The CEO of Rumble, Chris Pavlovski, believes that Twitch may either be shut down or sold by Amazon within the next two years.
In recent years, many platforms have attempted to compete with Twitch for the top position in live streaming.
While some, like Facebook Gaming and Mixer, have not succeeded, others such as KICK and YouTube are still trying to capture a share of the market.
Even though Twitch leads in this space, it has been labeled a “zombie brand” by individuals within Amazon.
Reports indicate that Twitch is losing money despite generating $2 billion in revenue, raising concerns about potential layoffs soon.
As a result, Pavlovski believes the future of Twitch is uncertain.
He predicts that Twitch will either be sold or shut down in the coming years.
On October 22, he tweeted, “Prediction… Amazon shuts down Twitch within 2 years or sells it. Probably sooner.”
He did not provide further reasons for this prediction.
One follower noted that based on Pavlovski’s track record of predictions, it could happen even sooner than he suggests.
Despite its leading position in the live streaming market, Twitch’s reputation has suffered. Insiders at Amazon have characterized Twitch as a “zombie brand,” underscoring its struggles despite significant revenue. Although the platform generates around $2 billion annually, it still faces financial challenges that raise fears of mass layoffs in the near future.
Chris Pavlovski, the CEO of Rumble, firmly believes that Twitch’s days are numbered. He suggests that the platform may either be sold or completely shut down soon. In a tweet dated October 22, he stated, “I predict Amazon will either close Twitch within two years or sell it, maybe even sooner.” This prediction is particularly striking given Twitch’s current instability.
While Pavlovski did not elaborate further on his reasoning, a follower pointed out that he has a history of accurate predictions, suggesting that Twitch’s situation could be dire enough for action to occur before the two-year mark.
As platforms like KICK and YouTube continue to try to capture Twitch’s market share, they are introducing features that Twitch users have long enjoyed, such as creator dashboards and highlight clips. Notably, KICK plans to create opportunities for viewers to earn money simply by watching streams, a strategy that might attract users seeking a different kind of streaming experience.
The ongoing challenges for Twitch raise many questions about its future and how Amazon will navigate this competitive landscape. Only time will tell if other platforms will finally succeed where so many have previously failed.
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