Twitch’s CEO, Daniel Clancy, addressed the concerns of streamers about ad revenue during a recent broadcast.
He mentioned these issues in a Patch Notes session on December 4.
One viewer pointed out that they saw lower ad revenues on the channels they monitor, especially during the holiday season.
In November, Twitch added new labels to identify political content and sensitive subjects.
Clancy explained this change in relation to the concerns from streamers.
He stated that there has been some confusion regarding why ads may not appear on certain streams.
Clancy emphasized that ads need to align with content that advertisers find suitable.
For some time, advertisers expressed worry about having their ads near political content.
As a result, Twitch reduced the number of ads shown in those areas.
This has led to streamers in those categories seeing lower ad earnings.
He also noted that some streamers may not be aware that ad revenues can be delayed by a couple of days.
This delay has contributed to the confusion among streamers about their earnings.
In general, Clancy assured that there hasn’t been a massive shift in ad revenue across the platform.
This brings attention to worries of a potential ‘adpocalypse’ for Twitch users.
Clancy referred to the earlier comments made by PirateSoftware, a streamer who also discussed the ad revenue situation. During the Patch Notes session, he mentioned that some users might not realize that there can be a two-day delay in receiving their ad revenue information. This delay has further added to the uncertainty for streamers regarding their earnings.
He reassured the community that while certain content categories affect advertising, there hasn’t been a drastic overall shift in revenue trends across the platform. Clancy’s remarks come as many streamers express worry about what they perceive as an ‘adpocalypse,’ where advertisers are pulling away from Twitch due to these content classifications.
Several content creators have reported that their earnings have dropped significantly, particularly for those who have labeled their streams with political or sensitive topics. For example, streamer FaZe Kaysan mentioned being unfairly impacted just for identifying his streams with his country, Iran.
Among the recent developments, Bloomberg reported on December 4 that major corporations have withdrawn their advertising from Twitch following a series of controversies surrounding the platform. This situation has added to the uncertainty faced by streamers regarding their income from ads.
As discussions continue around this topic, it is clear that Twitch is facing challenges in balancing advertiser concerns with the needs of its streaming community.
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