People who love video games are now spending more time watching videos about games than actually playing them.
This information comes from a recent report by Midia Research.
It found that players usually spend just 7.4 hours a week playing games.
In contrast, they spend more than 8.5 hours each week watching gaming videos.
The study also revealed that 24% of players using consoles or PCs watch videos about games at least once a month.
For players who buy items in games, this number goes up to 48%.
Midia Research says that game makers should think about creators as more than just free advertising.
They suggest that these companies should create their own video platforms to compete with popular sites like Twitch and YouTube.
The researchers believe that game publishers can engage players through videos and open up new ways to make money.
They also argue that adding videos directly into games can help generate more revenue.
Not doing this could mean missing out on potential earnings.
Rhys Elliott, an analyst at Midia Research, states that game publishers need to see video content in games as more than just marketing.
By taking control of video engagement, they can potentially create new advertising options and promote growth.
This report highlights the continuing popularity of streaming platforms like Twitch and YouTube.
For example, millions of hours were spent watching League of Legends esports in November alone.
The Worlds 2024 event even reached a peak of nearly 7 million viewers.
Video game fans are increasingly prioritizing the enjoyment of watching gaming content over actively playing games. This finding is reported by Midia Research in their latest study.
The research indicated that gamers spend an average of about 7.4 hours each week engaging with their favorite games. Contrarily, they dedicate over 8.5 hours a week to watching gaming-related videos.
Interestingly, approximately 24% of console and PC players reported that they view game videos at least once a month. This figure dramatically increases to 48% among those who purchase in-game items.
According to Midia Research, developers need to recognize that content creators serve as more than simply free advertising for their products.
The firm recommends that game companies develop their own video platforms, which could rival existing giants like Twitch and YouTube.
The researchers claim that game publishers could significantly benefit by engaging players through video content, enabling them to open new revenue streams.
They also emphasized the value of integrating video content directly into games, arguing that it could enhance income potential.
Failing to take these steps could lead to lost revenue opportunities, they warn.
Rhys Elliott, a Midia Research analyst, pointed out that game publishers should regard in-game video content as an opportunity beyond mere marketing tactics.
By taking charge of video interactions, publishers could unlock new advertising avenues and foster overall growth.
This report underscores the growing influence of streaming platforms like Twitch and YouTube. For instance, millions of hours were devoted to watching esports events for League of Legends in just November.
The Worlds 2024 esports championship even saw peak viewership nearing 7 million, reflecting the immense interest in such events.
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