Popular streamer Ludwig Ahgren recently expressed his dislike for multi-streaming.
He believes that streams should focus on one platform instead of spreading across multiple sites.
This comment comes as many prominent streamers are returning to Twitch from other platforms like YouTube.
Historically, Twitch was the primary site for streamers.
However, several other platforms, including YouTube, Kick, and Facebook Gaming, are now competing with Twitch.
These platforms have signed exclusive contracts with streamers to keep them on their sites.
Nonetheless, some streamers are starting to leave these contracts for more flexibility with multi-streaming.
Multi-streaming allows creators to broadcast their streams on different platforms simultaneously.
This enables viewers to choose to watch on their preferred platform.
Ludwig believes that while this may benefit viewers, it could ultimately harm streamers.
He speculates that the next big star will focus on one platform instead of being a multi-streamer.
He noted that many streamers return to Twitch as soon as their exclusivity deals expire.
On September 1, he remarked that it seems like every YouTube streamer switches back to Twitch or starts multi-streaming.
He mentioned this after TimTheTatman and DrLupo made their returns to Twitch.
Ludwig stated that he does not favor multi-streaming based on his personal goals.
He feels that the increase in total viewership is not worth dividing the audience.
He also believes that streamers tend to prefer one platform over another, resulting in one chat being less engaged.
He thinks the next popular streamer will not be someone who averages viewers on two platforms.
Instead, it will be someone who can attract a large audience on one site.
Ludwig also acknowledged that he might utilize multi-streaming for special events, like ChessBoxing, but he does not intend to use it for his regular streams.
He mentioned, “If you want to grow, you shouldn’t restrict yourself to one platform.” Ludwig emphasized that if the goal is to reach a broader audience, generate more income, or share messages more effectively, then it makes sense to have some flexibility.
Other well-known streamers joined the conversation as well. Pokimane and Valkyrae shared their thoughts, with Valkyrae wishing there was a way to combine the best features of both YouTube and Twitch.
Pokimane noted that while streaming on YouTube can be enjoyable, it might limit exposure since streamers miss out on the audience traffic generated by game directories and trends. She added that it requires more effort to connect with fellow streamers on that platform.
