Instagram ads have experienced a significant 76% increase in daily likes during the COVID-19 quarantine. This rise in engagement can be attributed to the heightened use of social media during isolation. As a marketer, this presents a prime opportunity to connect with your audience in the space where they are spending their time – Instagram. To assist you in creating the most engaging content possible, we’ve compiled a list of eight tips for streaming on Instagram Live.
Table of Contents
How to Master Instagram Videos: 8 Essential Instagram Live Tips
In fact, the content can be anything. The key is to keep your viewers engaged and satisfied. You can even play games from Steam, as your charisma is what truly matters. If you’re unsure of what to play, consider exploring a new region. There are many more undiscovered games available. Here’s how to change your Steam account region with minimal effort. Don’t confine yourself to a single niche; instead, have the courage to abandon directions that your audience doesn’t appreciate.
#1 Develop a plan
Don’t make the mistake of jumping on Instagram Live without a plan. While the platform is more relaxed than other social media channels, successful users actually prepare in advance and set clear objectives. According to Tony Tran from Hootsuite, effective goal-setting is essential for social media success and applies to Instagram Live as well. Hootsuite recommends using “SMART” goals that are specific, measurable, achievable, relevant, and timely. Additionally, plan your live stream content and format ahead of time. Will you host a Q&A, share a product launch, or provide a behind-the-scenes look? Be intentional and strategic to maximize your Instagram Live experience.
#2 Be Authentic
Instagram Live Rule Number One: Be Genuine and Authentic! Avoid video scripts or sales pitches! What people crave during social distancing is authentic human connection, even through their iPhone screens. Your followers want to see the real you, so don’t let them down!
#3 Prepare Questions and Answers
Prepare for an interactive Q&A session with your followers! Add the questions sticker to your Instagram Story and allow your audience to tap it to ask you anything. Then, host a live Q&A and respond to their questions in real time. Whether you want to showcase your product or service, or simply connect with your audience, this feature is an excellent way to engage with your followers and foster meaningful conversations.
#4 Protect Yourself
Real professionals prioritize their own safety. Installing a VPN for iOS can help eliminate the risk of IP interception and subsequent DDoS attacks. Even a standard VPN extension from a reputable provider will be sufficient. For instance, you can use the VeePN free extension to protect your privacy. With VeePN activated, no one will be able to intercept your data, ensuring your safety even when using public Wi-Fi networks.
#5 Set Up Automatic Saving of Broadcasts
Discover the power of Instagram Story settings by clicking the gear icon in the top left corner of your screen. Here, you can easily enhance your video content by toggling features on or off, such as adding it to your Stories, allowing sharing, saving it, and automatically posting it to Facebook Stories. These simple yet effective features can increase the overall reach of your video. Take things a step further by sharing your content with specific followers—perfect for sharing exclusive content with a particular group of customers.
#6 Experiment with Viewing Angles
Enhance your live broadcast by altering your camera’s perspective. Share the surrounding scene with your viewers or alternate between displaying your product and your face. Switching views is simple; just double-tap the screen.
#7 Engage with viewers
Engage in real-time interaction with your audience during Instagram Live! While receiving comments can be exciting, it can also pose challenges for presenters. Don’t worry—you don’t need to respond to every comment.
#8 Promote Your Broadcast
To ensure the success of your Instagram Live campaigns, you need not only a plan and consistent content but also effective promotion to your followers and leads. Similar to in-person events, market your going-live plan to make sure your audience is aware of the when, what, where, and why. Share the information on your other social media channels and through emails, targeting specific audiences who will find your live event most appealing. For instance, create an email campaign to connect with a particular segment of leads and generate their interest.
#9 Eliminate the trolls
Are trolls ruining your live broadcast? Urban Dictionary defines trolls as individuals who intentionally provoke arguments by posting inflammatory messages on message boards or newsgroups. To prevent this disruption, simply click the ‘X’ next to the offending user to mute their comments. Want to take it a step further? Consider disabling the comment section altogether—just remember that one of the greatest advantages of Instagram Live is its real-time interaction with viewers.
#10 Create a call to action
Want to conclude your Instagram Live like a pro? It’s not merely about saying “bye!” There’s a crucial step you can’t afford to overlook. Wrap up your session with a strategic call-to-action (CTA) that aligns with your objectives. Whether it’s encouraging viewers to follow your account or fill out a form, be clear and focused on a realistic action. However, ensure your CTA doesn’t come across as overly salesy or pushy. Achieve your primary goal and motivate attendees to take action effortlessly.
Conclusion
Instagram Live is an exciting and powerful tool for building relationships with your audience. To maximize its potential, follow these 10 tips for optimizing your live streaming experience. With some planning and expertise, you’ll be able to create captivating content that engages your viewers in real-time. Good luck!
