: 8 Essential Tips for Instagram Live
In fact, the content can be anything. The key is to keep your viewers engaged and satisfied. You can even play games from Steam, as your charisma is what truly matters. If you’re unsure of what to play, consider exploring a new region. There are many undiscovered games available. Here’s how to change your Steam account region with minimal effort. Don’t limit yourself to a single niche; instead, have the courage to abandon paths that your audience doesn’t appreciate.
#1 Develop a Plan
Don’t make the mistake of jumping on Instagram Live without a plan. Although the platform is more relaxed than other social media channels, successful users actually prepare in advance and establish clear objectives. According to Tony Tran from Hootsuite, effective goal-setting is crucial for social media success and applies to Instagram Live as well. Hootsuite recommends using “SMART” goals that are specific, measurable, achievable, relevant, and timely. Additionally, plan your live stream content and format in advance. Will you host a Q&A, share a product launch, or provide a behind-the-scenes look? Be intentional and strategic to maximize your Instagram Live experience.
#2 Be Authentic
Instagram Live Rule Number One: Be Genuine and Authentic! Avoid using video scripts or sales pitches! What people desire during social distancing is authentic human connection, even through their iPhone screens. Your followers want to see the real you, so don’t disappoint them!
#3 Prepare Questions and Answers
Get ready for an interactive Q&A session with your followers! Add the questions sticker to your Instagram Story and let your audience tap it to ask you anything. Then, host a live Q&A and answer their questions in real time. Whether you want to showcase your product or service or simply connect with your audience, this feature is a fantastic way to engage with your followers and encourage meaningful conversations.
#4 Protect Yourself
Real professionals prioritize their safety. Installing a VPN for iOS can help mitigate the risk of IP interception and subsequent DDoS attacks. Even a standard VPN extension from a reputable provider will suffice. For example, you can use the VeePN free extension to safeguard your privacy. With VeePN activated, no one will be able to intercept your data, ensuring your safety even when using public Wi-Fi networks.
#5 Set Up Automatic Saving of Broadcasts
Discover the power of Instagram Story settings by clicking the gear icon in the top left corner of your screen. Here, you can easily enhance your video content by toggling features on or off, such as adding it to your Stories, enabling sharing, saving it, and automatically posting it to Facebook Stories. These simple yet effective features can significantly increase the overall reach of your video. Take things a step further by sharing your content with specific followers—ideal for sharing exclusive content with a targeted group of customers.
#6 Experiment with Viewing Angles
Enhance your live broadcast by changing your camera’s perspective. Share the surrounding scene with your viewers or alternate between showing your product and your face. Switching views is easy; simply double-tap the screen.
#7 Engage with Viewers
Engage in real-time interaction with your audience during Instagram Live! While receiving comments can be thrilling, it can also present challenges for presenters. Don’t worry—you don’t have to respond to every comment.
#8 Promote Your Broadcast
To ensure the success of your Instagram Live campaigns, you need not only a plan and consistent content but also effective promotion to your followers and leads. Similar to in-person events, promote your going-live plan to ensure your audience is aware of the when, what, where, and why. Share this information on your other social media channels and through emails, targeting specific audiences who will find your live event most appealing. For instance, create an email campaign to engage a particular segment of leads and generate their interest.
#9 Eliminate the Trolls
Are trolls ruining your live broadcast? Urban Dictionary defines trolls as individuals who intentionally provoke arguments by posting inflammatory messages on message boards or newsgroups. To prevent this disruption, simply click the ‘X’ next to the offending user to mute their comments. Want to take it a step further? Consider disabling the comment section altogether—just remember that one of the greatest advantages of Instagram Live is its real-time interaction with viewers.
#10 Create a Call to Action
Want to conclude your Instagram Live like a pro? It’s not just about saying “bye!” There’s an essential step you can’t afford to overlook. Wrap up your session with a strategic call-to-action (CTA) that aligns with your objectives. Whether it’s encouraging viewers to follow your account or fill out a form, be clear and focused on a realistic action. However, make sure your CTA doesn’t seem overly salesy or pushy. Achieve your primary goal and motivate attendees to take action effortlessly.
Conclusion
Instagram Live is an exciting and powerful tool for fostering relationships with your audience. To maximize its potential, follow these 10 tips for optimizing your live streaming experience. With careful planning and expertise, you’ll be able to create captivating content that engages your viewers in real-time. Good luck!
