Twitch’s CEO, Daniel Clancy, addressed streamers’ concerns about ad revenue during a recent broadcast.
He discussed these issues in a Patch Notes session on December 4.
One viewer pointed out that they had observed lower ad revenues on the channels they monitor, particularly during the holiday season.
In November, Twitch introduced new labels to identify political content and sensitive subjects.
Clancy explained this change in response to the concerns raised by streamers.
He stated that there has been some confusion about why ads may not appear on certain streams.
Clancy emphasized that ads need to align with content that advertisers consider suitable.
For some time, advertisers have expressed concerns about their ads appearing alongside political content.
Consequently, Twitch reduced the number of ads displayed in those areas.
This has resulted in streamers in those categories experiencing lower ad earnings.
He also noted that some streamers may not be aware that ad revenues can be delayed by a couple of days.
This delay has contributed to the confusion among streamers regarding their earnings.
Overall, Clancy assured that there hasn’t been a significant shift in ad revenue across the platform.
This raises concerns about a potential ‘adpocalypse’ for Twitch users.
Clancy referenced earlier comments made by PirateSoftware, a streamer who also discussed the ad revenue situation. During the Patch Notes session, he mentioned that some users might not realize there can be a two-day delay in receiving their ad revenue information. This delay has further contributed to the uncertainty for streamers regarding their earnings.
He reassured the community that while certain content categories impact advertising, there hasn’t been a drastic overall shift in revenue trends across the platform. Clancy’s remarks come as many streamers express concern about what they perceive as an ‘adpocalypse,’ where advertisers are distancing themselves from Twitch due to these content classifications.
Several content creators have reported significant drops in their earnings, particularly those who have labeled their streams with political or sensitive topics. For instance, streamer FaZe Kaysan mentioned being unfairly affected simply for identifying his streams with his country, Iran.
Among the recent developments, Bloomberg reported on December 4 that major corporations have withdrawn their advertising from Twitch following a series of controversies surrounding the platform. This situation has added to the uncertainty faced by streamers regarding their ad income.
As discussions continue on this topic, it is evident that Twitch is facing challenges in balancing advertiser concerns with the needs of its streaming community.
https://www.twitch.tv/videos/2318286035?filter=archives&sort=time
