The CEO of Rumble, Chris Pavlovski, believes that Twitch may either be shut down or sold by Amazon in the next two years.
In recent years, many platforms have tried to compete with Twitch for the top spot in live streaming.
While some, like Facebook Gaming and Mixer, have not succeeded, others like KICK and YouTube are still attempting to gain a share of the market.
Even though Twitch leads in this space, it has been referred to as a “zombie brand” by people within Amazon.
Reports suggest that Twitch is losing money despite bringing in $2 billion in revenue, raising concerns about possible layoffs soon.
Because of this, Pavlovski thinks the future of Twitch is uncertain.
He predicts that Twitch will either be sold or shut down in the coming years.
On October 22, he tweeted, “Prediction… Amazon shuts down Twitch within 2 years or sells it. Probably sooner.”
He did not provide additional reasons behind this prediction.
One follower remarked that based on Pavlovski’s track record of predictions, it could occur even sooner than he suggests.
Despite its leading position in the live streaming market, Twitch’s reputation has taken a hit. Insiders at Amazon have described Twitch as a “zombie brand,” highlighting its struggles even with significant revenue. Although the platform generates about $2 billion annually, it still faces financial difficulties that prompt fears of mass layoffs in the near future.
Chris Pavlovski, the CEO of Rumble, firmly believes that Twitch’s days are numbered. He suggests that the platform may either be sold off or completely shut down soon. In a tweet dated October 22, he stated, “I predict Amazon will either close Twitch within two years or sell it, maybe even sooner.” This prediction is particularly striking given Twitch’s current instability.
While Pavlovski did not elaborate further on his reasoning, a follower pointed out that he has a history of accurate predictions, suggesting that Twitch’s situation could be dire enough for action to occur before the two-year mark.
As platforms like KICK and YouTube continue attempting to capture Twitch’s market share, they are introducing features that Twitch users have long enjoyed, such as creator dashboards and highlight clips. Notably, KICK plans to create opportunities for viewers to earn money just by watching streams, a strategy that might attract users looking for a different kind of streaming experience.
The ongoing challenges for Twitch raise many questions about its future and how Amazon will navigate this competitive landscape. Only time will tell if other platforms will finally succeed where so many have previously failed.
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